GIA Adds ‘Peacock’ Color Range Comment to Pearl Reports
The change comes following a year of research into how the trade determines what constitutes “peacock” color in pearls.

When a pearl, strand or jewelry item meets the parameters for the Peacock color, GIA will add a comment to the report that states, “This pearl is often referred to as a ‘Tahitian’ cultured pearl in the trade, and it falls into the select color range that is known as ‘peacock.’”
Variations of the phrase also may be used.
The “select color range” was identified through GIA’s industry analysis on what was commonly agreed upon within the pearl trade as the “peacock” color.
GIA’s general description of that color range is, “a body color with a hue that contains green, of mid-to-strong saturation and mid-to-dark tone, and with moderate or stronger overtone (usually pink, but may be other hues) or orient.”
“This change comes about after a year of researching the historical and current use of the color term ‘Peacock,’ as well as considered industry feedback,” said Tom Moses, GIA executive vice president and chief laboratory and research officer.
“Based on our industry findings and GIA’s mission to educate consumers to make informed purchasing decisions, adding this descriptive trade term to reports better serves consumers.”
Since 1949, GIA has been a leader in the identification and classification of natural and cultured pearls, according to its website.
The lab has contributed to revising the U.S. Federal Trade Commission’s pearl guidelines for the jewelry industry and is responsible for working with major pearl companies globally to develop comprehensive standards for describing pearls.
Today, GIA uses seven criteria to classify and describe pearl quality. The 7 Pearl Value Factors are: Size, Shape, Color, Nacre, Luster, Surface and Matching.
There will be no additional fee for this change. To learn more about GIA’s pearl reports and services, visit its website.
The Latest

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.


Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
























