A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
GemFind, Polygon Launch Marketing Partnership
GemFind will offer exclusive website packages and special pricing on digital marketing services to Polygon members.
New York—Polygon, the online platform for jewelry professionals, has announced a partnership with digital marketing and e-commerce solutions company GemFind.
GemFind will offer exclusive website packages to Polygon members, as well as special pricing on digital marketing services like product and social feeds, SEM/SEO, geo-fencing, email, content and more.
The website packages also will integrate with Polygon’s virtual diamond data feed to give retailers the ability to instantly showcase more than 100,000 loose diamonds on their website.
Polygon members also will have direct access to GemFind experts on community forums, in its Facebook group and in person at AGS Conclave and other Polygon events; GemFind specialists will participate by sharing ideas, information, reports as well as tackling questions and comments from members.
The company also will offer complimentary personal consultations to Polygon members.
GemFind clients who are not currently members of Polygon will be eligible for introductory savings on membership.
“In today’s market, consumers are searching for products before walking into a store, so digital presence and online visibility is very important for any business,” GemFind founder and CO Alex Fetanat said. “We are very excited to be working with Polygon members to help drive the traffic to jewelry stores with our proprietary tools and technologies.”
Polygon has worked with jewelry industry businesses since 1984 through its membership-based network, providing a secure online platform to exchange ideas, access business intelligence, reports and pricing information, and trade in loose stones, jewelry, fine watches, estate and vintage, coins, metals and more. The company also hosts in-person trade events.
GemFind has provided digital marketing, systems integration and web services to jewelry retailers, designers and manufacturers since 1999, with a focus on a seamless user experience, creative and data-rich analytics and driving in-store sales.
For more information about the partnership between the two companies, contact Polygon at info@polygon.net or 800-221-4435.
The Latest

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.


Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.






















