CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooCollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in Milan
The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Buccellati’s new “Naturalia” exhibition will immerse visitors in three surreal and enchanting natural realms—the forest, the mountaintops, and the deep sea.
Milan—Buccellati has announced a new immersive exhibition in which flora and fauna from its decorative silver collections will be displayed among conceptual creations of natural landscapes.
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
Related stories will be right here …
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
The first room features a mystical forest environment with lush scenery and ethereal projections. In this area, woodland animals from the Furry collection, including deer, wild boar, and squirrel, are seen among delicate silver leaves.
A silver deer from Buccellati’s “Furry” collection
A silver squirrel from Buccellati’s “Furry” collection
The second environment brings the sensation of standing atop a rocky mountain peak, featuring an eagle and other resilient creatures found only among the rugged terrain.
A silver eagle from Buccellati’s “Furry” collection
Lastly, visitors are guided into the depths of the sea, immersed in a room of visual projections evoking the sensation of being underwater.
Here, silver shells and sea creatures, such as the lobster, are seen among coral formations, enlivened by sounds of water and a luminous, blue-tinged atmosphere with visuals that mimic the undulating movement of light refracted by water.
A silver lobster from Buccellati’s “Marina” collection
A silver Bursa Bobo shell (left) and a silver Tridacna shell (right) from Buccellati’s “Marina” collection
"Through the presentation of our decorative collections, interpreted by some of the most influential creative voices in contemporary design, we affirm the timeless relevance of Buccellati creations, pushing the boundaries of our artistry in innovative and unexpected ways,” said Nicolas Luchsinger, CEO of Buccellati.
“This project marks the evolution of our longstanding collaboration with Balich Wonder Studio and the beginning of a new and promising partnership with Studio Mary Lennox, both founded on a shared vision and creative synergy.”
Mary Lennox Studio said it couldn’t have imagined a better time to collaborate with Buccellati.
“We immediately immersed ourselves in the world of Buccellati, where historical heritage and craftsmanship meet imagination and curiosity. Together with the Balich Wonder Studio team, we began to design and create environments that would serve as habitats for these meticulously crafted objects,” said the company.
“Our vision was to draw inspiration from the organic formations and material combinations that coexist in natural settings, presenting them in a way that felt extraordinary and innovative, almost dreamlike.”
Marco Balich, chairman of Balich Wonder Studio, said the company was honored to be entrusted with the contemporary interpretation of Buccellati’s craftsmanship with Naturalia, which the studio said, “celebrates the fusion of nature, beauty, and timeless elegance.”
These creations seen in the Naturalia exhibition are not only works of high craftsmanship but also symbols of Buccellati's dedication to skilled artistry and the celebration of natural beauty, Buccellati said.
The multisensory journey of Naturalia goes beyond a traditional exhibition, said the brand, as it is a tribute to Buccellati's legacy, one that “elevates its savoir-faire to the level of art and honors the extraordinary harmony of nature.”
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside USThe New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters These long, fluid drop earrings are sure to catch the eye.
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted ListAlberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYCInitiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
