John Hardy Names New CEO
Luxury retail executive Frédéric Levy has taken on the role.

Former CEO Kareem Gahed, who took on the role in 2019, stepped down after a total of six years with the jewelry brand.
Levy has more than two decades of experience in the luxury goods and retail space, taking on leadership roles overseeing e-commerce business and digital and marketing strategies.
Most recently, he was the president of the international business unit at footwear manufacturer Alpargatas Group, where he managed the Havaianas brand outside of Brazil.
From 2015 to 2020, he was president and CEO of wine technology brand Coravin, spearheading its growth in the United States and Europe and expanding into new markets.
Prior to that, he was president of Nespresso USA for nine years.
“Throughout his career, Fred has demonstrated a remarkable talent for understanding how to drive market penetration for a variety of unique global brands,” said J. Michael Chu, global co-CEO of L Catterton and chairman of John Hardy’s board of directors.
Private equity firm L Catterton is the majority shareholder of John Hardy. The company was founded in 2016 by Catterton, LVMH, and Groupe Arnault, the family holding company of LVMH CEO Bernard Arnault.
“L Catterton believes there is significant opportunity for the John Hardy brand globally, and we are confident that Fred is the right leader to guide the company through its next phase of growth while staying true to the distinctive heritage that sets the company apart,” said Chu.
He also thanked former CEO Gahed for his contributions to the company.
Regarding his departure, Gahed said, “I am pleased to be handing the reins to someone as talented and capable as Fred. With his marketing and digital expertise, Fred brings the right set of skills to lead John Hardy through the next chapter in the company’s history, and I look forward to watching the brand’s continued growth and success.”
In a statement, Levy expressed his excitement for taking on the role.
“John Hardy has a unique and authentic artistic foundation, and I am thrilled to be working with our creative chairman, Reed Krakoff, and the rest of our gifted team to take advantage of the significant opportunities ahead,” he said.
Krakoff, the former head of design at Tiffany & Co., joined John Hardy last year and is also a strategic advisor to L Catterton.
Levy added, “Together we will find creative ways to grow the John Hardy brand globally while staying true to our brand values.”
The Latest

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Submit your pieces for a chance to win in this year's competition.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.


The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.























