IndependentsNov 09, 2022
Relief Fund Reopened for Jewelers Impacted by Hurricane IanPolicies & IssuesOct 12, 2022
Pure Earth’s 2022 Pure Gold Jewelry Auction Is Open Now
More than 30 designers donated pieces to raise funds for the nonprofit’s work against mercury pollution.
The 2022 Pure Earth Pure Gold collection was photographed on actor and musician Ruby Rivera Modine. The rings here are (from left to right): Susan Crow, Andrea Jose Castro, Wwake, and Freebird; earrings are Bario Neal (hoops) and Andrea Jose Castro (stud); and the necklace is from Wend Jewelry. (Photo credit: The Commercial Art Lab for Pure Earth)
New York—Pure Earth’s Pure Gold jewelry benefit auction to raise funds for its programming is back.
The nonprofit organization works to reduce disease-causing pollution and clean up toxic hot spots in low- and middle-income countries, in part through its global mercury program focusing on artisanal and small-scale gold mining communities around the world.
To help raise awareness about the impact of mercury pollution, the struggles of artisanal and small-scale gold miners, and the solutions being implemented in the Amazon rainforest and other areas, Pure Earth has again partnered with several jewelry designers.
The 2022 Pure Earth Pure Gold collection features pieces from more than 30 jewelry designers, created using Fairmined gold donated by Hoover and Strong.
Those participating include names like Bario Neal, Brilliant Earth, Dana Bronfman, Melissa Joy Manning, Mina Stones, Toby Pomeroy, Wwake, and more.
The nonprofit organization works to reduce disease-causing pollution and clean up toxic hot spots in low- and middle-income countries, in part through its global mercury program focusing on artisanal and small-scale gold mining communities around the world.
To help raise awareness about the impact of mercury pollution, the struggles of artisanal and small-scale gold miners, and the solutions being implemented in the Amazon rainforest and other areas, Pure Earth has again partnered with several jewelry designers.
The 2022 Pure Earth Pure Gold collection features pieces from more than 30 jewelry designers, created using Fairmined gold donated by Hoover and Strong.
Those participating include names like Bario Neal, Brilliant Earth, Dana Bronfman, Melissa Joy Manning, Mina Stones, Toby Pomeroy, Wwake, and more.
Pure Earth also teamed up with actor and musician Ruby Rivera Modine to showcase the collection in a photoshoot.
“The Pure Earth Pure Gold collection is not just beautiful, it is purposeful. It shows that gold can be mined without toxic mercury and without the destruction of lives and our natural resources,” she said.
“The incredible jewelers collaborating with Pure Earth are a key part of the solution. Their work on this collection should inspire us all, just as Mother Nature inspires me, to work for a better world.”
All items in the auction can be seen online here.
It closes the evening of Oct. 17, during the Pure Earth Benefit Bash at The Edison Ballroom in New York City.
Related stories will be right here …
“The Pure Earth Pure Gold collection is not just beautiful, it is purposeful. It shows that gold can be mined without toxic mercury and without the destruction of lives and our natural resources,” she said.
“The incredible jewelers collaborating with Pure Earth are a key part of the solution. Their work on this collection should inspire us all, just as Mother Nature inspires me, to work for a better world.”
All items in the auction can be seen online here.
It closes the evening of Oct. 17, during the Pure Earth Benefit Bash at The Edison Ballroom in New York City.
Josh Mailman of Serious Change Investments and Beth Gerstein of Brilliant Earth will both be honored during the event.
Tickets are still available.
Pure Earth has collaborated with jewelry designers and others in the industry to raise awareness about mercury poisoning and gold mining challenges since 2017.
Previous Pure Gold collections have featured members of the Model Mafia, model Molly Bair, and Colombian actress, model, and philanthropist Taliana Vargas.
Last year’s collection featured actresses Kathrine Narducci and Gianna Palminteri, comedian Tara Cannistraci, and Broadway dancer Brittany Conigatti.
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
