Estimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
Alfred W. DeScenza of DeScenza Diamonds Dies at 95
He is remembered by loved ones for his loyalty, integrity, and kindness.
He passed peacefully surrounded by his family, according to his online obituary.
DeScenza was born to Alfred F. DeScenza and Bertha DeScenza in June 1928.
He graduated from Medford High School and studied at the Gemological Institute of America, where he became a graduate gemologist before joining DeScenza Diamonds.
At the family business, he served as chairman of the board, president, treasurer, and diamond buyer.
He was a lifetime member of GIA, and a member of the Diamond Dealers Club of New York, the American Gem Trade Association, and the now-defunct U.S. Carat Club.
“He was one of the first individuals to buy polished diamonds directly from DeBeers and was later invited by them to take a personal tour of the mines and operations in South Africa,” said his son, Tyler DeScenza.
DeScenza also served on the board of directors for U.S. Trust (now Bank of America Private Bank), DeScenza Diamonds, the Essex Historical Society and Shipbuilding Museum, and Farmsteads of New England.
The family said his daughter Deborah DeScenza's eulogy included memories of her father “being the wind beneath her wings” as she founded Farmsteads of New England, a nonprofit designed to enhance the lives of young adults with autism and other developmental disabilities.
“Dad worked three days a week at the store in Boston, then came to New Hampshire and worked four days a week growing enormous quantities of veggies in two acres of garden space. People used to ask if he’d always farmed. No, but he said he’s always had a garden and he knew how to multiply,” said Deborah in her eulogy.
In 2010, DeScenza retired from the family business, passing it down to the next generation.
“He was a gentle giant of a man at 6 feet 6 inches, whose loyalty, integrity, and kindness were legendary,” said his daughter, Sheryl DeScenza Tracy.
DeScenza’s passions in life were skiing, gardening, boat building, vacationing with family, stopping anywhere for ice cream, cold water ocean swims, travel, dancing with his wife, driving convertibles, and helping to found Farmsteads of New England.
He was also one of the first landowners on Leavitt Bay in Ossipee, New Hampshire.
At the age of 19, he built a log cabin on that land, which the DeScenza family still enjoys to this day.
He is survived by his wife, Shirley; his daughters Sheryl, and her husband Kevin; Deborah; Diane, and her husband John; and Alison, and her husband Lucian; his son Tyler, and his wife Suzann; and 11 grandchildren and 12 great grandchildren.
DeScenza was preceded in death by his sisters Ethel and Doris.
A funeral mass was held on April 8 at St. John the Baptist in Essex, followed by a private burial.
In lieu of flowers, contributions can be made in DeScenza’s memory to Farmsteads of New England.
The Latest
These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
The highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
Recent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
Carrie Forman joins the brand to guide it into the next phase of growth with major and independent retailers in the U.S. and abroad.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
The competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
The high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
The 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson