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Buccellati to Open Immersive Exhibition in Milan
The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Buccellati’s new “Naturalia” exhibition will immerse visitors in three surreal and enchanting natural realms—the forest, the mountaintops, and the deep sea.
Milan—Buccellati has announced a new immersive exhibition in which flora and fauna from its decorative silver collections will be displayed among conceptual creations of natural landscapes.
The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
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The installation, “Naturalia,” will feature a circular layout that guides spectators through three sections designed to resemble the mountaintops, forest, and deep sea.
At the heart of the exhibition is the brand’s “Furry” collection, which features animals made in silver with realistic textures like soft fur and feathers.
The collection was devised in the 1960s, based on the desires of the late Gianmaria Buccellati, son of founder Mario Buccellati, to develop a silversmithing method to produce more realistic details in nature-inspired pieces. Research to hone the technique even further continues today.
Pieces from the “Nature” collection, which features depictions of fruits, leaves, and flowers, as well as the deep sea-inspired “Marina” (also known as “Sea”) collection, will also be on display.
The creations will be arranged to allow visitors to observe the pieces up close, the brand said, in order to appreciate each piece’s refined details.
The displays are suspended between realism and wonder, the brand said, with each habitat brought to life digitally through video projections, an immersive soundtrack, and an olfactory experience.
Entertainment group Balich Wonder Studio, known for its visionary live experiences and immersive exhibits, led the creative concept and executive production of the exhibition. The studio, with creative director Claudio Sbragion, previously produced Buccellati’s “Prince of Goldsmiths” exhibition, which took place in Venice last year.
Studio Mary Lennox, a Berlin-based creative firm specializing in botanical design, developed the natural scenes, ensuring seamless digital integrations.
The first room features a mystical forest environment with lush scenery and ethereal projections. In this area, woodland animals from the Furry collection, including deer, wild boar, and squirrel, are seen among delicate silver leaves.
A silver deer from Buccellati’s “Furry” collection
A silver squirrel from Buccellati’s “Furry” collection
The second environment brings the sensation of standing atop a rocky mountain peak, featuring an eagle and other resilient creatures found only among the rugged terrain.
A silver eagle from Buccellati’s “Furry” collection
Lastly, visitors are guided into the depths of the sea, immersed in a room of visual projections evoking the sensation of being underwater.
Here, silver shells and sea creatures, such as the lobster, are seen among coral formations, enlivened by sounds of water and a luminous, blue-tinged atmosphere with visuals that mimic the undulating movement of light refracted by water.
A silver lobster from Buccellati’s “Marina” collection
A silver Bursa Bobo shell (left) and a silver Tridacna shell (right) from Buccellati’s “Marina” collection
"Through the presentation of our decorative collections, interpreted by some of the most influential creative voices in contemporary design, we affirm the timeless relevance of Buccellati creations, pushing the boundaries of our artistry in innovative and unexpected ways,” said Nicolas Luchsinger, CEO of Buccellati.
“This project marks the evolution of our longstanding collaboration with Balich Wonder Studio and the beginning of a new and promising partnership with Studio Mary Lennox, both founded on a shared vision and creative synergy.”
Mary Lennox Studio said it couldn’t have imagined a better time to collaborate with Buccellati.
“We immediately immersed ourselves in the world of Buccellati, where historical heritage and craftsmanship meet imagination and curiosity. Together with the Balich Wonder Studio team, we began to design and create environments that would serve as habitats for these meticulously crafted objects,” said the company.
“Our vision was to draw inspiration from the organic formations and material combinations that coexist in natural settings, presenting them in a way that felt extraordinary and innovative, almost dreamlike.”
Marco Balich, chairman of Balich Wonder Studio, said the company was honored to be entrusted with the contemporary interpretation of Buccellati’s craftsmanship with Naturalia, which the studio said, “celebrates the fusion of nature, beauty, and timeless elegance.”
These creations seen in the Naturalia exhibition are not only works of high craftsmanship but also symbols of Buccellati's dedication to skilled artistry and the celebration of natural beauty, Buccellati said.
The multisensory journey of Naturalia goes beyond a traditional exhibition, said the brand, as it is a tribute to Buccellati's legacy, one that “elevates its savoir-faire to the level of art and honors the extraordinary harmony of nature.”
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