Collections

Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection

CollectionsJan 30, 2025

Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection

Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.

Pharrell Williams and Tiffany Titan by Pharrell Williams Tahitian Pearl Necklace
The Tahitian pearl necklace from the “Tiffany Titan by Pharrell Williams” collection features black South Sea pearls, pavé diamonds, and 18-karat rose gold rondelles and clasp ($60,000).
New York—Tiffany & Co. has released new designs as the next phase of its collaborative collection “Tiffany Titan by Pharrell Williams.”

The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection. 

Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif. 

 “It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.

“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”

The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised. 

It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.  

However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link. 


The new Tiffany Titan by Pharrell Williams designs include a pendant, necklace, bracelet, ring, and earrings.

Each piece showcases black South Sea pearls along with pavé diamonds and 18-karat rose gold.

They launched globally at Tiffany & Co. stores and online on Jan. 28.

Dwyane Wade, Gabrielle Union, Pharell Williams
From left to right, Dwyane Wade, Gabrielle Union, and Pharrell Williams celebrating the launch of the collection expansion while all wearing pieces by Tiffany & Co. (Image credit: BFA/Pierrick Rocher)


The launch was celebrated with an intimate event hosted by Tiffany & Co at the Hôtel Plaza Athénée in Paris on Jan. 28. 

Cocktails were served, followed by a seated dinner shared by Williams and his guests who all wore Tiffany & Co. designs for the event. 

 Related stories will be right here … 

The release of the “Titan Setting by Pharrell Williams” was also celebrated on Tuesday.

The diamond setting uses a "Floeting" platform to elevate the stone above the setting without the use of prongs or bezels. Instead, the stone is secured in place by a micro-groove that is laser-cut around the underside of the stone.

Artisans cut additional facets below the stone’s pavilion to maintain brilliance and ensure the metal rim cannot be seen.

No metal visible is from the top so a diamond in this setting appears to hover.

“For the next iteration of the ‘Titan’ story, I wanted to explore the concept of floating on some of these pieces,” said Williams.

“The whole collection is a continuation of pulling from the inspiration of Poseidon and the sea.”

Titan Setting by Pharrell Williams Earrings
A pair of diamond earrings utilizing the “Titan Setting by Pharrell Williams”


It “reflects Pharrell’s visionary ethos in designs that uplift the unrivaled brilliance of Tiffany diamonds,” the company said. 

The new setting was used for diamond pendants, earrings, and a ring, all featuring the ‘Titan’ collection’s spear-shaped motif.

It became available exclusively at Tiffany & Co.’s New York City flagship, The Landmark, on Jan. 28. It will be released globally in March. 

The Latest

Claire’s storefront
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy Again

The jewelry and accessories retailer said its stores will remain open during the proceedings.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities Manager

Xavier Dibbrell brings more than a decade of experience to the role.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Zadok Rolex Austin
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in Austin

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Crowd of people in a shopping mall
SurveysJul 30, 2025
Consumer Confidence Ticks Up in July

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

Making a Killing in Diamonds by Rob Bates
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Tacori bezel-set diamond bands
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LA

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

Mighty Fierce Audacious Necklace, Sandy Rubin Aziza Necklace, Koulianos Designs Illuminations Shield Pendant
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New Designers

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

Auctim emerald auction
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough Emeralds

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy