Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
SurveysMar 25, 2015
SPS reveals results of annual retailer survey
The Silver Promotion Service polled jewelers across the country to gauge how sales in the category fared in 2014. Here’s what the organization discovered.
In addition to releasing the results of its annual survey, the SPS also revealed a re-vamped website this month, a screenshot from which is shown here.
New York--The vast majority of silver sales are $500 and under--mainly self-purchases by women or gifts--and the most popular silver pieces are those set with colored gemstones.
These are among the findings from the Silver Promotion Service’s annual retailer survey, conducted earlier this year.
According to the results of the survey, released this week by the SPS, 67 percent of jewelers said their silver jewelry sales increased year-over-year in 2014, while 16 percent said sales remained the same and 17 percent saw a decline.
The average increase in silver sales among those polled was 17 percent. Nearly half said sales rose between 11 and 25 percent, and 13 percent saw an increase of more than 25 percent.
Respondents also said their silver jewelry sales, as a percentage of overall sales, were, on average, 34 percent of their unit volume and 30 percent of their dollar volume.
When it comes to how much customers are spending and what they are buying, survey-takers said $100 to $500 (41 percent) and less than $100 (53 percent) were their “sweet spot” price points.
Respondents identified female self-purchasers as their best selling opportunity (49 percent), followed by those purchasing gifts (30 percent) and the “youth market” (19 percent).
Style-wise, 39 percent said the top-selling silver pieces last year where those set with colored gemstones, followed by plain silver pieces (21 percent), textured finishes (20 percent), silver and diamond jewelry (15 percent), and color-treated silver (5 percent).
Other findings from the survey include:
--A total of 43 respondents named silver jewelry as the “best” in maintained margins, followed by diamond jewelry (31 percent), bridal jewelry (19 percent) and gold jewelry (7 percent); and
-- During the 2014 holiday season, 61 percent of jewelers said silver sales increased year-over-year, while 22 percent said sales remained steady and 17 percent reported a drop in silver sales.
The SPS conducted its Silver Jewelry Sales Results survey online from Feb. 13 to March 2 and calculated responses from 291 retailers.
Of those surveyed, 83 percent were independent retailers, 4 percent were from jewelry chain stores and 13 percent were categorized as “other.”
A total of 68 percent of retailers said they operate one physical store, 20 percent said they operate two or more stores and 12 percent were online-only. The SPS said the annual per-store sales of survey-takers was $1.6 million.
Respondents were pretty well spread
out around the country: Mid-Atlantic (22 percent), North Central (21 percent), the South Atlantic (16 percent), South Central (12 percent), the West (8 percent), New England (7 percent) and the Mountain region (4 percent).
A total of 10 percent of respondents marked their location as “other.”
Also this month, the SPS announced the re-launch of its website, SavorSilver.com.
The newly reconfigured, mobile-responsive site showcases a growing number of silver jewelry designers and their pieces, with an interactive catalog and other relevant silver-related content.
More on Surveys
The Latest
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
