The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
GemFind, Polygon Launch Marketing Partnership
GemFind will offer exclusive website packages and special pricing on digital marketing services to Polygon members.
New York—Polygon, the online platform for jewelry professionals, has announced a partnership with digital marketing and e-commerce solutions company GemFind.
GemFind will offer exclusive website packages to Polygon members, as well as special pricing on digital marketing services like product and social feeds, SEM/SEO, geo-fencing, email, content and more.
The website packages also will integrate with Polygon’s virtual diamond data feed to give retailers the ability to instantly showcase more than 100,000 loose diamonds on their website.
Polygon members also will have direct access to GemFind experts on community forums, in its Facebook group and in person at AGS Conclave and other Polygon events; GemFind specialists will participate by sharing ideas, information, reports as well as tackling questions and comments from members.
The company also will offer complimentary personal consultations to Polygon members.
GemFind clients who are not currently members of Polygon will be eligible for introductory savings on membership.
“In today’s market, consumers are searching for products before walking into a store, so digital presence and online visibility is very important for any business,” GemFind founder and CO Alex Fetanat said. “We are very excited to be working with Polygon members to help drive the traffic to jewelry stores with our proprietary tools and technologies.”
Polygon has worked with jewelry industry businesses since 1984 through its membership-based network, providing a secure online platform to exchange ideas, access business intelligence, reports and pricing information, and trade in loose stones, jewelry, fine watches, estate and vintage, coins, metals and more. The company also hosts in-person trade events.
GemFind has provided digital marketing, systems integration and web services to jewelry retailers, designers and manufacturers since 1999, with a focus on a seamless user experience, creative and data-rich analytics and driving in-store sales.
For more information about the partnership between the two companies, contact Polygon at info@polygon.net or 800-221-4435.
The Latest

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.


It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

This year's theme is “Unveiling the Depths of the Ocean.”























