Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
3 New, Potentially Good Reads for June
What does it take to conquer one’s ego in order to be successful? One of the new books out this month explores.

New York--From a book about the technological trends that will shape the future and how society can stay on top of them to what it takes to love the city in which one is living, here are three books that might be of interest to business owners.
National Jeweler selected them from the list of new releases for June on book discussion site GoodReads.
Kevin Kelly
In this book, Kelly provides a look at the future, demonstrating how the coming technological changes in our lives can be seen as the result of a few long-term, accelerating forces. By understanding and embracing them, Kelly argues, it will be easier for us to remain on top of the changes and arrange our daily interactions with technology to maximize benefits. This book is 336 pages.
2. This Is Where You Belong: The Art and Science of Loving the Place You Live
Melody Warnick
After moving her family five states in 13 years, Warnick realized it was up to her to figure out how to fall in love with where she lived rather than sitting back and hoping they loved it. She delved into research around place attachment and traveled to towns across the United States to see it in action, finding out what draws people to the places they live and what makes them stay. This book is 320 pages.
3. Ego Is The Enemy
Ryan Holiday
While many might think the main obstacle to a full, successful life is the outside world, Holiday argues it is our own ego. In early stages of careers, it can impede learning; during success, it can blind one to their faults; and in failure, can make recovery more difficult. This book uses various stories and examples from literature and history of people who overcame their egos to become successful. It is 256 pages.
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