CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooCollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in Milan
The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Buccellati’s new “Naturalia” exhibition will immerse visitors in three surreal and enchanting natural realms—the forest, the mountaintops, and the deep sea.
Milan—Buccellati has announced a new immersive exhibition in which flora and fauna from its decorative silver collections will be displayed among conceptual creations of natural landscapes.
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
Related stories will be right here …
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
The first room features a mystical forest environment with lush scenery and ethereal projections. In this area, woodland animals from the Furry collection, including deer, wild boar, and squirrel, are seen among delicate silver leaves.
A silver deer from Buccellati’s “Furry” collection
A silver squirrel from Buccellati’s “Furry” collection
The second environment brings the sensation of standing atop a rocky mountain peak, featuring an eagle and other resilient creatures found only among the rugged terrain.
A silver eagle from Buccellati’s “Furry” collection
Lastly, visitors are guided into the depths of the sea, immersed in a room of visual projections evoking the sensation of being underwater.
Here, silver shells and sea creatures, such as the lobster, are seen among coral formations, enlivened by sounds of water and a luminous, blue-tinged atmosphere with visuals that mimic the undulating movement of light refracted by water.
A silver lobster from Buccellati’s “Marina” collection
A silver Bursa Bobo shell (left) and a silver Tridacna shell (right) from Buccellati’s “Marina” collection
"Through the presentation of our decorative collections, interpreted by some of the most influential creative voices in contemporary design, we affirm the timeless relevance of Buccellati creations, pushing the boundaries of our artistry in innovative and unexpected ways,” said Nicolas Luchsinger, CEO of Buccellati.
“This project marks the evolution of our longstanding collaboration with Balich Wonder Studio and the beginning of a new and promising partnership with Studio Mary Lennox, both founded on a shared vision and creative synergy.”
Mary Lennox Studio said it couldn’t have imagined a better time to collaborate with Buccellati.
“We immediately immersed ourselves in the world of Buccellati, where historical heritage and craftsmanship meet imagination and curiosity. Together with the Balich Wonder Studio team, we began to design and create environments that would serve as habitats for these meticulously crafted objects,” said the company.
“Our vision was to draw inspiration from the organic formations and material combinations that coexist in natural settings, presenting them in a way that felt extraordinary and innovative, almost dreamlike.”
Marco Balich, chairman of Balich Wonder Studio, said the company was honored to be entrusted with the contemporary interpretation of Buccellati’s craftsmanship with Naturalia, which the studio said, “celebrates the fusion of nature, beauty, and timeless elegance.”
These creations seen in the Naturalia exhibition are not only works of high craftsmanship but also symbols of Buccellati's dedication to skilled artistry and the celebration of natural beauty, Buccellati said.
The multisensory journey of Naturalia goes beyond a traditional exhibition, said the brand, as it is a tribute to Buccellati's legacy, one that “elevates its savoir-faire to the level of art and honors the extraordinary harmony of nature.”
More on Collections
The Latest
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
