Independents

Alfred W. DeScenza of DeScenza Diamonds Dies at 95

IndependentsApr 15, 2024

Alfred W. DeScenza of DeScenza Diamonds Dies at 95

He is remembered by loved ones for his loyalty, integrity, and kindness.

Alfred W. DeScenza
Alfred W. DeScenza of DeScenza Diamonds in Boston, Massachusetts, died at the age of 95 on April 1. (Photo courtesy of Campbell Funeral Home)
Essex, Mass.—Alfred “Fred” W. DeScenza, owner and former president of DeScenza Diamonds in Boston, Massachusetts, died at the age of 95 on April 1.

He passed peacefully surrounded by his family, according to his online obituary.

DeScenza was born to Alfred F. DeScenza and Bertha DeScenza in June 1928.

He graduated from Medford High School and studied at the Gemological Institute of America, where he became a graduate gemologist before joining DeScenza Diamonds.

At the family business, he served as chairman of the board, president, treasurer, and diamond buyer.

He was a lifetime member of GIA, and a member of the Diamond Dealers Club of New York, the American Gem Trade Association, and the now-defunct U.S. Carat Club.

“He was one of the first individuals to buy polished diamonds directly from DeBeers and was later invited by them to take a personal tour of the mines and operations in South Africa,” said his son, Tyler DeScenza.

DeScenza also served on the board of directors for U.S. Trust (now Bank of America Private Bank), DeScenza Diamonds, the Essex Historical Society and Shipbuilding Museum, and Farmsteads of New England.

The family said his daughter Deborah DeScenza's eulogy included memories of her father “being the wind beneath her wings” as she founded Farmsteads of New England, a nonprofit designed to enhance the lives of young adults with autism and other developmental disabilities.

“Dad worked three days a week at the store in Boston, then came to New Hampshire and worked four days a week growing enormous quantities of veggies in two acres of garden space. People used to ask if he’d always farmed. No, but he said he’s always had a garden and he knew how to multiply,” said Deborah in her eulogy.

In 2010, DeScenza retired from the family business, passing it down to the next generation.

“He was a gentle giant of a man at 6 feet 6 inches, whose loyalty, integrity, and kindness were legendary,” said his daughter, Sheryl DeScenza Tracy.

DeScenza’s passions in life were skiing, gardening, boat building, vacationing with family, stopping anywhere for ice cream, cold water ocean swims, travel, dancing with his wife, driving convertibles, and helping to found Farmsteads of New England.

He was also one of the first landowners on Leavitt Bay in Ossipee, New Hampshire.

At the age of 19, he built a log cabin on that land, which the DeScenza family still enjoys to this day.

He is survived by his wife, Shirley; his daughters Sheryl, and her husband Kevin; Deborah; Diane, and her husband John; and Alison, and her husband Lucian; his son Tyler, and his wife Suzann; and 11 grandchildren and 12 great grandchildren.

DeScenza was preceded in death by his sisters Ethel and Doris.

A funeral mass was held on April 8 at St. John the Baptist in Essex, followed by a private burial.

In lieu of flowers, contributions can be made in DeScenza’s memory to Farmsteads of New England

Natalie Franciscois the associate editor, fashion at National Jeweler, covering designers, trends, and new collections.

The Latest

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Joanna Carson jewelry auction
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to Auction

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Select Jewelry Graziella Air
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

Anza gems
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in Tucson

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Dr. George Rossman
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Nest doorbell camera footage of suspect in Nancy Guthrie abduction
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

Tudor Heart pendant on display at British Museum
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of Aragon

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

AGTA Spectrum, Cutting Edge Buyers Choice winners 2025
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

Kering Logo
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused Award

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Halle Berry’s vintage diamond and sapphire engagement ring
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set Stunner

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy