Sourcing

David Prager To Leave De Beers in 2024

SourcingDec 04, 2023

David Prager To Leave De Beers in 2024

Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

De Beers Ryan Perry and David Prager
On Monday, De Beers announced the pending departure of two longtime executives, Ryan Perry, left, and David Prager.
London—After nearly two decades with De Beers Group, David Prager will leave the company next year, De Beers announced Monday.

Prager, currently executive vice president and chief brand officer, joined De Beers in September 2006 as director of communications. 

Over the course of 17 years, he worked his way up, serving as global head of corporate affairs and then executive vice president of corporate affairs before being promoted to his current role in November 2020. 

De Beers CEO Al Cook credited Prager with leading the transformation of the company’s purpose and its brand. 

“Throughout his time at De Beers, David’s insight, creativity, and leadership have propelled us forward. He transformed our brand and marketing strategy; managed complex issues in a way that built trust with stakeholders and strengthened our reputation around the world; and he designed a sustainability framework that has protected the natural world, improved people’s lives and deepened our clients’ connection to our diamonds,” Cook said. 

“While I will be very sorry to lose David, I know that his values and ability to build common ground will stay with De Beers for years to come. I would like to personally thank him for his outstanding contribution to the company.”

Prager will continue to serve on the company’s executive committee until March 2024 and will remain chairman of the Natural Diamond Council until the NDC’s board elects a successor. 

De Beers did not give a reason for his departure, and Prager did not indicate where he will be headed next in a post shared Monday on LinkedIn, writing only, “Thank you De Beers! 17 years has been a terrific run and we’ve done wonderful things for our diamond clients and diamond communities.  

“I’m looking forward to continuing to support my Exco colleagues through to March next year and rooting on their success … forever.”  

 Related stories will be right here … 
 
De Beers announced the departure of another longtime executive on Monday.

Ryan Perry, who has been with the company since 2002, also will leave De Beers in 2024. 

In his 21 years with De Beers, Perry has worked in a number of operational and strategic leadership roles. His current title is acting executive vice president of Strategy & Innovation.

“From tackling technical mining challenges to predicting the future of diamond demand, Ryan has contributed outstandingly across the De Beers Group,” Cook said.   

“He has always been effective in bringing different parties to work together successfully, leading change programs during the global pandemic, leading strategy development and leading the creation of the Diamonds for Development Fund in Botswana.” 

The Diamonds for Development Fund was established as part of the new sales agreement between De Beers and the Botswana government to help the country diversify its economy and create jobs outside the diamond industry. 

Like Prager, Perry will remain on the executive committee during the transition.  

Also on Monday, De Beers announced the appointment of Tom Johnson, current head of legal and company secretary, as general counsel. 

As part of his new role, Johnson joins the executive committee.  

Johnson is based in the United Kingdom and first joined De Beers in 2016 as part of Element Six.  

During his time with De Beers, Cook said Johnson has demonstrated an “unparalleled understanding” of the complexities that come with being a 135-year-old company with a global footprint, and of the opportunities to simplify the company.  

He also led the management of legal issues and negotiations in Botswana as De Beers was working out the new sales agreement there.  

“I am confident Tom is the right person to shape a streamlined focus to our corporate structure, while maintaining our proud position as an ethical leader of the diamond industry. I look forward to welcoming him to the executive committee,” Cook said. 


Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Pomellato Nudo High Jewelry Campaign
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic Design

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

Jamie Singleton, Bill Brace, Rebecca Wooters, Bill Luth
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid Turnaround

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

Sothebys Watchcheck
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair Services

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

bench jeweler 1872x1052.png
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They Deserve

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Swarovski lab-grown diamond Galaxy earrings
FinancialsMar 21, 2025
Swarovski Says Its Lab-Grown Diamond Sales Doubled in 2024

The company also noted record sales in the United States and a strong performance in its jewelry category.

Weekly QuizMar 21, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Til Death Ring by Marrow Fine
TrendsMar 21, 2025
Piece of the Week: Marrow Fine’s ‘Til Death’ Ring

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

Korman Fine Jewelry Austin store
IndependentsMar 20, 2025
Korman Fine Jewelry’s New Store Is Double the Size

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

Facets-of-Fire-Difference-You-Can-See.jpg
Brought to you by
Natural Diamonds Should Mean More

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

JCK Rocks 2025
Events & AwardsMar 20, 2025
JCK Rocks to Feature Snoop Dogg, Jason Derulo

The rapper and singer-songwriter will perform at Tao Beach on June 8.

Conversations with Chris Ploof YouTube Video Series
TechnologyMar 20, 2025
Chris Ploof, Severine Ferrari Launch YouTube Video Series

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

Limelight Lab Grown Diamond store in India
Lab-GrownMar 20, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond Sector

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Lab-grown diamond engagement ring
MajorsMar 19, 2025
Signet Jewelers to Close Stores, Cut Staff Amid Declining Sales

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

Zoë Kravitz in Rush Hour Collection
CollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office Wear

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

Gallet Flying Officer watch
WatchesMar 19, 2025
Breitling Acquires Another Watch Brand From the 1800s

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

Mediterranean Blue diamond
AuctionsMar 19, 2025
10-Carat Fancy Vivid Blue Diamond Expected to Sell for $20M

Dubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.

American Gem Society Jewelry Evaluation Advisor logo
MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSA

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Beck pieces created for residency at Trove
CollectionsMar 18, 2025
Beck Debuts New Collection as Trove’s Latest Designer-in-Residence

Rebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.

National Jeweler columnist Peter Smith
ColumnistsMar 18, 2025
Peter Smith: The Importance of Culture in Hiring

Smith explores why a qualified candidate might still not be right for the job.

Finks Jewelers Emmy award
Events & AwardsMar 18, 2025
Fink’s Jewelers Is Now a Regional Emmy Winner

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

Citizen premiere
WatchesMar 18, 2025
Citizen Announces New Modern Luxury Watch Category

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

Borsheims Assistant IT Manager David Fager
MajorsMar 18, 2025
Borsheims Names New Assistant IT Manager

David Fager, a former systems engineer at the retailer, was promoted to the role.

The 2025 Gem Awards
Events & AwardsMar 17, 2025
Gem Awards Honor All Facets of the Industry

From retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.

Eleanor H. Yeh GIA jewelry design
Events & AwardsMar 17, 2025
GIA Names Winner of Emerging Jewelry Design Talent Award

Eleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

 Joseph Cavalcante Tous managing director
MajorsMar 17, 2025
Tous Names U.S. Managing Director, VP

Joseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.

Continental Buying Group logo
Events & AwardsMar 17, 2025
CBG Expands Las Vegas Show to 3 Days

The trade show has also upgraded its venue to the Caesars Forum Conference Center.

Stafford’s Diamonds closing ad
IndependentsMar 14, 2025
Stafford’s Diamonds in Ohio to Close After 40 Years

The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.

Alan Zimmer
Events & AwardsMar 14, 2025
JVC Reveals Recipient of Stanley Schechter Award

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy