“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Bernie Robbins Celebrates Opening of Atlantic City Store
The 1,500-square-foot location in the Hard Rock Hotel & Casino is its fifth.

Philadelphia--Jewelry retailer Bernie Robbins has added another store to its footprint.
It opened its fifth location at the end of June, located on the casino floor of the 17-acre Hard Rock Hotel & Casino in Atlantic City, New Jersey.
The 1,500-square-foot luxury store will carry brands such as Hearts on Fire, Roberto Coin, John Hardy, Mikimoto and Baume & Mercier, as well as the signature BR Collection of diamonds and limited-edition gifts with purchase for Hard Rock guests.
To celebrate its grand opening on June 28, the retailer offered a special “Diamonds are for Winners Package." Customers had the chance to purchase a one-of-a-kind platinum 65-carat rose-cut diamond necklace from the BR Collection and with it, an official Philadelphia Eagles helmet autographed by the Super Bowl LII championship team.
Bernie Robbins also held a raffle giveaway for two Hearts on Fire Fulfillment Dream diamond pendant necklaces, as pictured above.
“Our more-than-55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of quality and excellence to this half-billion-dollar renovation project with Hard Rock Hotel & Casino Atlantic City,” Bernie Robbins President and co-owner Harvey Rovinsky said. “The jewelry selection found at this location reflects that of the world-class travelers attracted to the first-class amenities that Hard Rock Hotel & Casino properties are known for globally.”
Bernie Robbins’ other stores are in Somers Point and Marlton, New Jersey, and Newtown and Villanova, Pennsylvania.
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