CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
Events & AwardsMar 08, 2018
Producers of Couture, JA NY Launching New Show in Vegas
It’s called Premier and it will premiere in 2019 at the Las Vegas Convention Center.
The logo for Premier, the new trade show set to launch in 2019 at the Las Vegas Convention Center alongside AGTA GemFair and the Las Vegas Antique Jewelry and Watch Show
New York--The Emerald Expositions Jewelry Group announced Wednesday it is launching a new show in Las Vegas in 2019 called Premier.
Premier will take place at the same time as Couture, JCK Las Vegas and the Las Vegas Antique Jewelry and Watch Show, and will be located at the Las Vegas Convention Center.
After years at the Paris hotel, the antique show moved to the convention center last year. Earlier this year, it was announced that AGTA would be moving its Las Vegas GemFair to join the antique show there in 2019, the same year JCK will be moving back to the Sands.
Premier is being launched as an “alternative environment” in which to exhibit during Las Vegas Market Week for both emerging designers and multi-generational manufacturing brands, said Emerald Expositions’ Drew Lawsky.
Booths will be priced at $3,750 for a 10 x 10 taut fabric booth with carpeting and signage.
The marketing and operations for Premier will be handled by the same team that spearheads both for Couture, CoutureTime, JA New York and U.S. Antique Shows.
When asked why the Emerald jewelry group did not brand this new show after its New York show, i.e., JA Las Vegas, Lawsky said calling the show Premier “gives us a little more creative freedom to start fresh.”
“We really wanted to establish a new entity with a clean slate (from a marketing perspective) in Las Vegas that would allow us to appeal to the various nuances of this particular market,” he said.
The dates for Premier are May 31 to June 4. Manufacturers, brands and designers interested in exhibiting should contact Lawsky at 646-668-3730 or via email at Drew.Lawsky@emeraldexpo.com.
Lawsky said they have verbal agreements from some vendors but have not yet signed any specific brands to exhibit.
The Emerald Expositions Jewelry Group produces Couture, CoutureTime, the JA New York shows and the U.S. Antique Shows events, which includes the trade-only Vegas show.
Premier will be show No. 3 for Emerald in Las Vegas during Jewelry Market Week.
Last year, Emerald Expositions’ Gift, Home and General Merchandise division (which also does ASD and NY Now) introduced Jewellery Box in Las Vegas, a mix of fine jewelry, costume jewelry, and other merchandise, like blown glass and artwork. That show will not return in 2018.
More on Events & Awards
The Latest
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
