Majors

Claire’s Expands Walmart Partnership

MajorsSep 21, 2022

Claire’s Expands Walmart Partnership

The chain’s jewelry and accessories are now available in 2,500 Walmart locations.

A Claire’s display inside a Walmart store. The companies’ partnership is expanding, bringing Claire’s merchandise to a total of 2,500 Walmart stores.
Hoffman Estates, Ill.—Claire’s is expanding its partnership with Walmart, bringing its jewelry and fashion accessories to 1,200 additional stores.
 
The two first teamed up in 2018. With the latest expansion, Claire’s products are currently available in 2,500 Walmart locations.  
 
There are also 360 Claire’s shop-in-shops within Walmart stores.
 
In addition to fashion jewelry, Walmart also stocks Claire’s other accessories, like hair clips, water bottles, diaries, bags, and Halloween costume add-ons. 
 
In select locations, Claire’s also offers its fan favorite ear-piercing services. 
 
"Together with Walmart, we have created a memorable and exciting way to bring Claire's to customers who love our brand and those with the potential to discover all we have to offer,” said Claire’s CEO Ryan Vero.
 
“With these new locations, we're excited to build on the success we have seen with our partnership and our own expanding consumer products business to reach more customers where they live and shop."
 
Claire’s was Walmart's top vendor for jewelry and accessories last year, the company noted.
 
"Walmart is continuing to establish itself as a fashion destination with a focus on expanding our assortment of quality, on-trend and accessible apparel and accessories," said Michelle Gill, vice president, jewelry and accessories, at Walmart.
 
"This includes creating innovative shopping experiences like the Claire's stores within Walmart that enable customers to find more of their favorite brands and shop with confidence." 
 
Claire’s announced plans to go public last fall, filing for an initial public offering just three years after emerging from bankruptcy, though there has been no word on an official debut.
 
It also debuted “Cdrop,” its first subscription service last year, sending out quarterly themed boxes filled with jewelry, accessories, and more.
 
 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
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