Independents

GoFundMe Launched Following Jeweler’s Murder

IndependentsJun 06, 2024

GoFundMe Launched Following Jeweler’s Murder

Vintage jewelry seller Sarah Alden, 53, died after a brutal attack at the Venice Canals in Los Angeles.

Sarah Alden
Sarah Alden, 53, died following an attack at the Venice Canals in Los Angeles. A GoFundMe in her honor is hoping to raise $150,000.
Los Angeles—Sarah Alden, a collector and seller of vintage jewelry, has died at the age of 53.

She had an eye for vintage pieces, curating a collection for sale under the brand Sarah Alden Estate on Roseark.com.

Alden died May 24 following a violent attack on April 6 near the Venice Canals in Los Angeles that left her brain dead. Her family opted to take her off life support.

She had just signed a one-year lease to move to Venice Beach from Massachusetts and was set to share the good news with friends at brunch the following day.

“Sarah was looking to start a new chapter in her journey; to walk a new road. Instead, her life was violently taken from her,” according to her GoFundMe.

The GoFundMe was organized by a friend of Alden’s, with the money going to her two sons to cover the costs for her memorial, funeral, and medical expenses, and their college educations.

As of press time, donations totaled nearly $50,000, with a goal of $150,000.

“In honor of something positive coming from this heartbreaking, completely unnecessary, early death, Sarah’s sons have chosen to donate her organs,” according to the GoFundMe.

“They hope the love of their mother can live on through the gift of life to others. Her final chapter will help others live on and continue on their road.”

Alden was remembered for her love of “sunrises on the east coast and sunsets on the west coast.”

“Sarah homeschooled her two sons, adored her animals, and was blessed with a refined eye for vintage jewelry,” said the GoFundMe.

Industry friends and colleagues also remembered Alden via social media.

Konstantinos Leoussis, jewelry designer and founder of NYC Autumn Jewelry and Object Show, paid tribute to his “irreplaceable friend” in an Instagram post.

“[Sarah] was one of the first jewelry instagram accounts I connected with over 12 years ago and our friendship was very important to us and she was so damn supportive of our endeavor to start KIL NYC,” he wrote.

“We would randomly run into each other in New York City and spend a lot of time at jewelry shows and sharing our finds.”

In a Twitter post, Ismael Khan of Ishy Antiques wrote, “She was one of the best people I’ve ever met. This whole situation feels unbelievable.”

The alleged attacker, Anthony Francisco Jones, 29, has been charged with murder. He is being held without bail and has pleaded not guilty.

He is also accused of attacking another woman, Mary Klein, 54, on the same night, who survived. A GoFundMe in support of Klein has raised $105,545, surpassing its goal of $75,000.

“Our hearts and deepest sympathies go out to the victim’s family and friends during this unimaginably tragic time,” said Los Angeles County District Attorney George Gascón in a statement. 

“We are committed to seeking justice for both victims of these heinous crimes. The additional murder charge carries a sentence of life in prison without the possibility of parole, in addition to the life sentences for the crimes previously alleged.”

A memorial for Alden will be held on June 13 at 7 p.m. at the Venice Canals.

Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A diamond ring in a jewelry box
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot Sale

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

Unveiling Rarities
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens Memoir

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Gem Awards 2027 Logo
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Weekly QuizJul 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Guzema Founder and Creative Director Valeriya Guzema and Co-Owner and CEO Mariana Lenha
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year Anniversary

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

Main camp at Ekati Diamond Mine
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Necklace from Vhernier’s “Freccia” high jewelry collection
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a Row

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

Grace Barden
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice Graduate

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

Jewelers of Louisiana 80th Annual Convention Logo
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th Convention

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

Lucara diamond
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in Botswana

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

Watches of Switzerland Mall of America store
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Pomellato Eye of Tanzanite Necklace and Pin-Up Ring
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is Liberating

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

The Retail Smiths Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

Mindi Mond New York emerald shoulder duster earrings
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters

These long, fluid drop earrings are sure to catch the eye.

FBI Most Wanted image of Alberto Perez-Elias
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted List

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Aerial view of Amazon
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYC

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

Stephanie Gottlieb Casual Carats Lab-Grown Dimond and Silicone Rings
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown Diamonds

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

File photo of the Venetia Diamond Mine in South Africa
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at Venetia

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

JIS sign in convention center lobby
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 Show

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Jade Trau Constellation Plié Collar
TrendsJul 10, 2026
Jade Trau Creates a Constellation of Diamonds

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy