IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
TechnologyFeb 06, 2016
5 Social Media Resolutions for 2016
Likeable Local’s Beth Henderson outlines five steps jewelers should take in the new year to reach a wider audience on Facebook, Instagram, etc. and, ultimately, bring in more sales.
We’re less than week into the new year; now is the time to plan your social media strategies for 2016.
Let’s begin...
1. Customize Content for Different Audiences
There’s no need to confine your valuable content to only one form. Start transforming your content into different forms and post them through different mediums. Convert an informative webinar to an easy-to-read blog post. Expand an article and make it into a visually appealing e-book.
Remember, what your audience likes, and where they consume it, should inform your content strategy. Expand your audiences by creating multiple forms of content.
2. Introduce a Partner or Referral Program
In the jewelry business, friends can be very valuable, but these friendships generally take the form of mutually beneficial business relationships.
At Likeable Local, we’re always looking for new opportunities, which is why we have our Partner Program. Our partners enjoy numerous perks as part of the program and in return, represent our company and product in front of their clients and prospects.
A referral program is also extremely useful when it comes to business friendships. Setting up a referral program allows you to access customers without having to do the work. Your customers and partners can refer their friends to your company.
The reality many companies come to realize quickly is that it is difficult to do everything yourself. That’s where partners and referrals come in.
Partnerships will strengthen your business. Even some of the largest companies, such as Facebook and Google, have partners to help them perform the functions they don’t necessarily have the time to perform themselves. No matter the size of your jewelry company, partner and referral programs are something you should definitely start.
3. Improve your Social Listening Skills
Listening is the single most important skill in social media. Those on social media tend to be really great when it comes to talking; however, they tend to fall short when it comes to their listening skills.
Social media gives jewelers the opportunity to listen to customers and prospects effectively. Listening
and demonstrating empathy builds brand identity and trust. Also, by paying attention to what your customers are saying, you can find out what they’re looking for.
Where is the best place for jewelers to begin social listening? Where their prospects and customers will go, social media and Google.
4. Take Advantage of Instagram Ads
Instagram ads are here. It’s true; Instagram ads are now available to everybody. So you should jump on board. Trust us, it’s worth it.
Although it is still early, preliminary reports are showing that Instagram ads are seeing higher engagement than standard Facebook ads. In fact, for web click conversions, Instagram ads are seeing an average 1.5 percent click-through rate, versus 0.84 percent for a comparable Facebook ad at a similar cost per click, according to The Motley Fool.
Come on! Hop on the Instagram train. Show off those sparkly jewels you are selling.
5. Perfect your Hashtags
From a business perspective, hashtags are a great way to create a unified campaign across your social platforms. Recently we used the hashtag #SearchisSocial for a webinar. The hashtag explained our partnership with a search engine optimization expert and explained that he webinar would be about the benefits of SEO and social media for businesses. We used this hashtag in all our tweets, email marketing, and on Facebook, and we encouraged people listening to the webinar to tweet along with us live.
When constructing a hashtag for your marketing efforts, here are a few things to keep in mind.
A) Make it unique: In order to make sure nearly everyone who is using your hashtag is actually interacting with your marketing, you need to make a unique hashtag.
B) Make it simple: As much as you might want to put lots of campaign details into your hashtags, simple is always better.
C) Make it fun: When making a hashtag for your marketing campaign, you want people to use it, so make it catchy and conspicuous.
For more information on hash-tagging and utilizing them specifically on Twitter, check out our free eBook on Twitter success, 7 Proven Strategies to Maximize Twitter for your Business.
We’ve done our part; now it’s your turn to put these strategies to work. Which resolutions will you choose to carry out in 2016?
Beth Henderson is the marketing coordinator at Likeable Local, a partner of Jewelers of America and the creators of Likeable Hub, a powerful platform with an easy-to-use mobile app that helps small businesses, like jewelers, succeed with social media. Reach her at beth@likeablelocal.com.
More on Technology
The Latest
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
