EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
IndependentsApr 10, 2019
San Antonio’s Penaloza and Sons to Close After 61 Years
Paul, Alice and Phillip Penaloza plan to retire this year.
From left to right, Paul, Alice, Phillip and Charles Michael Penaloza outside Penaloza and Sons Inc. in Castle Hills, Texas, an enclave of San Antonio. Charles Penaloza opened the business in 1958 as a trade shop.
San Antonio—Penaloza and Sons Inc., a jewelry store that has been open for six decades, is in the process of shutting down so its owners can move on to the next stage of their lives—retirement.
Charles Penaloza, the son of a Mexican immigrant from Yucatan, opened Penaloza and Sons as a trade shop in 1958, fixing and making jewelry for other jewelers.
His son Phillip Penaloza joined the business in the 1970s, followed by Paul Penaloza in 1981.
Over the years, the store has served generations of local families as well as a few high-profile clients.
Penaloza and Sons Inc. made pieces for San Antonio native Carol Burnett, as well as the late Bob Hope and Debbie Reynolds, who bought a diamond bracelet for daughter Carrie Fisher while in town to perform at the Majestic Theatre, Phillip recalls.
When Charles died in 2002, Phillip and Paul, a certified gemologist, took over.
Phillip became the company’s chief designer, and other family members came on board as well. Paul’s wife, Alice Penaloza, a graduate gemologist, sells and appraises jewelry, while Phillip’s son Charles Michael Penaloza works as a bench jeweler.
(Penaloza and Sons is not to be confused with C. Aaron Penaloza Jewelers, another San Antonio jewelry store. Owner Charles Aaron Penaloza is Paul and Phillip’s brother. He opened his own store in 1990 after working at Penaloza and Sons.)
Now the time for Paul, Alice and Phillip to retire has come, and their to-do list mirrors that of many who are approaching retirement age: travel, spend more time with family and have more time to themselves.
RELATED CONTENT: There Is a Story Behind Every Store Closing“Paul and I have worked together and built a very strong business, and it’s been a pleasure making that happen,” Alice said in a news release about the store’s closing. “It’s just felt like this was the right time to close this chapter in our lives.”
Paul told National Jeweler Tuesday that when they knew it was time to step back, they initially tried to find a buyer for the business but couldn’t, and Charles Michael was not in a position
to acquire it on his own.
So they opted to close the store and sell everything—the jewelry as well as the building, furniture and fixtures.
But this might not be the end of their involvement in the jewelry business. Paul said they could continue as a smaller business, making one-off pieces for clients or creating and fixing jewelry for other jewelers, as the shop originally did when his father opened it in the late 1950s.
“It might evolve back to that,” he said. “We have no definite plans right now.”
The going-out-of-business sale at Penaloza and Sons started Friday, and items are marked down as much as 70 percent.
The store’s inventory consists mainly of 18-karat gold and platinum pieces as well as a selection of “rare and valuable” gemstones including unheated pink sapphire, alexandrite and garnet.
So they opted to close the store and sell everything—the jewelry as well as the building, furniture and fixtures.
But this might not be the end of their involvement in the jewelry business. Paul said they could continue as a smaller business, making one-off pieces for clients or creating and fixing jewelry for other jewelers, as the shop originally did when his father opened it in the late 1950s.
“It might evolve back to that,” he said. “We have no definite plans right now.”
The going-out-of-business sale at Penaloza and Sons started Friday, and items are marked down as much as 70 percent.
The store’s inventory consists mainly of 18-karat gold and platinum pieces as well as a selection of “rare and valuable” gemstones including unheated pink sapphire, alexandrite and garnet.
More on Independents
The Latest
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
Weekly QuizApr 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 DaysAn across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.
MajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day CampaignBrigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.
MajorsApr 10, 2025
Pary LeVian, Matriarch of the LeVian Family, Dies at 96LeVian is remembered for her unwavering commitment to her family, community, and helping others.
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This SummerThe retail show is open to the public and will run July 24-27.
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in BrazilThe new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet JewelsThe pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorThe Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
WatchesApr 08, 2025
Here Are the New Rolex Watches for 2025The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.
MajorsApr 08, 2025
Willis Cowlishaw, Zale Executive and Mentor to Many, Dies at 98Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.
AuctionsApr 07, 2025
182-Carat Paraíba-Type Tourmaline Heading to Auction in Hong KongBonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.
CrimeApr 07, 2025
Third Man Involved in $2.7M Smash-and-Grab Is SentencedIn March 2022, the men went into a jewelry store in Beverly Hills and smashed the display cases with sledgehammers and crowbars.
