The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Coach’s Corner: My Favorite Soundbites
The “Jewelry Coach” compiles a list of her top maxims for the fourth quarter.

Anyone who has attended one of my workshops or has worked with me knows I love soundbites. I believe the best lessons are short, sweet and useful.
The attendees of my presentations are remarkable when it comes to telling me what they like most about my workshops; of course, I am honored when they tell me they have learned from them and even use them in their own presentations.
So, for the fourth quarter, I decided I would compile a list of my favorite morals and soundbites.
-- Whatever you are selling at the counter, sell yourself first.
-- Don’t let your weaknesses get in the way of your strengths.
-- Build relationships with your customers and they will become lifetime customers.
-- People buy from people whom they like.
-- It’s easier to look for the good things in life than the bad.
-- Humor always wins. (This one is from my mom.)
-- Selling isn’t rocket science, it’s people science.
-- It’s not your wallet.
-- Don’t presume what you assume is correct.
-- Your job is always to make someone else’s job easier.
-- You are only one question away from success, if you ask it. (Ask more questions to get to know your customer.)
-- Make the best of it when the worst of it is happening.
-- The hardest sale you’ll ever make is to yourself. But once you’ve convinced you can do it, you can.
-- If it’s to be, it’s up to me. (This one is from my dad.)
-- Real is rare.
-- No one ever regrets giving the best.
-- Try to shoot straight from the hip without shooting yourself in the foot.
-- Never underestimate the power of a woman.
-- Negotiation at the counter is not just about winning, it’s a win-win.
-- Actions speak much louder than words.
-- Some of the best lessons we learn from are our mistakes.
-- To launch something new it doesn’t have to be perfect.
-- Vision without action is a daydream. Action without vision is a nightmare.
-- Be respectful or be regretful.
-- You are only as happy as you want to be.
-- When you talk to yourself, make sure you listen carefully.
-- Find your customers pain points and you will be helpful.
-- Remind your customers that ... you got this!
Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales
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