Auctions

In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

AuctionsSep 27, 2022

In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”

20220927_Betty White Van Cleef brooch header.jpg
Betty White’s signed 18-karat gold Van Cleef & Arpels brooch set with sapphires and diamonds sold for $21,875 at Julien’s Auctions recent three-day auction of the late actress’ estate. The brooch is believed to be a gift from her late husband, actor and game show host Allen Ludden.
Beverly Hills, California—It is an auction outcome befitting of one of the best-loved actresses in Hollywood.

From Sept. 23-25, Julien’s Auctions sold more than 1,600 lots of jewelry, clothing, furniture, artwork and assorted memorabilia from the estate of Emmy-winning actress Betty White, who died Dec. 31, 2021, at age 99.

Every lot in the auction sold, with many soaring past pre-sale estimates and the total exceeding $4 million, blowing away the original estimate of $400,000 to $600,000. 

While the top lot of the auction was a piece of memorabilia from “The Golden Girls” set, her jewelry made a strong showing, with three of the actress’ personal pieces landing in the sale’s top 10.

Her 14-karat white gold sapphire and diamond necklace sold for $35,200; only five of the auction’s lots garnered more.

The simple pendant, featuring a sapphire estimated to be between 7-8.5 carats and a half-carat round diamond, soared past pre-sale estimates of $1,000-$2,000, likely due in part to the high-profile screen time it notched.

White wore the necklace on episodes of The Golden Girls and the “A Girl Like Mary” episode of “The Mary Tyler Moore Show,” as well as to the Primetime Emmys in 1976, where she won the Emmy for Best Supporting Actress in a Comedy Series for playing Sue Ann Nivens on Mary Tyler Moore.

Another sapphire piece—this one a ring White wore on The Mary Tyler Moore show and The Golden Girls—sold for $32,000, against an estimate of $800-$1,200, making it the seventh most expensive lot in the sale.

SEE: Betty White’s Jewelry Sold at Auction
Rounding out the auction’s top 10 at No. 9 was White’s diamond and gold wedding band from husband Allen Ludden, while his plain gold band landed at No. 25 out of the more than 1,600 lots. 

Ludden and White married at the Las Vegas Convention Center on June 14, 1963, and they remained married until he died of cancer in 1981. White never remarried. 

Her wedding ring was white and yellow gold with 1.15 carats of round diamonds. It sold for $25,600, topping the pre-sale estimate of $800 to $1,200. 

His is engraved with the words “6-14-63 I really do” and went for $12,800. It was estimated at $600-$800. 

“You would be hard-pressed to find an individual as iconic and well-loved as Betty White, whose impact is absolutely multi-generational,” Martin Nolan, executive director of Julien’s Auctions, said. 

“This auction represented a collection unlike anything we have ever seen before which brought in record-breaking results and thousands of Betty’s most loyal fans from all over the world who participated.”

 Related stories will be right here … 

Other notable jewelry lots from “Property From the Life and Career of Betty White” include a signed vintage 18-karat gold Van Cleef & Arpels flower brooch set with sapphires and diamonds. 

Believed to be a gift to White from Ludden, the brooch had one of the highest estimates among the jewelry in the sale at $4,000 to $6,000 and did not disappoint, garnering $21,875. 

Another signed piece, a vintage Ruser 14- and 18-karat gold fortune cookie brooch, sold for $5,760, near the top of its estimated range, while a costume jewelry set—a pair of cream-colored ear clips and a matching ring White wore on several episodes of The Golden Girls—sold for $12,800.

The suite was estimated at $800 to $1,200. 
While White’s jewelry did well, it could not top the actress’ Golden Girls memorabilia.

The auction’s top three lots were all related to the sitcom, which remains popular 30 years after it went off the air.

The top lot overall was White’s director’s chair from The Golden Girls, which sold for $76,800 against an estimate of $1,000.

Two lots containing teleplays for both the pilot and final episodes of the show signed by White and the three other “Girls”—Bea Arthur, Rue McClanahan, and Estelle Getty—sold for $57,600 and $51,200, respectively.

And a buyer paid $32,000 for a lavender-colored silk dress with a bow collar and skinny belt White wore in 1986 publicity photos for the series. The pre-sale estimate was $600 to $800. 

To see the full auction results, visit the Julien’s website.
 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy