Astrid & Miyu To Open Second US Store This Fall
The London-based brand is coming to New York City’s West Village.
The new location will have a soft launch this month before officially opening in September.
Founded in 2012, Astrid & Miyu is a direct-to-consumer brand. All its products are designed in-house in its London studio, and new collections are released every six weeks.
The retailer seeks to bring the signature London style of its Instagram, with just under half a million followers, to a new storefront with a chic-loft style that is “classically British.”
Like its other locations, the store will house the brand’s full line of stackable pieces, as well as onsite piercings and tattoos. Permanent jewelry via bracelet and anklet welding is available as well, with options for exclusive NYC-themed charms only available for West Village shoppers.
“Community and experience are a huge part of what makes Astrid & Miyu unique and opening more physical stores will enable us to deepen our relationship with our customers and wider community,” said founder and CEO Connie Nam.
Astrid & Miyu has 19 total stores including the two New York locations. The others are spread across the U.K.
The brand, who has noted a long-term worldwide expansion strategy, said it is making a “significant investment” in physical stores and has plans for further global openings later this year.
“The U.S. is my second home,” said Nam.
“Being able to finally serve and connect with our dedicated followers and customers here is so exciting. Our New York City expansion will truly set us up to be a global brand.”
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