From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Putting the ‘pen’ to the test
A few weeks after news surfaced that hundreds of synthetic diamonds were submitted to the International Gemological Institute (IGI) in Antwerp without proper disclosure, a press release began circulating about a $199 lab-grown diamond detection device. The DiamaPen, a laser...
A few weeks after news surfaced that hundreds of synthetic diamonds were submitted to the International Gemological Institute (IGI) in Antwerp without proper disclosure, a press release began circulating about a $199 lab-grown diamond detection device.
According to this very thorough report on the pen, it can definitively identify lab-grown yellow diamonds but for colorless diamonds only indicates that they may need more testing. Even the owner of EGL Asia said that the pen isn’t meant to be a replacement for sending stones to a grading laboratory.
So, what is the pen’s purported purpose in the industry? Is it something in which jewelers should invest? It seems that an answer may be forthcoming in the next couple of weeks.
Jerry Ehrenwald, president and CEO of IGI North and South America, said his New York laboratory received a DiamaPen last week and they are currently in the process of testing it. He expects the testing to take a few weeks.
At a meeting of the Diamond Manufacturers and Importers Association (DMIA) held in June, the Gemological Institute of America’s Tom Moses said the development of a so-called black box for synthetic diamonds, a single instrument that can instantly tell a natural, mined diamond from a lab-grown one, seems unlikely.
Right now, a number of devices are employed to discern natural diamonds from their synthetic counterparts, two of which were developed by De Beers.
The DiamondSure checks for spectroscopic characteristics of a type Ia diamond. More than 95 percent of diamonds found in nature are type Ia but this type is very difficult to grow in a lab, so the DiamondSure gives gemologists a solid indication of whether they need to send the diamond on for further testing or not. De Beers’ DiamondView machine is used to spot, among other characteristics, the telltale growth striations exhibited by lab-grown stones.
When asked specifically about the pen, Moses said he was a “little skeptical” of the claims made about it but noted that the lab would know more about the device’s capabilities shortly.
The GIA has ordered a pen for testing, though as of Friday it had not yet arrived at the New York lab.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























