The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of May 29 to June 4, according to Google Analytics.

Las Vegas-- Here are the top five stories published on NationalJeweler.com for the week of May 29 to June 4, according to Google Analytics.
1. Selling to a Generation Not Interested in Possessions
Just having a regular retail space is not going to cut it today, retailer Jim Alperin wrote in his latest column. Jewelers need to figure out how to turn their store into an experience.
2. The Real Reason People Buy Jewelry
In this blog entry posted in the midst of Vegas madness, Editor-in-Chief Michelle Graff reminded jewelers what they’re really selling when they sell jewelry.
3. Forevermark Bringing ‘Ever Us’ Into Holiday Ad Campaign
De Beers announced during Las Vegas market week that its holiday marketing campaign will aim to drive consumers into stores through product-specific advertising featuring two-stone jewelry.
4. JA, AGTA Add Spinel as August Birthstone
The two organizations will introduce the addition to consumers next month via a public relations and marketing campaign led by Jewelers of America.
5. ‘Aurora Green’ Diamond Sells for $16.8M at Christie’s
Chow Tai Fook bought the 5.03-carat fancy vivid green diamond, and it is now the most expensive green diamond ever sold at auction.
The Latest

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.


The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
























