De Beers Group Partners with Melee Trade Show
The collaboration kicked off in Tucson and will continue in New York.
Melee, launched in 2017, offers a fine jewelry marketplace for designers who are “driving change in the fine jewelry industry with their committed focus on delivering transparency in the supply chain, sustainability, and ethical jewelry practices,” it said.
The collaboration allows De Beers Group to provide continued support to emerging and independent jewelry designers and businesses.
Rebecca Overmann and Lauren Wolf, founders of Melee the Show, called the partnership “one of the great success stories at Melee.”
“With key players at De Beers Group, we can deliver better messaging and transparency on the diamond supply chain. We've been able to offer a platform for independent designers to connect with buyers in the U.S. and internationally,” the founders said.
“We've partnered with a handful of sponsors since 2017, but we've seen a longstanding and successful partnership with De Beers since our inception.”
The two companies also partnered for Melee’s showcase in Tucson, Arizona, during the gem and mineral shows last week, where Wanetsha Mosinyi, De Beers Group’s social impact and sustainability manager, was in attendance and addressed attendees at a dinner after show hours on Jan. 29.
De Beers Group said the introduction to Mosinyi is part of its dedication to educating designers on sustainable mining practices and providing valuable information on diamond supply chain transparency and ethical sourcing.
“I am so pleased to travel from Botswana to share with American designers the story of how their gem quality natural diamonds are sourced,” said Mosinyi.
“It is my hope that they feel proud of the part they play in the positive impact that natural diamonds make, directly contributing back to our communities, and that their customers feel proud to wear natural diamonds. In the end, these natural diamonds connect human beings on one end of the world to the other.”
Melee’s winter show in New York is being held at The Lighthouse venue on Chelsea Pier 61 and is open daily from 10 a.m. to 6 p.m. from now until Feb. 7.
The show will feature several new designers including Anahita Guity Stein of Anahita; Anne Sportun; Catherine Sarr of Almasika; Christine Fail of Fail Jewelry; Elvira Cammarata and Valeria Picerno of Elva; Heather B. Moore; Jamie Joseph; Julie Bowen Hollander of Bowen NYC; Madison Snider of Fewer Finer; Mizuki Shinkai of Shinkai; Roy Krejberg of Kundo Jewels Paris; Zoë Chicco; Herstory; Little Ones; ParkFord; and Talkative.
A full list of participating designers is available on Melee’s website.
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