Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
Coach’s Corner: Are You Like Tom Brady?
In this special post-Super Bowl LI edition of Coach’s Corner, Pat Henneberry talks about how the right mindset can lead to sales victories.

It was the greatest comeback in Super Bowl history.
Down 28-3 with just under two minutes to play in the third quarter, the New England Patriots scored 31 unanswered points and won the first Super Bowl ever decided in overtime. They beat the Atlanta Falcons, 34-28.
Watching the Super bowl reminded me of how your mindset in anything you do is still the single most important edge you can have in sales. Just watching Patriots quarterback Tom Brady proves it.
Are you like Brady? If you watched the game Sunday, you were witness to mindset mastery in action at the highest level.
Brady’s mindset was on full display Sunday night for Super Bowl 51.
Even if you aren’t a Tom Brady fan, there is no getting around his focused and determined mindset that his team, the Patriots, were going to win the Super Bowl.
No fear, no doubt, no reckless hoping and praying; nope, just cool as a cucumber, slow and steady, and piece by piece he began breaking down that gigantic lead.
He kept the team motivated and never let them think they weren’t going to win.
We all certainly could learn to be like Brady when it comes to the mastery of mindset in sales.
Are you like Tom Brady when the chips are down, when the fifth customer in a row has come in saying “I’m just looking,” “It’s not in our budget,” “I don’t know if she’ll like it,” or “I saw the same thing cheaper online”?
Whatever it is you want to succeed at, you must have a mindset that you will succeed.Let’s not forget about his team.
Brady was his usual selfless self, saying he represents all the players on the team, the coaches and the New England fans. Without that sense of team, he couldn’t have pulled off the win.
Are you a strong team player in your stores? Are you a strong team player with your brands? Are you “showing up” with the right mindset?
Whatever it is you want to succeed at, you must have a mindset that you will succeed. There is no doubt you will win, no fear, and you take chances.
At Hearts On Fire, we have what we call our “Champions” level. These are the best of the best sales professionals in our industry that sell more Hearts On Fire than anyone on Earth.
When
So, are you like Tom Brady and the Hearts On Fire “Champions”? Let’s all try to be!
Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at pat@thejewelrycoach.com.
The Latest

The show will be held March 26-30 at the Miami Beach Convention Center.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.


It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.






















