Technology

Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

TechnologyJun 16, 2022

Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

20220616_Amazon Cartier lawsuit header.jpg
This image pulled from the lawsuit Cartier and Amazon recently filed shows an Instagram post from @phmn9y3v promoting what Cartier identified as fake “Love” bracelets. The alleged scheme involving the social media user and Amazon sellers took place between June 2020 and June 2021, the suit states..
Seattle—Cartier and Amazon have filed two joint lawsuits accusing a social media “influencer”  and a handful of Amazon sellers of conspiring to sell counterfeit Cartier jewelry in a scheme designed to avoid detection.

According to the suit filed by Amazon, the social media user, who operated the Instagram account @phmn9y3v, posted pictures of fake Cartier bracelets, necklaces and rings and directed consumers to links that went to Amazon and other websites, often using the LinkTree platform to do so.

The listing page for the product in the Amazon Store did not mention any brand names—a step taken deliberately to circumvent the online giant’s counterfeit detection tools, the lawsuit alleges—but consumers were told they would receive, and ultimately did get, counterfeit Cartier pieces.

One example given in the lawsuit involved Cartier’s über-popular “Love” bracelet.

20220616_Amazon Cartier lawsuit insert.jpg
Another posting from @phmn9y3v, this one showing a counterfeit Cartier “Love” ring. Though Amazon described @phmn9y3v as a social media “influencer,” an undated screenshot of the account included in court documents shows only 1,229 followers.

A posting on the influencer’s Instagram account included in court documents shows a Cartier Love bracelet, identified as a fake by the brand because of its serial number and certain aesthetic differences. 

The Amazon page connected to the post featured a bracelet described as a “Women’s Fashion Classic Screw Love Titanium Bracelet,” being sold for $29.99. It included an image that “carefully concealed” the Love’s bracelet signature screw motif, the lawsuit states. 

The Instagram bio for @phmn9y3v also included the description “High Quality Copy.” 

“By using social media to promote counterfeit products, bad actors undermine trust and mislead customers,” Kebharu Smith, Amazon associate general counsel and director of the company’s Counterfeit Crimes Unit, said in a press release announcing the lawsuit. 

“Amazon will keep investing and innovating to stay ahead of counterfeiters and working with brands and law enforcement to hold bad actors accountable. We don’t just want to chase them away from Amazon—we want to stop them for good.”

 Related stories will be right here … 

Both lawsuits were filed June 15 in U.S. federal court in Seattle, where Amazon is based.

All defendants were listed only by the names on their Amazon selling accounts.

According to court documents, they are: Amazing Jewelry You Want, VFDNYTU, Miao-He, Byqone US, Byqone Network, Yinji, YFXF, and PHMN9Y3V Jewelry, a selling account allegedly controlled by influencer @phmn9y3v.

The suits bring claims of trademark infringement, contributory trademark infringement, false designation of origin and false advertising, contributory false designation of origin and false advertising, and violation of the Washington Consumer Protection Act

Amazon and Cartier are asking the court to issue an injunction preventing the defendants from selling on Amazon; manufacturing, distributing, and selling counterfeit Cartier products; and assisting another business in doing any of the former.

Cartier is also seeking damages in the case and asking the court to impound all infringing products.
Amazon said after receiving notice from Cartier of counterfeit activity and verifying the sale of infringing products, it shut down the defendants’ accounts.

As of press time, the @phmn9y3v Instagram account was no longer available. 

The civil cover sheet filed with the lawsuit did not list an attorney for any of the defendants. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

Sculptural Freeform Earrings
CollectionsJul 12, 2024
Piece of the Week: Marrow Fine’s ‘Sculptural Freeform’ Earrings

The earrings were inspired by the landscape at Joshua Tree and Jean Arp’s abstract sculptures.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Madeline Fraser Gemist
EditorsJul 11, 2024
Q&A: Gemist CEO Madeline Fraser on Jewelry Visualization Technology

Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.

Weekly QuizJul 11, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America learning workshop Providence logo
Events & AwardsJul 11, 2024
JA to Host Next Learning Workshop in Providence

The one-day workshop will be held July 17 at the Rhode Island School of Design.

