The sunstone “Paloma” necklace (left) is one of seven pieces in Greenwich St. Jeweler’s new capsule collection with TikTok jewelry content creator Xarissa B (right).
New York—Greenwich St. Jewelers has launched a necklace capsule collection with Xarissa B., the content creator behind Jewel Boxing, a social media page focused on jewelry education, collecting, and styling.
The offering features seven gemstone pendant necklaces, each named for a summer cocktail and exclusively available through the second-generation Manhattan jewelry store.
Each necklace is handmade in the jeweler’s Tribeca workshop with SCS certified recycled gold and traceable gemstones that store owners Christina Gambale and Jennifer Gandia, along with Xarissa, sourced at the 2024 Las Vegas jewelry shows.
"We are incredibly excited to share this collaboration and become closer with the community Jewel Boxing has developed," said Gandia.
"We’ve witnessed several people come to our store from all over the country because of Xarissa’s videos, and we’re thrilled to design a new collection just for them.”
The designs for the capsule collection were born during a previous custom design appointment that Xarissa had with the store.
Seeking a bespoke pendant to showcase a gemstone, Xarissa worked with Greenwich St. Jewelers’ design team to ultimately create a prong-set frame with an open basket, allowing the stone to be viewed from all angles, which inspired the styles in the collection.
A side view (left) of the collection’s tourmaline “Martini” necklace showcasing the open basket
Gandia said the store had been collaborating with Xarissa for about 2 years and were early supporters of her platform.
“She has a unique voice, and we admire the honest information she shares with her followers. We are proud to present a collection that not only showcases the beauty of traceable gemstones, but also the artistry and passion that goes into each handmade piece," she said.
Xarissa added, "Working with Greenwich St. Jewelers always feels like a mind-meld. They are so open and warm, and appreciate the details as much as I do. Having worked with them in the past, I knew they’d be ideal partners for this collaboration. I can’t thank them enough for taking a chance on a baby content creator who was carving out a new niche.”
The store hosted a “Meet & Greet” event with the content creator yesterday evening for her followers to see the collection pre-launch and view gemstones available for special order necklaces, made in the style of the capsule collection.
“Xarissa is very close to her community, and she’s worked hard to foster these authentic relationships on social media. By bringing together jewelry lovers and educating them, she’s making fine jewelry more accessible and pulling back the curtain on what can feel like an opaque industry. We find this format of communication really exciting and want to support that kind of relationship building with the fine jewelry consumer,” said Gandia.
The pieces in the collection range from $1,800 to $4,400.
