Detroit Lions’ QB Jared Goff Keeps Going to Jared
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.

Inspired by fans who held up “He went to Jared” signs at Detroit Lions games last season, the retailer and the NFL star first announced their intention to partner in February.
Together, they recognized Detroit-based nonprofit Give Merit, and gifted watches to three superfans on Tuesday.
Goff and Jared presented Give Merit with a $50,000 donation to increase the potential of Detroit’s next generation, said the jewelry retailer.
The nonprofit was highlighted for its FATE program, which aims to help Detroit youth graduate from high school and receive college scholarships.
“Honoring Detroit with Jared Jewelers was a no-brainer. This community and fanbase means so much to me, so I had to go to Jared to close out such an unbelievable season and show my love,” said Goff.
“The Jared brand is iconic, and their heart is huge. We talked a lot about Detroit’s loyalty and how the city is built on the same drive, grit, and determination that my teammates and I take onto the field every Sunday. Give Merit and these fans are so deserving of recognition.”

Also as part of this collaboration in honor of Detroit, three Detroit Lions fans were hand-selected to receive watches from Jared.
They were each gifted a Breitling “Super Chronomat” with the quarterback’s signature on the inside lid of the box.
It is the same watch that Goff gave his eight offensive lineman (five starters, three reserves) when he first signed a partnership with Jared earlier this year.
Goff’s fans play a key role in championing the city and its football team, said the retailer, which is why Jared chose to give back to the community as the two continue to work together.
“Like Goff, we know Detroit is a special place and are humbled by the dedication the community shows every day. It was our shared pleasure to support Give Merit and pay it forward to fans with these Breitling timepieces to match the Detroit offensive line,” said Claudia Cividino, president of Jared.
The Latest

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.


The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.