Collections

Buccellati to Open Immersive Exhibition in Milan

CollectionsApr 03, 2025

Buccellati to Open Immersive Exhibition in Milan

The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.

Buccellati Naturalia exhibition
Buccellati’s new “Naturalia” exhibition will immerse visitors in three surreal and enchanting natural realms—the forest, the mountaintops, and the deep sea.
Milan—Buccellati has announced a new immersive exhibition in which flora and fauna from its decorative silver collections will be displayed among conceptual creations of natural landscapes.

The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea. 

At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers. 

The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.

Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.

The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.

The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.

Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year. 

Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations. 

 Related stories will be right here … 

The first room features a mystical forest environment with lush scenery and ethereal projections. In this area, woodland animals from the Furry collection, including deer, wild boar, and squirrel, are seen among delicate silver leaves. 


The second environment brings the sensation of standing atop a rocky mountain peak, featuring an eagle and other resilient creatures found only among the rugged terrain.

Buccellati silver eagle
A silver eagle from Buccellati’s “Furry” collection


Lastly, visitors are guided into the depths of the sea, immersed in a room of visual projections evoking the sensation of being underwater. 

Here, silver shells and sea creatures, such as the lobster, are seen among coral formations, enlivened by sounds of water and a luminous, blue-tinged atmosphere with visuals that mimic the undulating movement of light refracted by water. 


"Through the presentation of our decorative collections, interpreted by some of the most influential creative voices in contemporary design, we affirm the timeless relevance of Buccellati creations, pushing the boundaries of our artistry in innovative and unexpected ways,” said Nicolas Luchsinger, CEO of Buccellati. 

“This project marks the evolution of our longstanding collaboration with Balich Wonder Studio and the beginning of a new and promising partnership with Studio Mary Lennox, both founded on a shared vision and creative synergy.” 

Mary Lennox Studio said it couldn’t have imagined a better time to collaborate with Buccellati. 

“We immediately immersed ourselves in the world of Buccellati, where historical heritage and craftsmanship meet imagination and curiosity. Together with the Balich Wonder Studio team, we began to design and create environments that would serve as habitats for these meticulously crafted objects,” said the company.  

“Our vision was to draw inspiration from the organic formations and material combinations that coexist in natural settings, presenting them in a way that felt extraordinary and innovative, almost dreamlike.”  

Marco Balich, chairman of Balich Wonder Studio, said the company was honored to be entrusted with the contemporary interpretation of Buccellati’s craftsmanship with Naturalia, which the studio said, “celebrates the fusion of nature, beauty, and timeless elegance.” 

These creations seen in the Naturalia exhibition are not only works of high craftsmanship but also symbols of Buccellati's dedication to skilled artistry and the celebration of natural beauty, Buccellati said.

The multisensory journey of Naturalia goes beyond a traditional exhibition, said the brand, as it is a tribute to Buccellati's legacy, one that “elevates its savoir-faire to the level of art and honors the extraordinary harmony of nature.” 

The Latest

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Zadok Rolex Austin
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in Austin

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Crowd of people in a shopping mall
SurveysJul 30, 2025
Consumer Confidence Ticks Up in July

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

Making a Killing in Diamonds by Rob Bates
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Tacori bezel-set diamond bands
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LA

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

Mighty Fierce Audacious Necklace, Sandy Rubin Aziza Necklace, Koulianos Designs Illuminations Shield Pendant
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New Designers

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

Auctim emerald auction
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough Emeralds

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

AGS Board President for 2025-2026 Alexis Padis
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Stock image of shipping containers
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

Kevin O’ Leary and George Mayer of The 1916 Company
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance Platform

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

Sissy’s new Little Rock store
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas

The jeweler’s largest store yet is set to open in Little Rock next fall.

September Hong Kong jewelry show
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong Show

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Bulgari Celestial Mosaic spinel necklace
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime Achievement

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

De Beers marine mining vessel the SS Nujoma
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

Francesca Villa Fantasia Collection The Crab Pendant, The Mermaid Pendant, Keep Dancing Seahorse Pendant, Keep Dancing Ladybug Pendant, Secret Dreams Pendant, The Puffer Fish Takes Flight Pendant
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio Characters

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

Breitling’s special Eagles Super Bowl watch on gold bracelet
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

Stock image of crime scene tape
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

Silvia Furmanovich Kasmir Collection Carnelian Bracelet and Sketch
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern India

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Bench jeweler holding a bracelet and a tool
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHo

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

LAFD Fire Station 44 and Fire Station 16
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy