CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonCollectionsJan 22, 2025
Foundrae’s New Collection Channels the Power of Now
The “Reach for Life” collection uses feather and arrow motifs to invite growth and inner curiosity.
Foundrae launched its “Reach for Life” collection on Tuesday; it’s a celebration of the new year, a time for self-reflection and growth.
New York—Foundrae has released a new collection inspired by the fresh start of a new year.
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Reach for Life” collection celebrates the new year because it sparks a time for self-reflection, growth, and resolutions.
Themes of growth and inner curiosity are represented through feather and arrow motifs across 44 new styles.
The feather symbolizes life as a collection of moments, explained Foundrae, while the arrow is a call to action to look beyond oneself.
Together, the motifs embody the saying, “If not now, when?”
The “Vivacity Lattice” necklace features the “Vivacity” oversized medallion ($14,350) in 18-karat yellow and white gold with 1.33 carats of diamonds on a “Lattice” chain ($12,500).
The large “Heart” medallion, seen at the center of the necklace, is one of Foundrae’s new engravable pieces available to customize ($8,100).
The “Vivacity Cluster” necklace ($2,450), seen at the bottom, features a feather pendant while the “Dream Cluster” necklace ($2,750) features an arrow pendant.
This necklace features the medium pavé “Dream” medallion ($4,900) and diamond-encrusted oversized “Heart” medallion ($8,000).
Beth Hutchens, co-founder and creative director of Foundrae, said the Reach for Life collection is an invitation to look and listen in new ways in order to feel in new ways.
“A bird cannot fly with a single feather, but each one together, collectively, gives flight. It’s possible to navigate the world in a less inhibited way. Life is a collection of moments, one decision at a time. With each experience a new feather grows,” said Hutchens.
She also elaborated on the arrow motif, explaining, “this arrow is a call to action: setting the sites, the dream-to-see beyond constraints, to look beyond the wall, beyond the wide space that separates you from the target. Launch.”
This collection adds to Foundrae’s “Vivacity” and “Dream” tenets, two of the 10 principles or beliefs the brand often incorporates into its creations.
These tenets represent how life is beautiful, how every moment is a gift, and how we can actualize our dreams.
The Reach for Life collection retails for $1,250 to $18,000.
It includes pendants, chunky chains, medallions, diamond heartbeat charms, tenet earrings, and tenet mini clusters.
The pieces are set in 18-karat yellow and/or white gold, with select styles available with diamond pavé and the option to customize with a personal engraving.
The collection launched on Tuesday online and in Foundrae stores.
More on Collections
The Latest
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
