David Prager To Leave De Beers in 2024
Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

Prager, currently executive vice president and chief brand officer, joined De Beers in September 2006 as director of communications.
Over the course of 17 years, he worked his way up, serving as global head of corporate affairs and then executive vice president of corporate affairs before being promoted to his current role in November 2020.
De Beers CEO Al Cook credited Prager with leading the transformation of the company’s purpose and its brand.
“Throughout his time at De Beers, David’s insight, creativity, and leadership have propelled us forward. He transformed our brand and marketing strategy; managed complex issues in a way that built trust with stakeholders and strengthened our reputation around the world; and he designed a sustainability framework that has protected the natural world, improved people’s lives and deepened our clients’ connection to our diamonds,” Cook said.
“While I will be very sorry to lose David, I know that his values and ability to build common ground will stay with De Beers for years to come. I would like to personally thank him for his outstanding contribution to the company.”
Prager will continue to serve on the company’s executive committee until March 2024 and will remain chairman of the Natural Diamond Council until the NDC’s board elects a successor.
De Beers did not give a reason for his departure, and Prager did not indicate where he will be headed next in a post shared Monday on LinkedIn, writing only, “Thank you De Beers! 17 years has been a terrific run and we’ve done wonderful things for our diamond clients and diamond communities.
“I’m looking forward to continuing to support my Exco colleagues through to March next year and rooting on their success … forever.”
De Beers announced the departure of another longtime executive on Monday.
Ryan Perry, who has been with the company since 2002, also will leave De Beers in 2024.
In his 21 years with De Beers, Perry has worked in a number of operational and strategic leadership roles. His current title is acting executive vice president of Strategy & Innovation.
“From tackling technical mining challenges to predicting the future of diamond demand, Ryan has contributed outstandingly across the De Beers Group,” Cook said.
“He has always been effective in bringing different parties to work together successfully, leading change programs during the global pandemic, leading strategy development and leading the creation of the Diamonds for Development Fund in Botswana.”
The Diamonds for Development Fund was established as part of the new sales agreement between De Beers and the Botswana government to help the country diversify its economy and create jobs outside the diamond industry.
Like Prager, Perry will remain on the executive committee during the transition.
Also on Monday, De Beers announced the appointment of Tom Johnson, current head of legal and company secretary, as general counsel.
As part of his new role, Johnson joins the executive committee.
Johnson is based in the United Kingdom and first joined De Beers in 2016 as part of Element Six.
During his time with De Beers, Cook said Johnson has demonstrated an “unparalleled understanding” of the complexities that come with being a 135-year-old company with a global footprint, and of the opportunities to simplify the company.
He also led the management of legal issues and negotiations in Botswana as De Beers was working out the new sales agreement there.
“I am confident Tom is the right person to shape a streamlined focus to our corporate structure, while maintaining our proud position as an ethical leader of the diamond industry. I look forward to welcoming him to the executive committee,” Cook said.
The Latest

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.




























