Collections

Bliss Lau Celebrates the Intricate Mosaic of Identity in New Collection

CollectionsJan 28, 2025

Bliss Lau Celebrates the Intricate Mosaic of Identity in New Collection

The versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.

Bliss Lau As We Are Collection Campaign
Many pieces throughout Lau’s “As We Are” collection are interchangeable for customization. Seen here are the “Nuance” chain huggie hoops ($2,320) styled with the black jade “Vantage” curios ($2,195).
New York—Bliss Lau, founder and designer of her eponymous brand, has launched her “As We Are” collection.

It is named after the Anaïs Nin quote, “We don’t see things as they are, we see them as we are,” which to Lau meant, “how we approach the world is shaped by our own experiences, emotions, and feelings.”

Lau added, “At the same time, we’re also constantly being perceived by others. So, there’s this duality and tension between our perceptions of ourselves and how others see us, and it’s easy to get stuck there.”

Inspired by this revelation, Lau opted to work with materials she says invite the wearer to embrace the rich complexity of their identity.

The collection features black and lavender Mayan jade from Guatemala, alongside Brazilian emerald, Tasmanian spinel, natural and lab-grown diamonds, 18-karat yellow gold, and platinum.

Jade, a gemstone said to have healing properties and association with ancient wisdom, is a reminder that journeys aren’t linear, explained Lau, but rather an interplay of past, present, and future.

To Lau, jade is a gemstone that is intended to take a full lifecycle with us, and in Mayan culture it represents eternity.

“As part of Chinese culture, I wore jade bracelets as an infant, now as an adult, I wear my black jade ‘Vantage’ curio/pendulum daily,” said Lau.


Just as she did in her past collections, Lau started As We Are with a question.

This time, she looked to her love of modern dance when considering how to create movement in a collection of jewelry.

Throughout this collection, there are 14 pieces, but they can be interchanged to create about 27 different looks.

Lau started developing the idea of interlocking designs to create movement with her “Kaleidoscope” ring.

The piece has been foundational to her design style, with one ring comprised of four moveable parts that the wearer can change each day, multiplying their jewelry wardrobe.

For the As We Are collection, she took this idea and translated it to pieces that can move around the body.

There are jade curios and pendants that can elevate a pair of hoops or be added onto a necklace.

“For me, it’s all about movement and play. I’ll wear the ‘Nuance’ earrings with one black jade ‘Brevity’ curio hanging from it—I love asymmetry in my style,” said Lau.

“Since I always wear my ‘Halo’ necklace, I can easily move the ‘Brevity’ curio from the earrings to the necklace, if I feel I want to bring focus or energy to my neck.”

 Related stories will be right here … 

The full As We Are collection launched on Jan. 22.

It retails for $1,500 to $6,450, with pieces sold separately and as styled sets.

The complete collection is available in store and on Bliss Lau’s website, with a selection also available on the Marissa Collections website and at Shop No. 3 online and in store.

The Latest

Adler’s Jewelry storefronts New Orleans
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to Close

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Green Lake Jewelry Works Seattle interior
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle Studio

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

Leon V. Der Calousdian
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Father-son jewelers Faustino Alamo Dominguez and Luis Angel Alamo
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

Weekly QuizNov 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mellon Blue Diamond Christies
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade Ago

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze Companion Oyster
WatchesNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’s

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Gemological Institute of America logo
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co. Love Is a Gift Campaign and David Yurman The Joy of Extraordinary Memories campaign
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

Hand holding holiday shopping bags
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This Year

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

The Rainbow Collection Christies
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’s

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Foundrae Palm Beach Location Exterior and Founder Beth Hutchens
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

Watches of Switzerland Mall of America store
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%

The retailer also shared an update on the impact of tariffs on watch customers.

AGTA Spectrum winners
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

G. St x Jewel Boxing Raffle for City Harvest Graphic
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food Rescue

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell
IndependentsNov 06, 2025
Cornell’s Jewelers Names New President

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Trucks at Orapa diamond mine
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller Inc.’s Danny Clark, Matt Stuller, and Belit Myers
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt Stuller

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy