CollectionsJan 28, 2025
Bliss Lau Celebrates the Intricate Mosaic of Identity in New CollectionCollectionsJan 30, 2025
Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection
Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
The Tahitian pearl necklace from the “Tiffany Titan by Pharrell Williams” collection features black South Sea pearls, pavé diamonds, and 18-karat rose gold rondelles and clasp ($60,000).
New York—Tiffany & Co. has released new designs as the next phase of its collaborative collection “Tiffany Titan by Pharrell Williams.”
The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection.
Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif.
“It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.
“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”
The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised.
It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.
However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link.
The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection.
Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif.
“It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.
“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”
The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised.
It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.
However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link.
A pair of 18-karat rose gold earrings featuring black South Sea pearls and pavé diamonds ($16,000)
A Tahitian pearl pendant showcasing a black South Sea pearl sitting below an 18-karat rose gold link with pavé diamonds ($9,500)
Williams’ trident motif is seen in 18-karat rose gold with pavé diamonds at the clasp of this Tahitian pearl bracelet ($30,000).
The Tahitian pearl ring centers around one black South Sea pearl with accents of reverse-set pavé diamonds ($9,500).
The new Tiffany Titan by Pharrell Williams designs include a pendant, necklace, bracelet, ring, and earrings.
Each piece showcases black South Sea pearls along with pavé diamonds and 18-karat rose gold.
They launched globally at Tiffany & Co. stores and online on Jan. 28.
From left to right, Dwyane Wade, Gabrielle Union, and Pharrell Williams celebrating the launch of the collection expansion while all wearing pieces by Tiffany & Co. (Image credit: BFA/Pierrick Rocher)
The launch was celebrated with an intimate event hosted by Tiffany & Co at the Hôtel Plaza Athénée in Paris on Jan. 28.
Cocktails were served, followed by a seated dinner shared by Williams and his guests who all wore Tiffany & Co. designs for the event.
The release of the “Titan Setting by Pharrell Williams” was also celebrated on Tuesday.
The diamond setting uses a "Floeting" platform to elevate the stone above the setting without the use of prongs or bezels. Instead, the stone is secured in place by a micro-groove that is laser-cut around the underside of the stone.
Artisans cut additional facets below the stone’s pavilion to maintain brilliance and ensure the metal rim cannot be seen.
No metal visible is from the top so a diamond in this setting appears to hover.
“For the next iteration of the ‘Titan’ story, I wanted to explore the concept of floating on some of these pieces,” said Williams.
“The whole collection is a continuation of pulling from the inspiration of Poseidon and the sea.”
A pair of diamond earrings utilizing the “Titan Setting by Pharrell Williams”
It “reflects Pharrell’s visionary ethos in designs that uplift the unrivaled brilliance of Tiffany diamonds,” the company said.
The new setting was used for diamond pendants, earrings, and a ring, all featuring the ‘Titan’ collection’s spear-shaped motif.
It became available exclusively at Tiffany & Co.’s New York City flagship, The Landmark, on Jan. 28. It will be released globally in March.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsJan 30, 2025
WJA Chapter Leaders Resign as Fallout From DEI Remarks SnowballsThe boards of at least five chapters have resigned in response to controversial statements the WJA national board president made last month.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
Events & AwardsJan 30, 2025
Registration Open for Converge 2025The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
MajorsJan 30, 2025
24 Karat Club of New York Elects 5 New MembersJewelers of America’s Annie Doresca and AGTA CEO John W. Ford Sr. are among the new members.
Weekly QuizJan 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
SourcingJan 28, 2025
Botswana’s First Olympic Gold Medalist Is Now a De Beers Ambassador Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York CityThe showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Recorded WebinarsJan 28, 2025
Watch: Fine Jewelry Market Predictions for 2025 “My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
Events & AwardsJan 28, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
MajorsJan 27, 2025
Le Vian Corp. Chairman Larry LeVian, a Man of Faith and Family, Dies at 73 LeVian is remembered for his leadership in the jewelry industry and for being a selfless and compassionate person.
CrimeJan 27, 2025
New Jersey Jeweler Sentenced to 2 1/2 Years for Evading CustomsMonishkumar Kirankumar Doshi Shah pleaded guilty to evading customs on more than $13.5 million of jewelry imported into the U.S.
SourcingJan 27, 2025
Dev Shetty To Head New Auction House for Rare Colored GemsJemora Gemhouse’s inaugural auction, slated for March, will take place in Dubai and feature polished sapphires.
CollectionsJan 27, 2025
Rachel Quinn Embodies Feelings of Falling in Love in New CollectionQuinn partnered with Gemfields to create “Crazy Love,” which features Zambian emeralds and Mozambican rubies across 10 pieces.
MajorsJan 27, 2025
Arch Crown’s 2025 ‘Tag & Label’ Catalog Is Out Now The catalog is 48 pages and features more than 100 styles.
CollectionsJan 24, 2025
Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year NecklaceThe one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.
SourcingJan 24, 2025
Ethical Gem Fair Heads Back to Tucson The gemstone show is slated to take place at the Scottish Rite Cathedral.
Policies & IssuesJan 24, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
CrimeJan 23, 2025
4 Men Arrested After Allegedly Plotting to Kidnap JewelerThe suspects are accused of planning to kidnap a Miami jeweler and rob him of his cryptocurrency.
CrimeJan 23, 2025
Security Guard Killed in Armed Robbery at Namibian Diamond Co. Francis “Gosh” Eiseb, 58, was a senior protection officer for Namib Desert Diamonds, also known as Namdia, in Windhoek, Namibia.
SourcingJan 23, 2025
RapNet, AGTA Partner to Launch Gemstone Trading NetworkThe online diamond and jewelry marketplace has expanded, introducing a new platform dedicated to colored gemstone trading.
Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25The second annual learning forum for retailers is slated for March 13 at City Winery in Pier 57 in New York City.