Jewelers International Showcase Logo Statue
Events & AwardsJul 11, 2024
Registration Now Open for JIS Fall 2024

The jewelry trade show will take place in Miami Oct. 6-9.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jacquez Jr., Kevin Love, Josh Hart, and Seth Curry
MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand Ambassadors

The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.

U.S. Customs and Boarder Protection Paperwork
CrimeJul 10, 2024
US Customs Seizes $10M in Counterfeit Jewelry

Officers intercepted three packages within 24 hours containing fake goods claiming to be from various luxury brands.

Matturi Fine Jewelry totem jewel
Events & AwardsJul 10, 2024
IAC’s Gold and Diamond Conference to Focus on ‘Expanding Horizons’

The 14th annual conference will host panels on cross-sector collaboration, industry sanctions, and more.

Immediate Connections
Events & AwardsJul 10, 2024
Women’s Art Center of the Hamptons to Host Jewelry Exhibition

“Immediate Connections” will be on view from July 18-21.

Navneet Gems salt & pepper sapphires
SourcingJul 10, 2024
Navneet Gems Launches Salt-and-Pepper Sapphires

Sourced from Tanzania, the stones feature a unique hematite inclusion.

Buccellati butterfly brooch
TrendsJul 10, 2024
Amanda’s Style File: Slither and Fly

Snakes, birds, and bugs are all the buzz this summer.

Peter Smith
ColumnistsJul 09, 2024
11 and ½ Thoughts on Leadership

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

John Hardy bracelet and Wölffer Estate Summer in a Bottle rosé
CollectionsJul 09, 2024
John Hardy Toasts to Wölffer Estate With New Collection

The capsule collection is inspired by the Hamptons vineyard’s Summer in a Bottle rosé.

Fuli Gemstones peridot The Curious Gem
SourcingJul 09, 2024
The Curious Gem Now Carrying Fuli Peridot

The U.K.-based online supplier will offer calibrated stones under 1 carat.

Graff’s fancy yellow and white diamond necklace
CollectionsJul 09, 2024
See Graff’s New High Jewelry Creations

The jewels are inspired by modern architecture with a focus on the play of light and movement.

Ravi Bhansali and Isidore Mörsel
SourcingJul 08, 2024
AWDC Re-Elects Isidore Mörsel as Board President

Ravi Bhansali has been elected vice president.

Tiffany Stevens
GradingJul 08, 2024
IGI Names Tiffany Stevens to Lead North American Business

Stevens, the former CEO of the Jewelers Vigilance Committee, will succeed Avi Levy.

Michael Richards and Clayton Bromberg of Underwood’s
IndependentsJul 08, 2024
Underwood’s Appoints Michael Richards as President

Clayton Bromberg will remain as chairman of the Florida jeweler.

Yale Peabody Museum quartz sandstone concretion
SourcingJul 08, 2024
Yale Peabody Museum to Reopen Hall of Minerals

The Connecticut museum will unveil the newly renovated galleries on July 9.

Neiman Marcus Fort Worth Texas
MajorsJul 05, 2024
Saks Fifth Avenue Owner to Acquire Neiman Marcus

The deal is valued at $2.65 billion.

Cece Jewellery Insignia Medallion
CollectionsJul 05, 2024
Piece of the Week: Cece Jewellery’s ‘Insignia’ Medallion

Spin the medallion’s diamond arrow to find out your fate.

SourcingJul 05, 2024
Lucara Names New VP of Mineral Resources

Lauren Freeman, a Ph.D. with more than 25 years of experience in mining, has joined the company.

2004 case.png
Supplier BulletinJul 03, 2024
CASE Awards: Celebrating Creativity & Craftsmanship for 30 Years

Sponsored by Jewelers of America

Sissy’s Log Cabin William Jones IV
IndependentsJul 03, 2024
William Jones IV Promoted to President of Sissy’s Log Cabin

The third-generation leader succeeds Lamar McCubbin, who resigned last month after 11 years in the role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy