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It is designed to determine which services retail jewelers need in their stores more to advance generic diamond promotions to consumers.
Hong Kong--The World Diamond Mark has released its Retailer Opinion Poll to determine which services retail jewelers need in their stores more to advance generic diamond promotions to consumers.
It asks retailers to rank the type of services they want access to when it comes to promotion, education, business services and industry coordination, as well as which benefits that WDM already offers are most valuable to their businesses, among other things.
It is available on the WDM’s website.
The organization also made it available as a pull-out form in Issue No. 7 of the World Diamond Magazine, published in early June. It also will be included in the upcoming edition of the magazine for July.
(If a printed version of the poll is preferred, download Issue No. 7 of the World Diamond Magazine, and print pages 41 to 44 to fill out, scan and send to info@worlddiamondmark.org.)
“We encourage jewelers to take 10 to 15 minutes of their time and fill out the form,” said Krisztina Kalman-Schueler, WDM’s program director. “As we are mandated to offer retailers who joined our WDM Authorised Diamond Dealer program high-quality, consumer oriented services, the purpose of the poll is to learn more about what services retailers wish to receive to serve their business models best.”
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