Collections

Bliss Lau Celebrates the Intricate Mosaic of Identity in New Collection

CollectionsJan 28, 2025

Bliss Lau Celebrates the Intricate Mosaic of Identity in New Collection

The versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.

Bliss Lau As We Are Collection Campaign
Many pieces throughout Lau’s “As We Are” collection are interchangeable for customization. Seen here are the “Nuance” chain huggie hoops ($2,320) styled with the black jade “Vantage” curios ($2,195).
New York—Bliss Lau, founder and designer of her eponymous brand, has launched her “As We Are” collection.

It is named after the Anaïs Nin quote, “We don’t see things as they are, we see them as we are,” which to Lau meant, “how we approach the world is shaped by our own experiences, emotions, and feelings.”

Lau added, “At the same time, we’re also constantly being perceived by others. So, there’s this duality and tension between our perceptions of ourselves and how others see us, and it’s easy to get stuck there.”

Inspired by this revelation, Lau opted to work with materials she says invite the wearer to embrace the rich complexity of their identity.

The collection features black and lavender Mayan jade from Guatemala, alongside Brazilian emerald, Tasmanian spinel, natural and lab-grown diamonds, 18-karat yellow gold, and platinum.

Jade, a gemstone said to have healing properties and association with ancient wisdom, is a reminder that journeys aren’t linear, explained Lau, but rather an interplay of past, present, and future.

To Lau, jade is a gemstone that is intended to take a full lifecycle with us, and in Mayan culture it represents eternity.

“As part of Chinese culture, I wore jade bracelets as an infant, now as an adult, I wear my black jade ‘Vantage’ curio/pendulum daily,” said Lau.


Just as she did in her past collections, Lau started As We Are with a question.

This time, she looked to her love of modern dance when considering how to create movement in a collection of jewelry.

Throughout this collection, there are 14 pieces, but they can be interchanged to create about 27 different looks.

Lau started developing the idea of interlocking designs to create movement with her “Kaleidoscope” ring.

The piece has been foundational to her design style, with one ring comprised of four moveable parts that the wearer can change each day, multiplying their jewelry wardrobe.

For the As We Are collection, she took this idea and translated it to pieces that can move around the body.

There are jade curios and pendants that can elevate a pair of hoops or be added onto a necklace.

“For me, it’s all about movement and play. I’ll wear the ‘Nuance’ earrings with one black jade ‘Brevity’ curio hanging from it—I love asymmetry in my style,” said Lau.

“Since I always wear my ‘Halo’ necklace, I can easily move the ‘Brevity’ curio from the earrings to the necklace, if I feel I want to bring focus or energy to my neck.”

 Related stories will be right here … 

The full As We Are collection launched on Jan. 22.

It retails for $1,500 to $6,450, with pieces sold separately and as styled sets.

The complete collection is available in store and on Bliss Lau’s website, with a selection also available on the Marissa Collections website and at Shop No. 3 online and in store.

The Latest

Claire’s storefront
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy Again

The jewelry and accessories retailer said its stores will remain open during the proceedings.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities Manager

Xavier Dibbrell brings more than a decade of experience to the role.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Zadok Rolex Austin
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in Austin

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Crowd of people in a shopping mall
SurveysJul 30, 2025
Consumer Confidence Ticks Up in July

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

Making a Killing in Diamonds by Rob Bates
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Tacori bezel-set diamond bands
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LA

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

Mighty Fierce Audacious Necklace, Sandy Rubin Aziza Necklace, Koulianos Designs Illuminations Shield Pendant
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New Designers

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

Auctim emerald auction
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough Emeralds

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy