Tacori Launches ‘Connect’ Virtual Concierge Service

IndependentsJun 05, 2020

Tacori Launches ‘Connect’ Virtual Concierge Service

It allows shoppers to have live one-on-one consultations with specialists online, then connects them with the closest retail partner.

As the pandemic continues and stay-at-home orders remain in place in many areas of the country, consumers will be able to shop Tacori jewelry and chat with brand specialists through its new “Connect” virtual concierge service.

Los Angeles—Tacori has launched a new digital service to help customers shop online while also supporting its retailer network.

“Tacori Connect” is a concierge service allowing consumers to shop the brand’s engagement rings, wedding bands and jewelry through a personalized virtual experience.

It uses digital appointment-setting technology to connect shoppers with Tacori specialists in live one-on-one online consultations to browse jewelry or get styling advice.

To schedule an appointment, shoppers simply answer a few questions and register for a selected time with a specialist.

Appointments are available Mondays through Saturdays from 9 a.m. PST to 4:30 p.m. PST.

Connect is also designed to support Tacori’s retail partners as stay-at-home mandates remain in place in many areas of the country.

After a virtual appointment, brand specialists will follow up with customers and connect them with their closest retail partner, coordinating to see jewelry discussed in person in a private one-on-one store viewing or arranging for curbside pick-up.

“In today’s world, being able to connect meaningfully with customers is essential,” said Michelle Chila, Tacori’s senior vice president of marketing and PR.

“And while in-person visits to stores may be more challenging right now, Tacori has the technology and experience to help our retail partners connect with customers in the ways that they feel comfortable.”

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

FinancialsJul 30, 2021
Kering’s Jewelry Houses Rebound in H1

Boucheron and Pomellato performed especially well in the first half after expanding into the Asia-Pacific region.

SourcingJul 30, 2021
The Fura Marketing Council Will Debut in Las Vegas

The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.

CollectionsJul 30, 2021
Piece of the Week: K Kane’s Personalized Diamonds

The “Alphabet Diamond” collection levels up the initial jewelry trend.

Brought to you by
How to Build a Successful Multi-Generational Jewelry Business

RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.

SourcingJul 29, 2021
De Beers Owner Pumping $100M Into Sustainability Projects

Anglo American is donating the money to its Anglo American Foundation, which supports projects in countries where it mines.

Weekly QuizJul 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of July 26-30, 2021.
Take the Quiz
CollectionsJul 29, 2021
Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

TechnologyJul 29, 2021
Retail In Depth: The Perfect Present

Fifth-generation jewelry retailer Marc Bridge and business partner Monica Chambers unwrap their new digital venture.

Brought to you by
3 Reasons Why You Should Start Appraising This Summer

Create appraisals with the Jewelry Appraisal Solution on the Zing by Jewelers Mutual Group® platform and leverage the expertise of Gemworld.

MajorsJul 29, 2021
Jewelers Mutual Launches ‘The Zing Report’

The new publication and its weekly newsletter will feature jewelry-focused content.