WatchesSep 25, 2026
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IndependentsDec 22, 2020
Longtime InStore Salesman Fran Zimniuch Dies at 66
The beloved member of the magazine’s team died last week of complications related to COVID-19.
Blackwood, N.J.— Fran Zimniuch, a beloved member of the team at InStore magazine who was also a baseball historian and author died Dec. 17 of complications related to COVID-19.
He was 66. 
He attended Temple University and in 2004, started working at SmartWork Media, a publisher of trade magazines geared toward independent retailers.
Zimniuch was the East Coast sales manager for InStore.
In a story posted early Monday, the magazine’s staff described the beloved salesman as a “pillar” of SmartWork Media, writing, “Over the years, he was a personality who helped define our character—honest, sincere, big-hearted, earnest and loving.”
Outside of the jewelry industry, Zimniuch loved baseball and was a historian of the sport, writing more than a half-dozen books on baseball as well as one about the Philadelphia Eagles.
His works include “Baseball’s New Frontier: A History of Expansion, 1961-1998,” “Crooked: A History of Cheating in Sports,” and “Shortened Seasons: The Untimely Death of Major League Baseball’s Stars and Journeymen.”
SmartWork Media CEO Matthijs Braakman and InStore Editor-in-Chief Trace Shelton were among those who shared memories of the longtime InStore ad salesman; read them all here.
Members of the industry also remembered Zimniuch on Facebook.
“Who knew that you would also become one of the journeymen of a shortened season,” friend Steve Kanelos wrote on Zimniuch’s Facebook page Sunday. “Will miss you buddy but will never run out of the memories we shared.”
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