Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
C. Aaron Peñaloza Jewelers to Close
Husband-and-wife team Aaron and Mary Peñaloza opened their store in San Antonio, Texas in 1990.
San Antonio, Texas—Texas independent C. Aaron Peñaloza Jewelers is closing its doors, marking the end of an era for a family with a long history in the business.
The Peñaloza family has been in the jewelry industry for more than 100 years.
Rafael Peñaloza, who emigrated from Mexico to the United States in 1920, was a master watchmaker and head of the watch repair department at Hertzberg’s Jewelry Co. in downtown San Antonio, Texas.
His son, Charlie Peñaloza, opened the family business, Peñaloza and Sons Inc., in 1968. His son, Aaron Peñaloza, worked there for 17 years.
In 1990, Aaron and his wife, Mary, opened their own business, C. Aaron Peñaloza Jewelers, in Sunset Ridge Shopping Center in Alamo Heights, Texas.
The store later moved two miles away to its current location in The Shops at Lincoln Heights in San Antonio.
Known for its wide array of diamonds and gemstones, the store was named one of the best jewelers in town by San Antonio’s Current magazine in 2020.
Aaron attributed the store’s success to establishing close, long-lasting relationships with customers.
“Our success is directly related to how well we respond to our customers, and this sets us apart from the big-box retailers,” he said in a press release about the store’s closing.
“It’s the personal service we offer that is appreciated.”
Looking back on their careers, Aaron and Mary expressed gratitude to the community and their longtime customers.
“Many of our customers have become close friends,” said Aaron. “We’ll miss our day-to-day interactions with them at the store, but we still want to serve our community.”
The two volunteer and donate to various charitable organizations, including St. Luke’s Episcopal Church, Alamo Heights Independent School District, the Junior League of San Antonio, and the San Antonio Symphony.
The store is holding a going-out-of-business sale starting today (Friday, Jan. 29).
Customers are asked to wear face masks and practice social distancing while in the store. Hand sanitizer, gloves and alcohol wipes are available.
The Latest
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.
Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.
The extravagant gifts in this year’s “A Neiman’s Fantasy” Holiday Book range from a Messika diamond necklace to pavé diamond cowboy boots.
The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.
PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.
Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.
Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.
The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.
Mignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”
The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.
“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.
Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
Retail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.
Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.
“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.
Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.
The actor and watch enthusiast will be part of the show’s education lineup.