Independents

Alfred W. DeScenza of DeScenza Diamonds Dies at 95

IndependentsApr 15, 2024

Alfred W. DeScenza of DeScenza Diamonds Dies at 95

He is remembered by loved ones for his loyalty, integrity, and kindness.

Alfred W. DeScenza
Alfred W. DeScenza of DeScenza Diamonds in Boston, Massachusetts, died at the age of 95 on April 1. (Photo courtesy of Campbell Funeral Home)
Essex, Mass.—Alfred “Fred” W. DeScenza, owner and former president of DeScenza Diamonds in Boston, Massachusetts, died at the age of 95 on April 1.

He passed peacefully surrounded by his family, according to his online obituary.

DeScenza was born to Alfred F. DeScenza and Bertha DeScenza in June 1928.

He graduated from Medford High School and studied at the Gemological Institute of America, where he became a graduate gemologist before joining DeScenza Diamonds.

At the family business, he served as chairman of the board, president, treasurer, and diamond buyer.

He was a lifetime member of GIA, and a member of the Diamond Dealers Club of New York, the American Gem Trade Association, and the now-defunct U.S. Carat Club.

“He was one of the first individuals to buy polished diamonds directly from DeBeers and was later invited by them to take a personal tour of the mines and operations in South Africa,” said his son, Tyler DeScenza.

DeScenza also served on the board of directors for U.S. Trust (now Bank of America Private Bank), DeScenza Diamonds, the Essex Historical Society and Shipbuilding Museum, and Farmsteads of New England.

The family said his daughter Deborah DeScenza's eulogy included memories of her father “being the wind beneath her wings” as she founded Farmsteads of New England, a nonprofit designed to enhance the lives of young adults with autism and other developmental disabilities.

“Dad worked three days a week at the store in Boston, then came to New Hampshire and worked four days a week growing enormous quantities of veggies in two acres of garden space. People used to ask if he’d always farmed. No, but he said he’s always had a garden and he knew how to multiply,” said Deborah in her eulogy.

In 2010, DeScenza retired from the family business, passing it down to the next generation.

“He was a gentle giant of a man at 6 feet 6 inches, whose loyalty, integrity, and kindness were legendary,” said his daughter, Sheryl DeScenza Tracy.

DeScenza’s passions in life were skiing, gardening, boat building, vacationing with family, stopping anywhere for ice cream, cold water ocean swims, travel, dancing with his wife, driving convertibles, and helping to found Farmsteads of New England.

He was also one of the first landowners on Leavitt Bay in Ossipee, New Hampshire.

At the age of 19, he built a log cabin on that land, which the DeScenza family still enjoys to this day.

He is survived by his wife, Shirley; his daughters Sheryl, and her husband Kevin; Deborah; Diane, and her husband John; and Alison, and her husband Lucian; his son Tyler, and his wife Suzann; and 11 grandchildren and 12 great grandchildren.

DeScenza was preceded in death by his sisters Ethel and Doris.

A funeral mass was held on April 8 at St. John the Baptist in Essex, followed by a private burial.

In lieu of flowers, contributions can be made in DeScenza’s memory to Farmsteads of New England

Natalie Franciscois the associate editor, fashion at National Jeweler, covering designers, trends, and new collections.

The Latest

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Wolf CEO Simon Wolf
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. Expansion

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Bulgari’s expanded factory in Valenza, Italy
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Carmelo Anthony and Jaylen Brown David Yurman campaign
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen Brown

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Athena Calderone x John Hardy Collection
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired Collection

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

Movado Connect 2.0 watches
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs Impact

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Natural Diamond Council Diamond Learning Center Graphic
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

Jewelers of America logo
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from Members

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy