Auctions

In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

AuctionsSep 27, 2022

In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”

20220927_Betty White Van Cleef brooch header.jpg
Betty White’s signed 18-karat gold Van Cleef & Arpels brooch set with sapphires and diamonds sold for $21,875 at Julien’s Auctions recent three-day auction of the late actress’ estate. The brooch is believed to be a gift from her late husband, actor and game show host Allen Ludden.
Beverly Hills, California—It is an auction outcome befitting of one of the best-loved actresses in Hollywood.

From Sept. 23-25, Julien’s Auctions sold more than 1,600 lots of jewelry, clothing, furniture, artwork and assorted memorabilia from the estate of Emmy-winning actress Betty White, who died Dec. 31, 2021, at age 99.

Every lot in the auction sold, with many soaring past pre-sale estimates and the total exceeding $4 million, blowing away the original estimate of $400,000 to $600,000. 

While the top lot of the auction was a piece of memorabilia from “The Golden Girls” set, her jewelry made a strong showing, with three of the actress’ personal pieces landing in the sale’s top 10.

Her 14-karat white gold sapphire and diamond necklace sold for $35,200; only five of the auction’s lots garnered more.

The simple pendant, featuring a sapphire estimated to be between 7-8.5 carats and a half-carat round diamond, soared past pre-sale estimates of $1,000-$2,000, likely due in part to the high-profile screen time it notched.

White wore the necklace on episodes of The Golden Girls and the “A Girl Like Mary” episode of “The Mary Tyler Moore Show,” as well as to the Primetime Emmys in 1976, where she won the Emmy for Best Supporting Actress in a Comedy Series for playing Sue Ann Nivens on Mary Tyler Moore.

Another sapphire piece—this one a ring White wore on The Mary Tyler Moore show and The Golden Girls—sold for $32,000, against an estimate of $800-$1,200, making it the seventh most expensive lot in the sale.

SEE: Betty White’s Jewelry Sold at Auction
Rounding out the auction’s top 10 at No. 9 was White’s diamond and gold wedding band from husband Allen Ludden, while his plain gold band landed at No. 25 out of the more than 1,600 lots. 

Ludden and White married at the Las Vegas Convention Center on June 14, 1963, and they remained married until he died of cancer in 1981. White never remarried. 

Her wedding ring was white and yellow gold with 1.15 carats of round diamonds. It sold for $25,600, topping the pre-sale estimate of $800 to $1,200. 

His is engraved with the words “6-14-63 I really do” and went for $12,800. It was estimated at $600-$800. 

“You would be hard-pressed to find an individual as iconic and well-loved as Betty White, whose impact is absolutely multi-generational,” Martin Nolan, executive director of Julien’s Auctions, said. 

“This auction represented a collection unlike anything we have ever seen before which brought in record-breaking results and thousands of Betty’s most loyal fans from all over the world who participated.”

 Related stories will be right here … 

Other notable jewelry lots from “Property From the Life and Career of Betty White” include a signed vintage 18-karat gold Van Cleef & Arpels flower brooch set with sapphires and diamonds. 

Believed to be a gift to White from Ludden, the brooch had one of the highest estimates among the jewelry in the sale at $4,000 to $6,000 and did not disappoint, garnering $21,875. 

Another signed piece, a vintage Ruser 14- and 18-karat gold fortune cookie brooch, sold for $5,760, near the top of its estimated range, while a costume jewelry set—a pair of cream-colored ear clips and a matching ring White wore on several episodes of The Golden Girls—sold for $12,800.

The suite was estimated at $800 to $1,200. 
While White’s jewelry did well, it could not top the actress’ Golden Girls memorabilia.

The auction’s top three lots were all related to the sitcom, which remains popular 30 years after it went off the air.

The top lot overall was White’s director’s chair from The Golden Girls, which sold for $76,800 against an estimate of $1,000.

Two lots containing teleplays for both the pilot and final episodes of the show signed by White and the three other “Girls”—Bea Arthur, Rue McClanahan, and Estelle Getty—sold for $57,600 and $51,200, respectively.

And a buyer paid $32,000 for a lavender-colored silk dress with a bow collar and skinny belt White wore in 1986 publicity photos for the series. The pre-sale estimate was $600 to $800. 

To see the full auction results, visit the Julien’s website.
 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Jean Schlumberger’s Hedges and Flowers Necklace
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Texas Jewelers Association
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th Anniversary

The association will mark the milestone at its convention next month.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy