In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own
Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”

From Sept. 23-25, Julien’s Auctions sold more than 1,600 lots of jewelry, clothing, furniture, artwork and assorted memorabilia from the estate of Emmy-winning actress Betty White, who died Dec. 31, 2021, at age 99.
Every lot in the auction sold, with many soaring past pre-sale estimates and the total exceeding $4 million, blowing away the original estimate of $400,000 to $600,000.
While the top lot of the auction was a piece of memorabilia from “The Golden Girls” set, her jewelry made a strong showing, with three of the actress’ personal pieces landing in the sale’s top 10.
Her 14-karat white gold sapphire and diamond necklace sold for $35,200; only five of the auction’s lots garnered more.
The simple pendant, featuring a sapphire estimated to be between 7-8.5 carats and a half-carat round diamond, soared past pre-sale estimates of $1,000-$2,000, likely due in part to the high-profile screen time it notched.
White wore the necklace on episodes of The Golden Girls and the “A Girl Like Mary” episode of “The Mary Tyler Moore Show,” as well as to the Primetime Emmys in 1976, where she won the Emmy for Best Supporting Actress in a Comedy Series for playing Sue Ann Nivens on Mary Tyler Moore.
Another sapphire piece—this one a ring White wore on The Mary Tyler Moore show and The Golden Girls—sold for $32,000, against an estimate of $800-$1,200, making it the seventh most expensive lot in the sale.
SEE: Betty White’s Jewelry Sold at Auction
Ludden and White married at the Las Vegas Convention Center on June 14, 1963, and they remained married until he died of cancer in 1981. White never remarried.
Her wedding ring was white and yellow gold with 1.15 carats of round diamonds. It sold for $25,600, topping the pre-sale estimate of $800 to $1,200.
His is engraved with the words “6-14-63 I really do” and went for $12,800. It was estimated at $600-$800.
“You would be hard-pressed to find an individual as iconic and well-loved as Betty White, whose impact is absolutely multi-generational,” Martin Nolan, executive director of Julien’s Auctions, said.
“This auction represented a collection unlike anything we have ever seen before which brought in record-breaking results and thousands of Betty’s most loyal fans from all over the world who participated.”
Other notable jewelry lots from “Property From the Life and Career of Betty White” include a signed vintage 18-karat gold Van Cleef & Arpels flower brooch set with sapphires and diamonds.
Believed to be a gift to White from Ludden, the brooch had one of the highest estimates among the jewelry in the sale at $4,000 to $6,000 and did not disappoint, garnering $21,875.
Another signed piece, a vintage Ruser 14- and 18-karat gold fortune cookie brooch, sold for $5,760, near the top of its estimated range, while a costume jewelry set—a pair of cream-colored ear clips and a matching ring White wore on several episodes of The Golden Girls—sold for $12,800.
The suite was estimated at $800 to $1,200.
The auction’s top three lots were all related to the sitcom, which remains popular 30 years after it went off the air.
The top lot overall was White’s director’s chair from The Golden Girls, which sold for $76,800 against an estimate of $1,000.
Two lots containing teleplays for both the pilot and final episodes of the show signed by White and the three other “Girls”—Bea Arthur, Rue McClanahan, and Estelle Getty—sold for $57,600 and $51,200, respectively.
And a buyer paid $32,000 for a lavender-colored silk dress with a bow collar and skinny belt White wore in 1986 publicity photos for the series. The pre-sale estimate was $600 to $800.
To see the full auction results, visit the Julien’s website.
The Latest

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.


The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

























