CollectionsSep 12, 2022
Graff Is Emphasizing Bridal With New CampaignCollectionsOct 03, 2022
Vrai, Brides Magazine Partner on Lab-Grown Diamond Collection
Readers are taking a “strong interest” in lab-grown jewelry, said Brides’ editorial director.
Fine jewelry brand Vrai has partnered with Brides on a new collection of lab-grown diamond bridal jewelry, marking the publication’s first jewelry collaboration in its 88-year history.
Los Angeles—Fine jewelry brand Vrai has partnered with wedding publication Brides on a collection of lab-grown diamond bridal jewelry.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
Mixed diamond shapes and hidden details are hallmarks of the collection, which features classic staples like tennis bracelets and studs to statement pieces like drop earrings and a lariat necklace.
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Related stories will be right here …
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Vrai touts its commitment to sustainable practices and a vertically integrated supply chain to ensure transparency.
The company’s website says its diamonds are created in a zero-emission foundry in the Pacific Northwest using 100 percent hydropower from the Columbia River.
“Our collaboration with Brides was a natural fit, combining their insight on weddings with our expertise in diamond jewelry design, to provide a collection that is incredibly beautiful, sustainable and can be passed down through generations,” said Vrai President Mona Akhavi.
“We created a collection that fits into the way consumers are shopping and gifting around their special day that also aligns with their values.”
The jewelry packaging is made of recyclable, compostable and reusable materials while the shipping boxes are created from recycled cardboard. The molded trays that hold each jewelry box are made from compressed sugarcane pulp, said Vrai.
The collection, available on Vrai’s website, ranges from about $295 to $3,500 and up.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Policies & IssuesApr 02, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
