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Foundrae’s New Collection Channels the Power of Now
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Foundrae launched its “Reach for Life” collection on Tuesday; it’s a celebration of the new year, a time for self-reflection and growth.
New York—Foundrae has released a new collection inspired by the fresh start of a new year.
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Vivacity Lattice” necklace features the “Vivacity” oversized medallion ($14,350) in 18-karat yellow and white gold with 1.33 carats of diamonds on a “Lattice” chain ($12,500).
The large “Heart” medallion, seen at the center of the necklace, is one of Foundrae’s new engravable pieces available to customize ($8,100).
The “Vivacity Cluster” necklace ($2,450), seen at the bottom, features a feather pendant while the “Dream Cluster” necklace ($2,750) features an arrow pendant.
This necklace features the medium pavé “Dream” medallion ($4,900) and diamond-encrusted oversized “Heart” medallion ($8,000).
Beth Hutchens, co-founder and creative director of Foundrae, said the Reach for Life collection is an invitation to look and listen in new ways in order to feel in new ways.
“A bird cannot fly with a single feather, but each one together, collectively, gives flight. It’s possible to navigate the world in a less inhibited way. Life is a collection of moments, one decision at a time. With each experience a new feather grows,” said Hutchens.
She also elaborated on the arrow motif, explaining, “this arrow is a call to action: setting the sites, the dream-to-see beyond constraints, to look beyond the wall, beyond the wide space that separates you from the target. Launch.”
This collection adds to Foundrae’s “Vivacity” and “Dream” tenets, two of the 10 principles or beliefs the brand often incorporates into its creations.
These tenets represent how life is beautiful, how every moment is a gift, and how we can actualize our dreams.
The Reach for Life collection retails for $1,250 to $18,000.
It includes pendants, chunky chains, medallions, diamond heartbeat charms, tenet earrings, and tenet mini clusters.
The pieces are set in 18-karat yellow and/or white gold, with select styles available with diamond pavé and the option to customize with a personal engraving.
The collection launched on Tuesday online and in Foundrae stores.
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