Policies & Issues

Single Mine Origin Gold Now Being Distributed in the US

Policies & IssuesAug 02, 2024

Single Mine Origin Gold Now Being Distributed in the US

Providence, Rhode Island-based C&J Fine Jewelry Makers will offer the traceable gold to companies in the U.S. and Canada.

L’Atelier Nawbar earrings with single mine origin gold
A pair of earrings from L’Atelier Nawbar made with Single Mine Origin (SMO) gold
Providence, R.I.—Rhode Island manufacturer C&J Fine Jewelry Makers is now the exclusive distributor of Single Mine Origin (SMO) gold in the United States and Canada.

According to U.K.-based SMO, the gold from SMO member mines is the first transparent and traceable gold that has full chain of custody and is fully audited.   

The gold offered by C&J Fine Jewelry Makers will be traceable to the Ity mine in Côte d’Ivoire, which SMO said has the longest history of any gold mine in the African country.

To receive accreditation from SMO, mines like Ity undergo a multi-level evaluation process during which the company applies environmental, social, and governance (ESG) criteria from international standards—like the World Gold Council’s Responsible Gold Mining Principles, the Initiative for Responsible Mining Assurance’s standards or the International Council on Mining and Metals’ principles—combining objective factors and subjective judgment. 

SMO is also developing its own standard, the SMO ESG benchmark, designed as a tool for comparing SMO mines with other gold mines, regionally and globally, to ensure accountability. 

The Ity mine received the Ivorian Mining Excellence Award for its ESG initiatives in both 2021 and 2023.  

All jewelry made with SMO gold comes with a QR code that shows its journey from mine to market. 

The QR code also offers details on the gold’s origin and beneficial effects it has had as it made its way to the consumer. 

“At C&J Fine Jewelry Makers, we manufacture for the most iconic houses of fine jewelry around the world, and we have seen a growing sense of intention with our clients, and their customers, to know where and how their raw materials are sourced,” said Jeffrey D’Angelo, president of C&J Fine Jewelry Makers.  

“Single Mine Origin is a needed solution to a white space in the global supply chain of gold that is traceable, responsibly sourced, and independently audited. We are excited to partner with SMO to help drive positive change within the jewelry industry.” 

SMO was founded in 2017 by Dan and Charlie Betts, brothers from Birmingham, England, in response to how little of the world’s gold was fully traceable, due to how it is mined, refined, and sold. 

The pair is the ninth generation of the family in the gold smelting and refining business, dating back to 1760 when Alexander Betts founded what is now the Betts Group.  

In 2012, Dan left the family business to concentrate on Hummingbird Resources, a gold exploration business set up with his father, Stephen Betts.  

Five years later, Hummingbird Resources established SMO together with Betts Metals. 

In 2024, Hummingbird Resources fully divested, and SMO is now solely owned by the Betts Group. 

 Related stories will be right here … 

The U.S. ranks third in terms of global demand for gold jewelry, according to SMO, yet less than 4 percent of the world’s gold supply is traceable from mine to finished product, the company said.

C&J Fine Jewelry Makers Managing Director Anthony Maietta said the company has been working exclusively with recycled gold due to the demand for it. 

In late 2023, one customer, jewelry brand Roséate, asked if C&J would make its jewelry using SMO gold.  

That was Maietta’s introduction to the company. 

After research, he decided SMO was a perfect partner for C&J for a few reasons—it’s responsibly sourced with consistent supply, it’s affordably priced, and perhaps most importantly, it can be scaled. 

“Some of the responsible sources on the small-scale artisan mines, they’re doing amazing things [but] there’s also just not a lot of it to go around,” Maietta said. 

He estimates that, on a daily basis, of the gold used for jewelry, electronics, and investment, about 30 percent comes from recycled sources and about 70 percent comes from newly mined sources. 

Of that 70 percent, 10 percent comes from small-scale artisanal mines and 90 percent comes from large-scale mines. 

Maietta added, “SMO is seeking to work with the best actors for large-scale mines. They’re working with that 90 percent.” 

While customers of C&J have the choice of recycled or SMO gold from the Ity mine now, the plan is to get even more granular. 

SMO has the ability to identify certain areas of the ESG spectrum where its member mines are performing particularly well. 

This gives jewelers the choice of using gold from a mine whose operations resonate with its brand values. 

While the C&J only has gold from the Ity mine now, its customers can request to work with a mine that, for example, is going to reach net zero emissions by the end of the year, or a mine with high female employment rates, or a mine with the highest water recycling rate of any gold mine in the world. 
 
The topic of sustainability comes up in conversations across all sectors of the industry, including the ethical sourcing of gemstones.

SMO noted that several designers it spoke with have begun seeking alternatives to gold because of the effort they put into sourcing their gemstones in a responsible manner; they want to set it in a metal that’s sourced just as responsibly.   

The same concept applies to the other hardware used to make jewelry.

To start, C&J Fine Jewelry Makers will only offer SMO gold in the form of 24-karat fine gold casting grain, so if, for example, a customer in the U.S. orders a necklace in SMO gold, the pendant would be but the chain and spring ring or lobster claw wouldn’t be.

Maietta said the next step is to onboard a chain manufacturer in the U.S. that is using SMO gold.

This lobbying of other manufacturers, and spreading awareness, is the kind of industry pressure that has worked in the European market, SMO said, and it wants to create that same influence in the U.S. market. 

“Demand for SMO is growing rapidly, and we have seen brands drive this across Europe and Asia, primarily by requesting their manufacturers switch to SMO, which has been very reassuring,” SMO co-founder Charlie Betts said. 

“I am, however, delighted to have partnered with C&J Fine Jewelry Makers who can not only influence some of the world’s most iconic brands but are willing to distribute to other manufacturers, in a bid to create large-scale, positive change across North America.”

C&J also has a locational advantage—Rhode Island has a rich history of jewelry manufacturing. 

“As recently as the ‘70s and ‘80s, there were more jewelry manufacturing workshops per capita in Rhode Island than anywhere else in the world,” Maietta said.

While many of the original shops are gone, the infrastructure, including refineries and equipment, remains, leaving a whole ecosystem of support for expansion.

Maietta added, “We’re engaged in conversations with chain making manufacturers literally 10 minutes down the road, and they’re supplying to the world, basically.”

SMO gold has been used by designers such as Fernando Jorge, Stephen Webster, and Shaun Leane. 

In the U.S., it made an appearance at the 2023 Met Gala, and at this year’s Couture show in Las Vegas, where designer Emily P. Wheeler introduced her first all-SMO collection. 

To learn more about SMO, visit the company’s website

Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.

The Latest

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Weekly QuizMay 14, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

People shopping in a jewelry store
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy