The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of May 29 to June 4, according to Google Analytics.

Las Vegas-- Here are the top five stories published on NationalJeweler.com for the week of May 29 to June 4, according to Google Analytics.
1. Selling to a Generation Not Interested in Possessions
Just having a regular retail space is not going to cut it today, retailer Jim Alperin wrote in his latest column. Jewelers need to figure out how to turn their store into an experience.
2. The Real Reason People Buy Jewelry
In this blog entry posted in the midst of Vegas madness, Editor-in-Chief Michelle Graff reminded jewelers what they’re really selling when they sell jewelry.
3. Forevermark Bringing ‘Ever Us’ Into Holiday Ad Campaign
De Beers announced during Las Vegas market week that its holiday marketing campaign will aim to drive consumers into stores through product-specific advertising featuring two-stone jewelry.
4. JA, AGTA Add Spinel as August Birthstone
The two organizations will introduce the addition to consumers next month via a public relations and marketing campaign led by Jewelers of America.
5. ‘Aurora Green’ Diamond Sells for $16.8M at Christie’s
Chow Tai Fook bought the 5.03-carat fancy vivid green diamond, and it is now the most expensive green diamond ever sold at auction.
The Latest

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.


The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Eric Ford will step into the role, bringing with him decades of experience.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.