CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooCollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in Milan
The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Buccellati’s new “Naturalia” exhibition will immerse visitors in three surreal and enchanting natural realms—the forest, the mountaintops, and the deep sea.
Milan—Buccellati has announced a new immersive exhibition in which flora and fauna from its decorative silver collections will be displayed among conceptual creations of natural landscapes.
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
Related stories will be right here …
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
The first room features a mystical forest environment with lush scenery and ethereal projections. In this area, woodland animals from the Furry collection, including deer, wild boar, and squirrel, are seen among delicate silver leaves.
A silver deer from Buccellati’s “Furry” collection
A silver squirrel from Buccellati’s “Furry” collection
The second environment brings the sensation of standing atop a rocky mountain peak, featuring an eagle and other resilient creatures found only among the rugged terrain.
A silver eagle from Buccellati’s “Furry” collection
Lastly, visitors are guided into the depths of the sea, immersed in a room of visual projections evoking the sensation of being underwater.
Here, silver shells and sea creatures, such as the lobster, are seen among coral formations, enlivened by sounds of water and a luminous, blue-tinged atmosphere with visuals that mimic the undulating movement of light refracted by water.
A silver lobster from Buccellati’s “Marina” collection
A silver Bursa Bobo shell (left) and a silver Tridacna shell (right) from Buccellati’s “Marina” collection
"Through the presentation of our decorative collections, interpreted by some of the most influential creative voices in contemporary design, we affirm the timeless relevance of Buccellati creations, pushing the boundaries of our artistry in innovative and unexpected ways,” said Nicolas Luchsinger, CEO of Buccellati.
“This project marks the evolution of our longstanding collaboration with Balich Wonder Studio and the beginning of a new and promising partnership with Studio Mary Lennox, both founded on a shared vision and creative synergy.”
Mary Lennox Studio said it couldn’t have imagined a better time to collaborate with Buccellati.
“We immediately immersed ourselves in the world of Buccellati, where historical heritage and craftsmanship meet imagination and curiosity. Together with the Balich Wonder Studio team, we began to design and create environments that would serve as habitats for these meticulously crafted objects,” said the company.
“Our vision was to draw inspiration from the organic formations and material combinations that coexist in natural settings, presenting them in a way that felt extraordinary and innovative, almost dreamlike.”
Marco Balich, chairman of Balich Wonder Studio, said the company was honored to be entrusted with the contemporary interpretation of Buccellati’s craftsmanship with Naturalia, which the studio said, “celebrates the fusion of nature, beauty, and timeless elegance.”
These creations seen in the Naturalia exhibition are not only works of high craftsmanship but also symbols of Buccellati's dedication to skilled artistry and the celebration of natural beauty, Buccellati said.
The multisensory journey of Naturalia goes beyond a traditional exhibition, said the brand, as it is a tribute to Buccellati's legacy, one that “elevates its savoir-faire to the level of art and honors the extraordinary harmony of nature.”
Editors' Picks
Sponsored by
More on Collections
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
