Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
Roland Brinker, Founder of Brinker’s Jewelers, Dies at 84
He is remembered as a family man with a love for the game of golf.

The Evansville native was born on Jan. 19, 1940.
His jewelry career began in 1961 when he joined Gem Craft Jewelers, where he learned about jewelry and watch repair.
In 1972, he founded Brinker’s Jewelers, which is still family-owned and operated.
His son, Dean Brinker is currently the president and CEO of Brinker’s Jewelers, while his son Dirk Brinker is the company’s vice president.
At the time, Brinker and his wife, Eula “Jeanette” Brinker, had four children under the age of 12.
To start the business, he took the cash value out of a small life insurance policy and sold the diamond from Jeanette’s engagement ring.
Using parts from his son’s highchair, he made his first jeweler’s bench.
“Roland was guided by the principles of hard work, honoring your word, treating others how you want to be treated, and treating others’ property like it was your own,” said the company in a statement about his passing.
In 1994, he became a partner and developer of Eagle Crossing Subdivision. He later became the principal owner of Eagle Valley Golf Course, which opened in 1998.
The golf course was owned and operated by the Brinker family for more than 20 years.
“He had four loves in his life: his family, Brinker’s Jewelers, Eagle Valley Golf Course, and the game of golf,” said the company.
“Roland created many long-lasting friendships throughout his life because he was honest and fair.”
The businessman was generous with his time and financial resources, said the company, donating both to McCutchanville Park, local golf courses, local golf tournaments, and youth golf teams in the Evansville community.
He is survived by his wife Jeanette; his sons, Dean, Darren, Dirk, and Darrett; and their wives and children.
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