Are Earrings an Overlooked Category? What Retailers Need to Know Now
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Are Earrings an Overlooked Category? What Retailers Need to Know Now
As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.
Brought To You By Royal Chain
As the holiday season quickly approaches, retailers are scrambling to stock their stores with pieces considered “dependable” sellers: gold chains, diamond pendants, tennis bracelets and gemstone rings. However, one category that sometimes gets overlooked are earrings. Sure, diamond studs and classic hoops are always present, but are retailers capitalizing on how people wear their jewelry today? When it comes to earrings, being too complacent could result in missed sales opportunities.
In recent years, the trend of layering bracelets and necklaces has extended into the earring space. Demand for piercings has exploded in the last few years, with more women adding second (or third!) lobe piercings to express their personal style. This isn’t just a fad in major cities like New York and LA either - fashion influencers on TikTok and Instagram are showing off multiple piercings layered together, encouraging everyone across the country to jump in.
Here’s what to keep in mind this season to score these important earring sales:
Consider a new earring display. If your display just features basic styles, spruce it up with a few modern designs your customers haven’t seen before. If you don’t have a dedicated way to present earrings, consider investing in a top-of-counter or in-case earring display to help draw attention. Royal Chain offers two earring displays, complimentary with a minimum purchase.
Consider an earring event. Hire a professional ear piercer from your community to offer piercings for a day, or on a recurring schedule. You can find highly qualified professionals in your area on the Association of Professional Piercers website (safepiercing.org). Even better, take advantage of local influencers to collaborate and promote these events with their followers to build deeper relationships in your community.
Invest in new and unique styles. Here are trends in earrings that you don’t want to miss this season:
Hoops
Yellow gold hoops still rule the category, but this classic style is getting a reinvention with sparkling textures and bold, freeform shapes made possible through the process of electroforming. Make your hoops stand out in your case with an array of sizes and styles to dazzle customers. Here are some looks to consider:
This retro style is coming back strong with Drew Barrymore and other celebrities showing off an oversized statement on the ears. Here are some looks they will work for the everyday girl:
These earrings are always perfect for an understated look, or to layer with more than just a hoop. Studs are also great because they come in great price points, even when set with diamonds or natural gemstones. Consider these options:
While gold remains in strong demand, you can diversify your cases with silver earrings to offer trends to a wider audience. Consider gold over silver, or silver mixed with real gold, as excellent options to offer your customers quality pieces at a fraction of the price. Here are some looks to consider:
From left to right: Puffed double row hoops in sterling silver, MSRP $295. Gold over silver puffed button-drop earrings, $195. Sterling silver and 18K gold drop link earrings by Phillip Gavriel, MSRP $690.
Just in time for the holiday season, Royal Chain has released a comprehensive Earring Book dedicated to this category. Explore what’s trending in earrings, with fast turnaround and delivery on orders. Royal Chain has also introduced its new Earring Boxes, compatible with existing displays. View the full collection at royalchain.com.
