GIA Adds ‘Peacock’ Color Range Comment to Pearl Reports
The change comes following a year of research into how the trade determines what constitutes “peacock” color in pearls.

When a pearl, strand or jewelry item meets the parameters for the Peacock color, GIA will add a comment to the report that states, “This pearl is often referred to as a ‘Tahitian’ cultured pearl in the trade, and it falls into the select color range that is known as ‘peacock.’”
Variations of the phrase also may be used.
The “select color range” was identified through GIA’s industry analysis on what was commonly agreed upon within the pearl trade as the “peacock” color.
GIA’s general description of that color range is, “a body color with a hue that contains green, of mid-to-strong saturation and mid-to-dark tone, and with moderate or stronger overtone (usually pink, but may be other hues) or orient.”
“This change comes about after a year of researching the historical and current use of the color term ‘Peacock,’ as well as considered industry feedback,” said Tom Moses, GIA executive vice president and chief laboratory and research officer.
“Based on our industry findings and GIA’s mission to educate consumers to make informed purchasing decisions, adding this descriptive trade term to reports better serves consumers.”
Since 1949, GIA has been a leader in the identification and classification of natural and cultured pearls, according to its website.
The lab has contributed to revising the U.S. Federal Trade Commission’s pearl guidelines for the jewelry industry and is responsible for working with major pearl companies globally to develop comprehensive standards for describing pearls.
Today, GIA uses seven criteria to classify and describe pearl quality. The 7 Pearl Value Factors are: Size, Shape, Color, Nacre, Luster, Surface and Matching.
There will be no additional fee for this change. To learn more about GIA’s pearl reports and services, visit its website.
The Latest

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.


All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

Experts share top tips on how to encourage positive reviews and handle negative feedback.

Sponsored by the Gemological Institute of America

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
























