The Instore Show Returns To Chicago Area
The trade show, in its third year, will take place in late September at the Donald E. Stephens Convention Center in Rosemont, Illinois.

Open to jewelry store owners, buyers, managers, designers, suppliers, and other industry professionals, the event bills itself as the Midwest’s only fine jewelry trade show and a must-attend buying event.
The trade show is presented by Instore magazine in partnership with the Chicago Responsible Jewelry Conference and the National Association of Jewelry Appraisers.
Attendees will have opportunities at the show to connect with vendors and service providers, as well as discover the latest industry trends, said organizers.
“We are excited to be presenting the third annual Instore Show to the Midwest jewelry market next fall,” said Matthijs Braakman, CEO for SmartWork Media.
Braakman said an audience survey indicating preferences for an event that followed the summer vacation and back-to-school seasons is what led to this year’s show being scheduled in late September.
While a trade show pass includes access to education sessions during show days, this year’s attendees are also invited to a complimentary pre-show conference on Saturday, Sept. 27, to kick off the show with a full day of education sessions for retailers.
There will be a welcome reception on Saturday afternoon, and on Sunday afternoon, a happy hour on the show floor.
Throughout the show, attendees will have two days of networking and buying opportunities, as well as space for engagement off the show floor.
Educational content will also be available daily through expert- and influencer-led presentations and interactive panel discussions designed to provide new ideas, actionable takeaways, and other tools for team empowerment.
Registration for the 2025 show will open later this fall.
Program updates will be provided to those who subscribe to the Instore Insider list here.
For media inquiries or more information about The Instore Show 2025, visit the website or direct questions to info@theinstoreshow.com.
For information about exhibiting and sponsorship opportunities for the 2025 show, direct questions to exhibit@theinstoreshow.com.
The Latest

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by Jewelers Mutual


The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.























