Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection
Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.

The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection.
Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif.
“It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.
“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”
The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised.
It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.
However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link.
The new Tiffany Titan by Pharrell Williams designs include a pendant, necklace, bracelet, ring, and earrings.
Each piece showcases black South Sea pearls along with pavé diamonds and 18-karat rose gold.
They launched globally at Tiffany & Co. stores and online on Jan. 28.

The launch was celebrated with an intimate event hosted by Tiffany & Co at the Hôtel Plaza Athénée in Paris on Jan. 28.
Cocktails were served, followed by a seated dinner shared by Williams and his guests who all wore Tiffany & Co. designs for the event.
The release of the “Titan Setting by Pharrell Williams” was also celebrated on Tuesday.
The diamond setting uses a "Floeting" platform to elevate the stone above the setting without the use of prongs or bezels. Instead, the stone is secured in place by a micro-groove that is laser-cut around the underside of the stone.
Artisans cut additional facets below the stone’s pavilion to maintain brilliance and ensure the metal rim cannot be seen.
No metal visible is from the top so a diamond in this setting appears to hover.
“For the next iteration of the ‘Titan’ story, I wanted to explore the concept of floating on some of these pieces,” said Williams.
“The whole collection is a continuation of pulling from the inspiration of Poseidon and the sea.”

It “reflects Pharrell’s visionary ethos in designs that uplift the unrivaled brilliance of Tiffany diamonds,” the company said.
The new setting was used for diamond pendants, earrings, and a ring, all featuring the ‘Titan’ collection’s spear-shaped motif.
It became available exclusively at Tiffany & Co.’s New York City flagship, The Landmark, on Jan. 28. It will be released globally in March.
The Latest

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.


Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Participants who attend any three Rings of Strength events will be awarded a special medal.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.