CollectionsSep 12, 2022
Graff Is Emphasizing Bridal With New CampaignCollectionsOct 03, 2022
Vrai, Brides Magazine Partner on Lab-Grown Diamond Collection
Readers are taking a “strong interest” in lab-grown jewelry, said Brides’ editorial director.
Fine jewelry brand Vrai has partnered with Brides on a new collection of lab-grown diamond bridal jewelry, marking the publication’s first jewelry collaboration in its 88-year history.
Los Angeles—Fine jewelry brand Vrai has partnered with wedding publication Brides on a collection of lab-grown diamond bridal jewelry.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
Mixed diamond shapes and hidden details are hallmarks of the collection, which features classic staples like tennis bracelets and studs to statement pieces like drop earrings and a lariat necklace.
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Related stories will be right here …
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Vrai touts its commitment to sustainable practices and a vertically integrated supply chain to ensure transparency.
The company’s website says its diamonds are created in a zero-emission foundry in the Pacific Northwest using 100 percent hydropower from the Columbia River.
“Our collaboration with Brides was a natural fit, combining their insight on weddings with our expertise in diamond jewelry design, to provide a collection that is incredibly beautiful, sustainable and can be passed down through generations,” said Vrai President Mona Akhavi.
“We created a collection that fits into the way consumers are shopping and gifting around their special day that also aligns with their values.”
The jewelry packaging is made of recyclable, compostable and reusable materials while the shipping boxes are created from recycled cardboard. The molded trays that hold each jewelry box are made from compressed sugarcane pulp, said Vrai.
The collection, available on Vrai’s website, ranges from about $295 to $3,500 and up.
More on Collections
The Latest
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
