The Instore Show Returns To Chicago Area
The trade show, in its third year, will take place in late September at the Donald E. Stephens Convention Center in Rosemont, Illinois.

Open to jewelry store owners, buyers, managers, designers, suppliers, and other industry professionals, the event bills itself as the Midwest’s only fine jewelry trade show and a must-attend buying event.
The trade show is presented by Instore magazine in partnership with the Chicago Responsible Jewelry Conference and the National Association of Jewelry Appraisers.
Attendees will have opportunities at the show to connect with vendors and service providers, as well as discover the latest industry trends, said organizers.
“We are excited to be presenting the third annual Instore Show to the Midwest jewelry market next fall,” said Matthijs Braakman, CEO for SmartWork Media.
Braakman said an audience survey indicating preferences for an event that followed the summer vacation and back-to-school seasons is what led to this year’s show being scheduled in late September.
While a trade show pass includes access to education sessions during show days, this year’s attendees are also invited to a complimentary pre-show conference on Saturday, Sept. 27, to kick off the show with a full day of education sessions for retailers.
There will be a welcome reception on Saturday afternoon, and on Sunday afternoon, a happy hour on the show floor.
Throughout the show, attendees will have two days of networking and buying opportunities, as well as space for engagement off the show floor.
Educational content will also be available daily through expert- and influencer-led presentations and interactive panel discussions designed to provide new ideas, actionable takeaways, and other tools for team empowerment.
Registration for the 2025 show will open later this fall.
Program updates will be provided to those who subscribe to the Instore Insider list here.
For media inquiries or more information about The Instore Show 2025, visit the website or direct questions to info@theinstoreshow.com.
For information about exhibiting and sponsorship opportunities for the 2025 show, direct questions to exhibit@theinstoreshow.com.
The Latest

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.


The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.






















