AJA’s Design Competition Now Accepting Entries
The Armenian Jewellers Association is hosting its design competition for the second year, with winners showcasing at GemGenève in May 2025.

AJA’s judging committee will select five winners who will be given the opportunity to showcase their winning piece in the Armenian Designers booth, which is sponsored by AJA, at GemGenève on May 18 – 11 in 2025.
The winners will also have their work highlighted in AJA’s publications and social media, along with exhibiting at the trade show in Geneva.
Interested jewelers and designers must be of Armenian heritage to enter the competition, submitting either a production-ready sketch or a finished piece of jewelry.
The sketches can be hand-drawn or rendered by any traditional drawing media or CAD.
If submitting a finished piece, it must be crafted from precious metals like gold, silver, or platinum, with or without gemstones.
A judging panel made up of independent experts in the industry will choose the competition’s five winners according to three criteria.
There is creativity and innovative design, where the judges will evaluate each piece’s market appeal, design relevance, and manufacturing practicality.
Then they will assess the technical ability of the piece, where they look at the quality of workmanship and materials, and lastly is presentation, where the judges determine if the piece has good branding and inspiration.
The deadline to enter the 2024 Armenian Jewelry Design Competition is Nov. 17.
Judging will take place from Nov. 20 to Dec. 10, with the organization announcing its winners on Jan. 15.
Applicants can submit up to five designs. They must be in separate entry forms submitted online.
To learn more about the Armenian Jewellers Association and its design competition, email contact@aja.internatinal or visit its LinkedIn page.
The Latest

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.


From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.




























