CollectionsJan 28, 2025
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Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection
Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
The Tahitian pearl necklace from the “Tiffany Titan by Pharrell Williams” collection features black South Sea pearls, pavé diamonds, and 18-karat rose gold rondelles and clasp ($60,000).
New York—Tiffany & Co. has released new designs as the next phase of its collaborative collection “Tiffany Titan by Pharrell Williams.”
The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection.
Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif.
“It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.
“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”
The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised.
It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.
However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link.
The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection.
Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif.
“It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.
“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”
The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised.
It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.
However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link.
A pair of 18-karat rose gold earrings featuring black South Sea pearls and pavé diamonds ($16,000)
A Tahitian pearl pendant showcasing a black South Sea pearl sitting below an 18-karat rose gold link with pavé diamonds ($9,500)
Williams’ trident motif is seen in 18-karat rose gold with pavé diamonds at the clasp of this Tahitian pearl bracelet ($30,000).
The Tahitian pearl ring centers around one black South Sea pearl with accents of reverse-set pavé diamonds ($9,500).
The new Tiffany Titan by Pharrell Williams designs include a pendant, necklace, bracelet, ring, and earrings.
Each piece showcases black South Sea pearls along with pavé diamonds and 18-karat rose gold.
They launched globally at Tiffany & Co. stores and online on Jan. 28.
From left to right, Dwyane Wade, Gabrielle Union, and Pharrell Williams celebrating the launch of the collection expansion while all wearing pieces by Tiffany & Co. (Image credit: BFA/Pierrick Rocher)
The launch was celebrated with an intimate event hosted by Tiffany & Co at the Hôtel Plaza Athénée in Paris on Jan. 28.
Cocktails were served, followed by a seated dinner shared by Williams and his guests who all wore Tiffany & Co. designs for the event.
The release of the “Titan Setting by Pharrell Williams” was also celebrated on Tuesday.
The diamond setting uses a "Floeting" platform to elevate the stone above the setting without the use of prongs or bezels. Instead, the stone is secured in place by a micro-groove that is laser-cut around the underside of the stone.
Artisans cut additional facets below the stone’s pavilion to maintain brilliance and ensure the metal rim cannot be seen.
No metal visible is from the top so a diamond in this setting appears to hover.
“For the next iteration of the ‘Titan’ story, I wanted to explore the concept of floating on some of these pieces,” said Williams.
“The whole collection is a continuation of pulling from the inspiration of Poseidon and the sea.”
A pair of diamond earrings utilizing the “Titan Setting by Pharrell Williams”
It “reflects Pharrell’s visionary ethos in designs that uplift the unrivaled brilliance of Tiffany diamonds,” the company said.
The new setting was used for diamond pendants, earrings, and a ring, all featuring the ‘Titan’ collection’s spear-shaped motif.
It became available exclusively at Tiffany & Co.’s New York City flagship, The Landmark, on Jan. 28. It will be released globally in March.
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