IndependentsJul 27, 2023
Graff Makes a Move in Palm BeachIndependentsAug 04, 2023
Astrid & Miyu To Open Second US Store This Fall
The London-based brand is coming to New York City’s West Village.
U.K.-based Astrid & Miyu’s second U.S. location will be in New York City’s West Village neighborhood. Pictured here is the brand’s first storefront in the country, which opened in nearby Nolita in 2022.
New York—U.K.-based jewelry brand Astrid & Miyu has opened its second U.S. store on Bleeker Street in New York City’s West Village neighborhood. Its first store opened in nearby Nolita in June 2022.
The new location will have a soft launch this month before officially opening in September.
Founded in 2012, Astrid & Miyu is a direct-to-consumer brand. All its products are designed in-house in its London studio, and new collections are released every six weeks.
The retailer seeks to bring the signature London style of its Instagram, with just under half a million followers, to a new storefront with a chic-loft style that is “classically British.”
Like its other locations, the store will house the brand’s full line of stackable pieces, as well as onsite piercings and tattoos. Permanent jewelry via bracelet and anklet welding is available as well, with options for exclusive NYC-themed charms only available for West Village shoppers.
Related stories will be right here …
The new location will have a soft launch this month before officially opening in September.
Founded in 2012, Astrid & Miyu is a direct-to-consumer brand. All its products are designed in-house in its London studio, and new collections are released every six weeks.
The retailer seeks to bring the signature London style of its Instagram, with just under half a million followers, to a new storefront with a chic-loft style that is “classically British.”
Like its other locations, the store will house the brand’s full line of stackable pieces, as well as onsite piercings and tattoos. Permanent jewelry via bracelet and anklet welding is available as well, with options for exclusive NYC-themed charms only available for West Village shoppers.
“Community and experience are a huge part of what makes Astrid & Miyu unique and opening more physical stores will enable us to deepen our relationship with our customers and wider community,” said founder and CEO Connie Nam.
Astrid & Miyu has 19 total stores including the two New York locations. The others are spread across the U.K.
The brand, who has noted a long-term worldwide expansion strategy, said it is making a “significant investment” in physical stores and has plans for further global openings later this year.
“The U.S. is my second home,” said Nam.
“Being able to finally serve and connect with our dedicated followers and customers here is so exciting. Our New York City expansion will truly set us up to be a global brand.”
More on Independents
The Latest
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch HistoryThe book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.
AuctionsOct 23, 2025
Freeman’s | Hindman Names New VP, Senior Specialist for Jewelry & WatchesAlexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.
TrendsOct 22, 2025
The Taylor Swift Effect: Antique Diamonds EditionThe superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.
TrendsOct 22, 2025
Don’t Forget These Diamond Jewelry Trends When Stocking for the HolidaysRetailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
AuctionsOct 22, 2025
Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva AuctionThe nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.
SourcingOct 22, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 22, 2025
Tiffany & Co.’s ‘Bird on a Rock’ Finds New PerchChief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.
Events & AwardsOct 22, 2025
JFC Kicks Off Halloween Costume ChallengeFive dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.
