This year’s Design Atelier is full of gems.
The Smart Lab: Implement the Chat Feature on Your Website
It’s the best way to personally assist your customers remotely, writes Emmanuel Raheb.
Forced into a new and confined routine away from the daily interactions of the office and meet-ups with friends, we’re all feeling a bit disconnected from the outside world.
Communication is a key component to any successful relationship and especially within the stranger dynamic between customer and merchant, forming the basis of customer service.
While you may be physically separated from your consumers and unable to have a conversation at your store, you as a business have the power to declare your presence with a live chat support feature.
Here’s why it’s worth implementing.
Live Chat or Text Chat Makes Sales, Even If You Don’t Have Ecommerce
With how fast everything unfolded across the nation as governments enacted stay-at-home orders, businesses didn’t get time to perfect their website experiences. Some retailers don’t even have ecommerce enabled.
By implementing a live chat or text feature on their websites, however, these retailers have a chance to speak to their customers and guide them through a purchase process in real time. A lot of businesses are making sales via chat and using their phone to process payments—a great way to circumvent actual ecommerce if you’re lacking it.
Live Chat Means Excellent Customer Service
From dealing with frustrating video chat malfunctions to the overall dread of being unable to leave the house, these are very stressful and impatient times we’re living in. When a customer shopping online with you has an issue or question and must call or email your business to resolve it, that can add to the frustration they’re already feeling.
With live chat, the direct one-on-one conversation ensures the consumers' needs are being prioritized and will be handled in a quick time frame.
It’s Reliable and Helps Customers Return
What hasn’t changed since our lives have been disrupted, and what provides us with a safe route to living an abridged version of our daily lives, is the internet.
The Early Bird Catches the Worm
Already all the rage as a hot trend in 2020, live chat support has been the secret weapon of many businesses.
Especially now that the pandemic has brought us to a place where we’re using the internet more than ever, hopping on the wagon and catering to the increasing digital population could be a major help to your business.
Live Chat Helps You Keep a Tab on Your Customers’ Needs
Live chat also helps you as the business owner. Just like your customers are distanced from you, you too are no longer able to share the same room with your customers and offer help and guidance.
With live chat, you get to interact with the online shopper and understand their needs and behavior.
They’re a testament to the power of excellent design.
This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.
The most trusted diamond report, available in print or the GIA App.
The industry’s most influential contemporary designers are showcasing their latest jewelry designs.
Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.
The marketing agency has integrated its first C-suite.
Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.
The jewelry trade show also will debut educational content centered around social media.
Luxury kicks off today, with the full show in swing on Friday.
One of the three new collections was inspired by the legend of a woman who traded her mansion to Cartier for two strands of natural pearls.
Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.
From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.
Signature pieces from Cartier and David Webb will appear in the June jewelry auction.
They will be celebrated at the annual dinner dance and gala in the fall.
Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.
Supplier Spotlight Sponsored by IGI
Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.
The company has plans to revamp the Movado brand and offer less expensive watches this year.
Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.
Sponsored by Noam Carver
The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.
Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.
The Strip is full of new restaurant and entertainment offerings.