Collections

Greenwich St. Jewelers Collabs with TikTok Jewelry Content Creator

CollectionsAug 22, 2024

Greenwich St. Jewelers Collabs with TikTok Jewelry Content Creator

The Manhattan jewelry store has partnered with Xarissa B. of Jewel Boxing on a necklace capsule collection.

Xarissa B Greenwich St Jewelers collection
The sunstone “Paloma” necklace (left) is one of seven pieces in Greenwich St. Jeweler’s new capsule collection with TikTok jewelry content creator Xarissa B (right).
New York—Greenwich St. Jewelers has launched a necklace capsule collection with Xarissa B., the content creator behind Jewel Boxing, a social media page focused on jewelry education, collecting, and styling.

The offering features seven gemstone pendant necklaces, each named for a summer cocktail and exclusively available through the second-generation Manhattan jewelry store. 

Each necklace is handmade in the jeweler’s Tribeca workshop with SCS certified recycled gold and traceable gemstones that store owners Christina Gambale and Jennifer Gandia, along with Xarissa, sourced at the 2024 Las Vegas jewelry shows.

"We are incredibly excited to share this collaboration and become closer with the community Jewel Boxing has developed," said Gandia.

"We’ve witnessed several people come to our store from all over the country because of Xarissa’s videos, and we’re thrilled to design a new collection just for them.”

The designs for the capsule collection were born during a previous custom design appointment that Xarissa had with the store.

Seeking a bespoke pendant to showcase a gemstone, Xarissa worked with Greenwich St. Jewelers’ design team to ultimately create a prong-set frame with an open basket, allowing the stone to be viewed from all angles, which inspired the styles in the collection.

Greenwich St Jewelers Martini pendant necklace
A side view (left) of the collection’s tourmaline “Martini” necklace showcasing the open basket


Gandia said the store had been collaborating with Xarissa for about 2 years and were early supporters of her platform.

“She has a unique voice, and we admire the honest information she shares with her followers. We are proud to present a collection that not only showcases the beauty of traceable gemstones, but also the artistry and passion that goes into each handmade piece," she said.

Xarissa added, "Working with Greenwich St. Jewelers always feels like a mind-meld. They are so open and warm, and appreciate the details as much as I do. Having worked with them in the past, I knew they’d be ideal partners for this collaboration. I can’t thank them enough for taking a chance on a baby content creator who was carving out a new niche.”

The store hosted a “Meet & Greet” event with the content creator yesterday evening for her followers to see the collection pre-launch and view gemstones available for special order necklaces, made in the style of the capsule collection.

“Xarissa is very close to her community, and she’s worked hard to foster these authentic relationships on social media. By bringing together jewelry lovers and educating them, she’s making fine jewelry more accessible and pulling back the curtain on what can feel like an opaque industry. We find this format of communication really exciting and want to support that kind of relationship building with the fine jewelry consumer,” said Gandia.

The pieces in the collection range from $1,800 to $4,400.

It launches today in-store and online at Greenwich St. Jewelers

The Latest

Susan Jacques
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025

The grading lab said the search for her successor is underway.

Jewelry designer and National Jeweler guest columnist Jules Kim
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and Industry

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Emily P Wheeler purple heart earrings
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief

Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Henry A. Hänni
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni Dies

A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.

Weekly QuizJan 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Woman wearing rings on both hands
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall Short

The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.

Edouard Schneider
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand Officer

Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.

ride_or_die_1872x1052.png
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign

A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Gemfields emeralds
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking Gemfields

Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.

Woman’s silhouette with smart ring on finger
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart Ring

With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.

Brandee Dallow
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical Metalsmiths

The executive brings more than two decades of industry experience to the role.

Camille Zarsky and curated necklaces
IndependentsJan 13, 2025
The Seven Pops Up in Palm Beach

The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.

Jewelers Relief Fund logo
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Elsa Jin Mozi Brooch
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ Brooch

Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.

Paul Rowley, Sandrine Conseiller, Vipul Shah, and Kirit Bhansali
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural Diamonds

The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

Counterfeit Tiffany & Co. jewelry near U.S. Customs and Border Protection logo
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. Jewels

Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.

AGTA Seminar Series
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational Lineup

The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.

Diamond Trails Reena Ahluwalia
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Virginia Jewelers at the Children’s Hospital Foundation Ball
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity Ball

Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.

Miss Piggy taking a selfie
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy Watch

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

Rings in the Promise by Effy lab-grown diamond jewelry collection
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds

“Promise by Effy” includes fashion jewelry and engagement rings.

Haltom’s Jewelers closing ad
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 Years

The Texas-based jeweler is closing all three locations.

Zendaya and Engagement Ring at 2025 Golden Globes
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern Elements

Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.

National Jeweler columnist Emmanuel Raheb
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Lindsey Scoggins Studio Gypsy Link Ring
TrendsJan 07, 2025
Amanda’s Style File: January Is for Garnet

Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.

Huan Tain and staff of Quest Fine Jewelers in Fairfax, Virginia
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner

The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.

Jewelers for Children round up program on a point of sale machine
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising Program

Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy