Vrai, Brides Magazine Partner on Lab-Grown Diamond Collection
Readers are taking a “strong interest” in lab-grown jewelry, said Brides’ editorial director.
The partnership marks Brides’ first jewelry collaboration in its 88-year history.
The jewels in the 14-piece collection are designed with everyday elegance in mind and meant to be worn on the big day and beyond, or to gift to the wedding party.
Crafted in 14-karat gold and set with lab-grown diamonds, the collection includes four engagement rings and a unisex wedding band, four pairs of earrings, two bracelets, and three necklaces.
“Our readers have taken a strong interest in lab-grown diamond engagement rings, so as we were discussing collaborations, we wanted to work with a brand that keeps sustainability at the forefront of everything they do,” said Gabriella Rello Duffy, editorial director of Brides.
Vrai touts its commitment to sustainable practices and a vertically integrated supply chain to ensure transparency.
The company’s website says its diamonds are created in a zero-emission foundry in the Pacific Northwest using 100 percent hydropower from the Columbia River.
“Our collaboration with Brides was a natural fit, combining their insight on weddings with our expertise in diamond jewelry design, to provide a collection that is incredibly beautiful, sustainable and can be passed down through generations,” said Vrai President Mona Akhavi.
“We created a collection that fits into the way consumers are shopping and gifting around their special day that also aligns with their values.”
The jewelry packaging is made of recyclable, compostable and reusable materials while the shipping boxes are created from recycled cardboard. The molded trays that hold each jewelry box are made from compressed sugarcane pulp, said Vrai.
The collection, available on Vrai’s website, ranges from about $295 to $3,500 and up.
The Latest
Drosos shared her top takeaways from a recent Botswana trip and her insights into the natural diamond market.
The retailer is expanding its footprint via retail partnerships, previously inking deals with Kohl’s and Macy’s.
Members will now have access to “eBay Concierge,” a white-glove dedicated customer service team.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The deadline to apply is March 29.
CEO Beth Gerstein spoke about the growing appeal of its non-bridal fine jewelry and its expansion plans on its recent earnings call.
Ticketholders can dig for diamonds in the Arkansas park ahead of the eclipse viewing event on April 8.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
The company’s rough sales improved for the third sales cycle in a row.
The spring application window closes on March 31.
It’s estimated to sell for up to $1.3 million at the upcoming sale on March 28.
It aims to support aspiring journalists, media professionals, content creators, and communicators.
“Ice Cold: An Exhibition of Hip-Hop Jewelry” will open at the New York City museum on May 9.
He succeeds David Bouffard, who is leaving Signet and the RJC next month.
Three winners will have their jewelry sketches turned into a real piece of jewelry in time for the holiday.
A Harry Winston diamond necklace and other top lots failed to find buyers.
Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.
He brings 30 years of retail store management experience to the role.
At its annual gala, Diamonds Do Good will present awards to GIA, London Jewelers, and Lisa Bridge.
Vibrant gemstones, layered diamond pieces and brooches with a story stole the show.
The 2024 winners expressed gratitude to their teams, industry colleagues, and those who turn jewelry dreams into reality.
They are Marla Aaron, Marie Lichtenberg, and Jean Prounis.
The Jewelers’ Security Alliance will honor the industry veteran at its upcoming annual luncheon.
The annual video stars Pomellato CEO Sabina Belli alongside Jane Fonda and other celebrities and activists.
Sponsored by IGI
The Pennsylvania native, who sold for Gumuchian and others, is remembered for being kind and outgoing.
From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.