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Trade Show Exhibit Company Announces Rebranding
Gilbert Displays’ updated logo and new name--now just Gilbert--is designed to reflect how its business services have expanded.
Gilbert, previously known as Gilbert Displays, has rebranded itself and updated its logo, as seen here.
Melville, N.Y.--Gilbert Displays, a company specializing in trade show displays, store interiors and live events, has rebranded.
As of today, the company will be called, simply, Gilbert.
The rebranding comes after years of internal development, it said, and is designed to reflect the company’s growth and evolution while still honoring its background and history.
It includes a new, more modern logo as well as the creation of its three strongest business areas into branded units with their own logos--Gilbert Exhibition, Gilbert Architectural and Gilbert Live.
For the jewelry industry, Gilbert does custom product display.
Gilbert Exhibition specializes in design, build and service for custom trade show exhibits. The company has done booths for jewelry brands exhibiting at JCK, Luxury by JCK and Couture.
Gilbert Architectural, meanwhile, specializes in retail design and experience, creating original designs or working from existing client-owned designs and then fabricating the high-end custom millwork to outfit the stores.
The company also provides white-glove installation and handles store rollouts for large jewelry brands across the world.
Gilbert is now in its 32nd year of business.
“We’re no longer just a display company,” said Barry Ballen, founder and CEO. “We’ve become much more than that to our clients over the years. The name Gilbert is very important to us. It was my father’s name, whom I founded the company with, and many of our core values come from him.
“There’s a lot that sets us apart, but nothing more so than the relationships we build with our customers, who we see as members of our family, and so many of whom are genuine friends. A major theme of the rebrand was personifying the company in a way that reflects the authenticity, warmth and partnership that has become synonymous with Gilbert.”
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