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TechnologyApr 27, 2015
Frederick Goldman gets social with bridal brands
The manufacturer is aiming to steer engagement ring and wedding band consumers to ArtCarved and Triton through story-led social media content.
New York--Aiming to engage with and appeal to consumers shopping for engagement rings and wedding bands, Frederick Goldman announced that it has teamed up with a marketing agency to create a “prominent, engaging” online presence for its ArtCarved and Triton brands, mainly across social media platforms.
The manufacturer has hired Ion + Radarworks to create social strategies for the brands with a focus on experience, community and personalization.
This, Frederick Goldman said, will allow ArtCarved and Triton retailers to better reach consumers by using sharable content that will drive foot traffic to their websites and stores.
The campaigns will offer “story-led social content” and will be established across multiple social platforms, with ArtCarved using Facebook, Instagram and Pinterest, and Triton launching on Facebook and Instagram to expand consumer awareness.
Frederick Goldman did not specify when the campaigns would launch, nor did they provide any more specifics about the content of the campaigns.
“We understand that the marketing landscape has changed immensely and we will continue to change with it,” said Robin Ettinger, chief marketing officer for Frederick Goldman. “We look forward to this tremendous opportunity to explore new and emerging media. (Ion + Radarworks’) experience working with fashion and beauty as well as technology brands will give us a fresh perspective on social and digital marketing.”
Ion + Radarworks has offices in New York, Seattle and Los Angeles and its clients have included Acer, AT&T and Susan G. Komen for the Cure.
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