More than 250 gem, jewelry, and mineral companies are expected to exhibit, including the American Gem Trade Association.
New Plumb Club Platform Aims to Make Virtual Feel Real
Executive Director Lawrence Hess gave National Jeweler the scoop on the TPC-365 virtual platform and the features coming soon for retailers.
Plumb Club member companies are currently being trained on the platform, which is set to roll out this month in time for the fourth quarter selling season.
“It really becomes an immersive experience, just like if you were sitting there.” — Lawrence Hess, The Plumb Club
The buy-and-sell feature is just phase one of the Plumb Club’s three-pronged strategy.
“Right now, all of our members have the ability to invite a retailer to come into a virtual meeting,” said Hess.
“The second phase is the ability for the retailer to now seek out the member that maybe they don’t know and find out more about them.”
This phase is still in development, cautioned Hess, but he gave an idea of what it could look like.
The second phase could be a virtual shopping center, allowing retailers to browse through its members’ offerings just as if they had stopped into a physical store.
Access to the platform would be free for retailers, said Hess.
Retailers could stroll down a virtual hallway, perusing members’ storefronts as if they were shopping along Main Street.
If a retailer is looking for a diamond bracelet or a watch, a search function will filter all the members to those who have a specific item available.
Retailers could also “walk in” to a storefront to get more information and request an appointment.
The Plumb Club has curated its member list to feature a little bit of everything, said Hess, from watch and jewelry companies to diamond manufacturers, which allows it to offer a variety of products.
Its member list includes watch companies Citizen and Bulova, diamond manufacturer Rosy Blue, pearl purveyors Mastoloni and Imperial Pearl, and jewelry consultant Wilkerson Express, among others.
Phase two is still in the works, said Hess, but is expected to be ready by the fourth quarter of this year.
The last phase involves developing a member resource center, a one-stop shop for all of its webinars, podcasts, news articles, and other content.
That content is available on its website now, said Hess, but it’s not all available in one spot like it would be on the new platform.
It could serve as a gathering place for the organization too, said Hess, allowing suppliers and retailers to connect, as they would if the Plumb Club was holding an in-person event.
“This platform, while it’s super valid right now, will continue to be valid. After there’s a vaccine and everyone is going into stores and you can meet physically, we still believe this platform will be relevant and important because it allows you to connect on a regular basis with your clients,” said Hess.
The ultimate goal is to add to the platform to create an immersive experience for its members all year long.
“Many industries have been successfully leveraging the virtual space for years,” said Michael Lerche, president of The Plumb Club, in a press release announcing the platform.
“The jewelry industry has been lagging, however, now more than ever, and continuing to the future, the virtual space is essential for sustained business growth.”
The platform was created by Boss Logics, a web-based business solutions provider, who has worked with H&M, Guinness, and several jewelry brands and retailers.
“The ‘together’ platform not only offers huge efficiencies to both manufacturers and retailers, but more importantly, it provides an effective business-relationship-building tool and a totally collaborative experience, just like an in-person meeting would,” said Zach Lipsky, founder and president of Boss Logics.
The platform is set to be completed sometime in 2021.
For more information, visit the Plumb Club website.
This year’s Design Atelier is full of gems.
They’re a testament to the power of excellent design.
The most trusted diamond report, available in print or the GIA App.
This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.
The industry’s most influential contemporary designers are showcasing their latest jewelry designs.
Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.
Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.
The marketing agency has integrated its first C-suite.
The jewelry trade show also will debut educational content centered around social media.
Luxury kicks off today, with the full show in swing on Friday.
One of the three new collections was inspired by the legend of a woman who traded her mansion to Cartier for two strands of natural pearls.
Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.
From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.
Signature pieces from Cartier and David Webb will appear in the June jewelry auction.
They will be celebrated at the annual dinner dance and gala in the fall.
Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.
Supplier Spotlight Sponsored by IGI
Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.
The company has plans to revamp the Movado brand and offer less expensive watches this year.
Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.
Sponsored by Noam Carver
The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.
Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.