CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonCollectionsJan 22, 2025
Foundrae’s New Collection Channels the Power of Now
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Foundrae launched its “Reach for Life” collection on Tuesday; it’s a celebration of the new year, a time for self-reflection and growth.
New York—Foundrae has released a new collection inspired by the fresh start of a new year.
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Vivacity Lattice” necklace features the “Vivacity” oversized medallion ($14,350) in 18-karat yellow and white gold with 1.33 carats of diamonds on a “Lattice” chain ($12,500).
The large “Heart” medallion, seen at the center of the necklace, is one of Foundrae’s new engravable pieces available to customize ($8,100).
The “Vivacity Cluster” necklace ($2,450), seen at the bottom, features a feather pendant while the “Dream Cluster” necklace ($2,750) features an arrow pendant.
This necklace features the medium pavé “Dream” medallion ($4,900) and diamond-encrusted oversized “Heart” medallion ($8,000).
Beth Hutchens, co-founder and creative director of Foundrae, said the Reach for Life collection is an invitation to look and listen in new ways in order to feel in new ways.
“A bird cannot fly with a single feather, but each one together, collectively, gives flight. It’s possible to navigate the world in a less inhibited way. Life is a collection of moments, one decision at a time. With each experience a new feather grows,” said Hutchens.
She also elaborated on the arrow motif, explaining, “this arrow is a call to action: setting the sites, the dream-to-see beyond constraints, to look beyond the wall, beyond the wide space that separates you from the target. Launch.”
This collection adds to Foundrae’s “Vivacity” and “Dream” tenets, two of the 10 principles or beliefs the brand often incorporates into its creations.
These tenets represent how life is beautiful, how every moment is a gift, and how we can actualize our dreams.
The Reach for Life collection retails for $1,250 to $18,000.
It includes pendants, chunky chains, medallions, diamond heartbeat charms, tenet earrings, and tenet mini clusters.
The pieces are set in 18-karat yellow and/or white gold, with select styles available with diamond pavé and the option to customize with a personal engraving.
The collection launched on Tuesday online and in Foundrae stores.
More on Collections
The Latest
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
