Lorraine West’s New Collection Points to the Power of Women
Available exclusively at Greenwich St. Jewelers, the “Nipple Collection” will benefit Living Beyond Breast Cancer.
Available exclusively at New York City retailer Greenwich St. Jewelers and launched just ahead of Breast Cancer Awareness Month, the “Nipple Collection” features the designer’s signature bold geometric shapes, this one echoing a woman’s breast.
West, who came up with the silhouette randomly one day while hammering wire at her bench, said, “The nipple shape correlates to women nurturing themselves and their dreams. I hope the collection allows the wearer to celebrate prevention, the strength of survivors, and pay tribute to loved ones whose battle has ended.”
Greenwich St. Jewelers co-owner Jennifer Gandia said when she first saw the design a couple years ago, she saw it as a powerful symbol of self-love and acceptance from the designer.
“Part of Lorraine’s genius is creating timeless silhouettes that feel both-in-your-face and subversive,” Gandia said.
Greenwich St. Jewelers will donate 20 percent of the proceeds from sales of the Nipple Collection to Living Beyond Breast Cancer on an ongoing basis.
Based in the Philadelphia suburb of Bala Cynwyd, Living Beyond Breast Cancer is a nonprofit that works to provide resources, empowerment, and connection for women affected by breast cancer, particularly those in marginalized communities.
Creating a collection that benefits a breast cancer charity, particularly one centered on diversity, equity and inclusion (DEI), was personal for both West and Gandia.
West’s mother, who serves as the designer’s constant muse, was a licensed home health aide who worked with breast cancer survivors. West also has two friends who were diagnosed with breast cancer, underwent treatment, and ultimately recovered.
Gandia’s mother, aunt and other family members also have been affected by the disease. And her store, which she runs alongside sister Christina Gandia Gambale, prioritizes DEI in the collections it carries and the charities it supports.
“Breast cancer can be an isolating experience, especially in marginalized groups. Living Beyond Breast Cancer provides resources for support, inspiration, and connection for people of all ages and stages,” West said.
Gandia added, “We wanted to support an organization that would have a direct impact on the people fighting this disease at moments where stability is tenuous, or a patient is in crisis.”
The Nipple Collection is comprised of a ring, earrings, and bangles. All pieces are handmade in 14-karat yellow gold and priced between $1,350 and $5,400.
Breast cancer survivor and opera singer Krysty Swann, who is currently starring as Jade Boucher in The Metropolitan Opera’s production of “Dead Man Walking,” is the face of the campaign.
The Nipple Collection is available at Greenwich St. Jeweler’s store in Manhattan’s TriBeCa neighborhood and on the retailer’s website.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.