The Instore Show Returns To Chicago Area
The trade show, in its third year, will take place in late September at the Donald E. Stephens Convention Center in Rosemont, Illinois.

Open to jewelry store owners, buyers, managers, designers, suppliers, and other industry professionals, the event bills itself as the Midwest’s only fine jewelry trade show and a must-attend buying event.
The trade show is presented by Instore magazine in partnership with the Chicago Responsible Jewelry Conference and the National Association of Jewelry Appraisers.
Attendees will have opportunities at the show to connect with vendors and service providers, as well as discover the latest industry trends, said organizers.
“We are excited to be presenting the third annual Instore Show to the Midwest jewelry market next fall,” said Matthijs Braakman, CEO for SmartWork Media.
Braakman said an audience survey indicating preferences for an event that followed the summer vacation and back-to-school seasons is what led to this year’s show being scheduled in late September.
While a trade show pass includes access to education sessions during show days, this year’s attendees are also invited to a complimentary pre-show conference on Saturday, Sept. 27, to kick off the show with a full day of education sessions for retailers.
There will be a welcome reception on Saturday afternoon, and on Sunday afternoon, a happy hour on the show floor.
Throughout the show, attendees will have two days of networking and buying opportunities, as well as space for engagement off the show floor.
Educational content will also be available daily through expert- and influencer-led presentations and interactive panel discussions designed to provide new ideas, actionable takeaways, and other tools for team empowerment.
Registration for the 2025 show will open later this fall.
Program updates will be provided to those who subscribe to the Instore Insider list here.
For media inquiries or more information about The Instore Show 2025, visit the website or direct questions to info@theinstoreshow.com.
For information about exhibiting and sponsorship opportunities for the 2025 show, direct questions to exhibit@theinstoreshow.com.
The Latest

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Experience gemstones with greater precision and comfort than ever before.

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.


“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Submit your pieces for a chance to win in this year's competition.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

The association will mark the milestone at its convention next month.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

























