MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America MajorsJun 09, 2025
RDI Diamonds Partners With Lavalier
The diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.
The exclusive collaboration between RDI Diamonds and Lavalier Personal Jewelry Insurance will only be available to RDI’s select retailers.
Rochester, N.Y.—Diamond wholesaler RDI Diamonds has partnered with Lavalier Personal Jewelry Insurance.
Through the collaboration, RDI retailers can introduce their customers to Lavalier personal jewelry insurance, which is used by brands including Kay Jewelers, Zales, and Jared.
The partnership, a wholesale diamond distributor and a personal jewelry insurance provider uniting in a way that benefits the consumer and the retailer, is an industry first, said RDI.
“Lavalier chose RDI Diamonds as a partner because of their forward-thinking mindset and long-standing dedication to supporting their retail partners,” said Lorelle Henry, vice president and sales manager of Berkley Asset Protection, which Lavalier is a product of.
“This partnership brings the same level of protection we offer through national retailers to independent jewelers backed by the strength and vision of RDI.”
Related stories will be right here …
Through the collaboration, RDI retailers can introduce their customers to Lavalier personal jewelry insurance, which is used by brands including Kay Jewelers, Zales, and Jared.
The partnership, a wholesale diamond distributor and a personal jewelry insurance provider uniting in a way that benefits the consumer and the retailer, is an industry first, said RDI.
“Lavalier chose RDI Diamonds as a partner because of their forward-thinking mindset and long-standing dedication to supporting their retail partners,” said Lorelle Henry, vice president and sales manager of Berkley Asset Protection, which Lavalier is a product of.
“This partnership brings the same level of protection we offer through national retailers to independent jewelers backed by the strength and vision of RDI.”
The collaboration reflects RDI’s commitment to deliver innovative tools that are easy to implement and financially rewarding, said the wholesaler, reinforcing its effort to support the long-term growth of its select retailers.
The program will only be available to RDI’s select retailers.
“At RDI, we are always striving to provide our customers with innovative solutions that create real impact,” said Sam Indelicato, chief sales officer at RDI Diamonds.
“This collaboration with Lavalier reflects that commitment—it’s an industry first that elevates the customer experience while also giving our retailers a tangible way to grow their business.”
Retailers attending JCK Las Vegas can learn more about this opportunity by visiting RDI Diamonds at booth 10075. Visit RDI’s website to book an appointment.
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