Surveys

Product Pulse: How Are Your Gold Jewelry Sales?

SurveysMay 23, 2016

Product Pulse: How Are Your Gold Jewelry Sales?

Jewelers, see how your gold jewelry sales and margins stack up against other retailers.

20160523_gold-product-panel.jpg
A white gold evil eye pendant from Quality Gold. Quality Gold was among the brands listed as best-sellers in National Jeweler’s gold poll. This diamond-set evil eye has sapphire eyes and is available in 14-karat white or yellow gold ($1,310). It’s part of the “Dainty Design” collection, which Quality Gold manufactures in Ohio.

New York--Gold jewelry sales have been holding steady for the past three years, according to nearly half the retailers who took National Jeweler’s latest Product Pulse survey.

Conducted in late April/early May, the Pulse polled jewelers about the gold jewelry sales over the past three years.

The highest percentage of respondents (43 percent) said their sales have held steady during that period, while 34 percent saw sales slip and 24 percent reported an increase in gold jewelry sales.




This means that, of all the jewelers who took the survey, 67 percent have seen sales of gold jewelry stay the same or increase over the past three years, a time when Kitco.com data shows that the cumulative average annual price of gold ranged between $1,160 and $1,266 an ounce. The price of the metal has never returned to what it was a decade ago, but it remains well below what it was at height of the recession, when the gold price flirted with $2,000 an ounce.

Quality Gold/Leslie’s, Royal Chain and Gabriel & Co., along with Italian designer brands such as Marco Bicego and Roberto Coin, were among some of the most-listed brands named when National Jeweler asked survey takers about the best-sellers in their stores.

However, just as they did in our bridal poll, a number of respondents said they don’t carry any specific brands.

“We do custom work,” one survey-taker said, while another noted, “We make our own line.”


Sixty-five percent of survey-takers reported they make margins of 41 percent or better on gold jewelry (chart at left), while they also continue to increase their gold inventory, although cautiously (chart at right).

As far as the quality of gold sold goes, respondents reported that 14-karat gold jewelry outsells 18-karat in their store. Very few--only five, in fact--said 10-karat jewelry was the best seller in their store.

National Jeweler and Jewelers of America conducted their Product Pulse survey between April 25 and May 6. Approximately 127 jewelers responded.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

William Goldberg book
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book

“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

Lusix Lab Grown Diamonds at JCK Las Vegas 2022
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M

Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.

Sophie Bille Brahe New York Store Interior
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US Store

The Danish brand has opened an appointment-only location on Madison Avenue in New York City.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Original Miami Beach Antique Show sign
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred Savage

The actor and watch enthusiast will be part of the show’s education lineup.

Weekly QuizNov 21, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
CD Peacock Mansion in Oak Brook, Illinois
EditorsNov 22, 2024
Out & About: Inside the CD Peacock Mansion

Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.

Xander Jane earrings
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl Studs

These punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.

Article-Top-Image.jpg
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYC

This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.

Facets of Fire Pear and Marquise Diamonds
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise Diamonds

The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.

5 main.jpg
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry Catalog

Sponsored by Tasha R

18-karat gold Tiffany & Co. pocket watch Captain Arthur Rostron
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2M

Three Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.

Harris Jewelry storefront
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund Requests

A federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.

Cynthia Erivo wearing Have a Heart x Cynthia Erivo collection
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ Collection

Cynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.

Rocksbox San Francisco store
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San Francisco

The new space was designed to evoke a warm, inviting vibe.

Mary Moses Kinney
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team

Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.

Sotheby’s New York building
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax Fraud

The auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.

Kering logo
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability Focus

The four finalists will present their pieces at the 2025 JCK Las Vegas show.

Model wearing pieces from Camera Oscura collection
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New Collection

The “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.

Columbia Gem House “Pebbles to Pines” fundraiser
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation Efforts

The money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.

The jewelry symposium 2025
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship Applications

The event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.

Stock image of police cars with lights on
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry Store

Local reports identified the woman as the wife of the jewelry store owner.

Tsar Ferdinand I Bulgaria colored diamond pin and emerald diamond ring
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry Sale

A collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.

Trove NYC flagship exterior
MajorsNov 19, 2024
Trove Opens First US Flagship in NYC

The Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.

Snoop Dogg and Carolyn Rafaelian
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love

“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.

Helzberg CEO Brad Hampton
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s Rebrand

Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.

Andrea Jose jewelry
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry Week

The group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.

Dolly Parton and Kendra Scott
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra Scott

The collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy