Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
SurveysJan 20, 2016
3 observations about Black Friday weekend
While Black Friday weekend sales figures don’t tell the whole story of the holiday season, they do lend some insight into consumer behavior.
New York-- While Black Friday weekend sales figures don’t tell the whole story of the holiday season, the data culled from a three-day span of shopping does lend some insight into when, where and how consumers are spending their money.
In a story published last Wednesday on FiveThirtyEight.com, analyst Ben Silver’s website, economics writer Ben Casselman argued that the data that emerges about sales over Black Friday weekend is unreliable and that the weekend itself is no real indication of how much consumers are going to spend for the duration of the holiday season.
He also pointed out in his piece that shopping patterns have changed significantly in recent years, making consumer behavior harder to understand and, thereby, predict.
None of this should come as news to jewelers, who are well aware of the changing nature of retail and for whom Black Friday never has been the big make-it-or-break-it weekend anyway.
Jewelers have long told National Jeweler that the weekend after Thanksgiving is a time for consumers to hit up the big-box stores although some, including Northeastern Fine Jewelers and Lily & David Fine Jewelry in Saratoga, N.Y., have begun offering Black Friday deals in the past few years.
There are, however, several takeaways for retailers from the weekend as the U.S. heads into the heart of the holiday shopping season.
1. Online sales are continuing to grow. Online analytics firm comScore reported that e-commerce retail sales on Thanksgiving Day were up 9 percent year-over-year, and Black Friday sales rose 10 percent.
So far this holiday season (Nov. 1 to 27), online retail sales are up 5 percent year-over-year to $23.45 billion, comScore reported.
E-commerce is continuing to change the retail landscape, particularly as it gets easier to shop online. The National Retail Federation reported that 57 percent of both smartphone and tablet owners used their devices to shop over the weekend.
In the post-Black Friday news release, Pam Goodfellow, the principal analyst for Prosper, the company that conducts the NRF’s surveys, observed that “The ease of online shopping through mobile devices now lets millions of people research what they want as well as make timely purchases any day of the weekend.”
2. Consumers are spreading out their spending. The general consensus from the holiday weekend seems to be that online sales outperformed in-store sales, though even online sales reportedly fell short of expectations too.
ComScore
Chairman Emeritus Gian Fulgoni noted that e-commerce wise, the season opened “a little softer than anticipated.”
So does that mean consumers aren’t in the mood to shop at all this holiday season? The answer is it’s too early to tell.
As observed above, this past weekend is not necessarily an indicator of how the holiday season is going to go. Today’s budget-conscious consumers tend to spend money both early and late in order to spread out the season’s impact on their wallets.
3. Retailers of all types are embracing “Cyber Monday.” Cyber Monday is the name given to the Monday following Black Friday weekend, which tends to be a big day for online deals and sales. ComScore predicts that U.S. consumers will spend more than $2.5 billion from their desktop computers alone today.
People will “return to their work computers after Thanksgiving weekend and use some of their down time to continue their holiday gift buying, but without other family members looking over their shoulders,” Fulgoni said.
More on Surveys
The Latest
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
