FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Brought To You By Jewelers Mutual Group
Attending a trade show is an exciting opportunity to showcase your merchandise, expand your network, and engage with potential customers in a dynamic atmosphere. But they also come with significant risks that pose serious security challenges. Here are ten essential tips to help you plan and execute a safe, successful trade show experience.
1. Cover Your Bases
While Jewelers Block policies safeguard goods on-premises, coverage for trade shows isn't automatic. It is important to check with your insurance company and review your coverage limits ideally at least one month in advance, to ensure you have proper protection to, from and during the show.
2. Primed and Prepped
Before hitting the road, equip your booth staff with thorough security training. Encourage vigilance, maintain eye contact with customers, and never leave valuables unattended.
Consider a training program with a travel training module like Jeweler Safety and Security Academy from Jewelers Mutual and supported by Jewelers’ Security Alliance (JSA) and UL Solutions.
3. Planes, Trains and Automobiles
Secure transportation is essential for you, your staff and your merchandise. Ship your goods to and from the show by an armored courier service. Verify end-of-show shipping arrangements several days before the show closes. Account for all received shipped boxes and never leave them unattended.
Keep your travel plans confidential. Only share travel itinerary, flight, hotel and car rental details with a close circle of known associates.
4. The Right Track(er)
Invest in GPS trackers. They are great for keeping track of things like personal luggage, bags and containers stored in exhibit booths. In the event of a loss, you’ll be able to track your property using your phone or tablet. These devices are often inexpensive and can be easily purchased at local electronic retailers.
5. Team Effort
Trade shows can be hectic. Be sure you have enough staff to properly manage your booth. Not having enough staff coverage opens you up to greater risks.
Don’t go it alone!
6. In the Booth
Booth awareness is key to protecting your merchandise during show hours. Never leave your booth unattended during show hours, as this could void your insurance coverage. Provide personalized attention to each customer and exhibit only one item at a time.
Securely display merchandise behind lockable cases when not being showcased. Be wary of "switch" thefts – carefully check each piece returned by a customer. Perform a thorough inventory three times daily – morning, afternoon, and closing. Ensure all items are inventoried, secured in protective packaging, and stored appropriately overnight.
7. Cashing Out
Minimize the amount of cash kept at your booth. Be sure to have credit and debit payment options through secure payment processing systems. Encourage buyers to use these methods for payment. Utilize secure overnight deposit services to keep your cash takings safe.
8. Handling Merch
Maintain a detailed record of all exhibited jewelry, including grading information, serial numbers, and high-quality photos, especially for unique pieces. This information is crucial for law enforcement and insurance companies in case of loss.
Upon arrival at the trade show site, immediately secure your valuables in a designated vault. Never leave merchandise or valuables unattended before, during, or after show hours. Avoid storing valuables in your hotel room. Be especially vigilant during booth setup and breakdown as these are particularly vulnerable times.
9. Keep a Low Profile
Blend in. Try not to draw attention to yourself. Avoid broadcasting your exact location, room number, or anything that could compromise your safety, especially on social media.
Never conduct business outside the designated exhibit area or in hotel rooms. Remove your badge or anything else that may identify you as a jeweler, and don’t tell strangers why you are in Las Vegas.
10. Post-Show Highlights
Congratulations on a successful show! Now is a perfect time to review and analyze your experience – what worked well? What can be improved? Refine your security plan based on lessons learned and feedback received from your staff and attendees.
A prosperous tradeshow experience hinges on detailed planning, vigilant execution, and proper training like Jewelers Mutual’s Jeweler Safety and Security Academy. By following these ten tips, you can maximize opportunities while minimizing risks, allowing you to showcase your brilliance. Have a safe and enjoyable trade show season.
More on Events & Awards
The Latest
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
