Collections

Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection

CollectionsJan 30, 2025

Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. Collection

Five new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.

Pharrell Williams and Tiffany Titan by Pharrell Williams Tahitian Pearl Necklace
The Tahitian pearl necklace from the “Tiffany Titan by Pharrell Williams” collection features black South Sea pearls, pavé diamonds, and 18-karat rose gold rondelles and clasp ($60,000).
New York—Tiffany & Co. has released new designs as the next phase of its collaborative collection “Tiffany Titan by Pharrell Williams.”

The five new designs are a continuation of the second chapter, which was released in 2024, introducing freshwater pearls to the collection. 

Now, Williams’ pieces take on a darker, edgy look with Tahitian cultured pearls, while continuing to showcase his trident motif. 

 “It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it,” said Williams.

“I am fortunate that Tiffany & Co. has given me the tools, the opportunity, and [its] trust to continue to build on a classic and make it something new.”

The collection’s signature trident motif was inspired by Poseidon’s trident as a nod to Atlantis, the community in Virginia Beach, Virginia, where Williams was raised. 

It is incorporated through sharp, spear-like spikes of 18-karat rose gold and reverse-set diamonds throughout each piece.  

However, the design juxtaposes itself as the spear-like motif sits within a curved and soft-shaped link. 


The new Tiffany Titan by Pharrell Williams designs include a pendant, necklace, bracelet, ring, and earrings.

Each piece showcases black South Sea pearls along with pavé diamonds and 18-karat rose gold.

They launched globally at Tiffany & Co. stores and online on Jan. 28.

Dwyane Wade, Gabrielle Union, Pharell Williams
From left to right, Dwyane Wade, Gabrielle Union, and Pharrell Williams celebrating the launch of the collection expansion while all wearing pieces by Tiffany & Co. (Image credit: BFA/Pierrick Rocher)


The launch was celebrated with an intimate event hosted by Tiffany & Co at the Hôtel Plaza Athénée in Paris on Jan. 28. 

Cocktails were served, followed by a seated dinner shared by Williams and his guests who all wore Tiffany & Co. designs for the event. 

 Related stories will be right here … 

The release of the “Titan Setting by Pharrell Williams” was also celebrated on Tuesday.

The diamond setting uses a "Floeting" platform to elevate the stone above the setting without the use of prongs or bezels. Instead, the stone is secured in place by a micro-groove that is laser-cut around the underside of the stone.

Artisans cut additional facets below the stone’s pavilion to maintain brilliance and ensure the metal rim cannot be seen.

No metal visible is from the top so a diamond in this setting appears to hover.

“For the next iteration of the ‘Titan’ story, I wanted to explore the concept of floating on some of these pieces,” said Williams.

“The whole collection is a continuation of pulling from the inspiration of Poseidon and the sea.”

Titan Setting by Pharrell Williams Earrings
A pair of diamond earrings utilizing the “Titan Setting by Pharrell Williams”


It “reflects Pharrell’s visionary ethos in designs that uplift the unrivaled brilliance of Tiffany diamonds,” the company said. 

The new setting was used for diamond pendants, earrings, and a ring, all featuring the ‘Titan’ collection’s spear-shaped motif.

It became available exclusively at Tiffany & Co.’s New York City flagship, The Landmark, on Jan. 28. It will be released globally in March. 

The Latest

Schwanke-Kasten Jewelers, Tom Dixon
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom Dixon

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher of Shimmer LLC
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

Cooper Flagg family at Day’s Jewelers
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper Flagg

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (2) (1).jpg
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Pragnell Kitulo Garnet collection
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

Weekly QuizOct 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Alisa Bunger Frederick Goldman
MajorsOct 10, 2025
Frederick Goldman Names New VP of Sales

Jewelry industry veteran Alisa Bunger has taken on the role.

Feriel Zerouki, De Beers Chief Trade and Industry Officer
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

ja_fall_2024_by_headshot_stories_6824.jpg
Brought to you by
JA New York Fall Is Right Around the Corner

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Fabergé Imperial Winter Egg
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

Kessler watch battery recycling program
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

Katkim Men’s Collection Shadow Pendant Necklace and Anerise Signet Band
CollectionsOct 09, 2025
Katkim Launches First Men’s Collection

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

Gemfields Rough Rubies
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11M

The rough on offer was recovered from a newer area at the Montepuez mine.

“Storied Diamond Desert Sands of Eternity” engagement ring and wedding band
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Emily P. Wheeler Ombré Collection Campaign
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ Collection

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

MRK x MFA Tsuba Charm Necklace Collection Campaign
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New Charms

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

Stock image of a gavel and law books
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s Murder

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

Zoë Kravitz Wearing Jessica McCormack Tempest Sapphire Pendant and Tempest Diamond Necklace
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ Collection

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Lightning Ridge Rural Fire Brigade
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ Fundraiser

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller 2025 S.E.R.V.E. Star Awards winners
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

All four models of Citizen’s new Rainell watch
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for Rain

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

Mercedes Gleitze Rolex Oyster 1926
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari GIA India
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing Director

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

DCWC 2025 Board of Directors
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West Coast

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Selena Gomez and Benny Blanco Wedding, Jacob & Co. Watch
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White Metals

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

HRD Antwerp CEO Paul De Wachter
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEO

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift Kallati sapphire ring
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire Ring

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Boucheron Quatre Sand Collection
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed Sand

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy