Technology

Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

TechnologyJun 16, 2022

Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

20220616_Amazon Cartier lawsuit header.jpg
This image pulled from the lawsuit Cartier and Amazon recently filed shows an Instagram post from @phmn9y3v promoting what Cartier identified as fake “Love” bracelets. The alleged scheme involving the social media user and Amazon sellers took place between June 2020 and June 2021, the suit states..
Seattle—Cartier and Amazon have filed two joint lawsuits accusing a social media “influencer”  and a handful of Amazon sellers of conspiring to sell counterfeit Cartier jewelry in a scheme designed to avoid detection.

According to the suit filed by Amazon, the social media user, who operated the Instagram account @phmn9y3v, posted pictures of fake Cartier bracelets, necklaces and rings and directed consumers to links that went to Amazon and other websites, often using the LinkTree platform to do so.

The listing page for the product in the Amazon Store did not mention any brand names—a step taken deliberately to circumvent the online giant’s counterfeit detection tools, the lawsuit alleges—but consumers were told they would receive, and ultimately did get, counterfeit Cartier pieces.

One example given in the lawsuit involved Cartier’s über-popular “Love” bracelet.

20220616_Amazon Cartier lawsuit insert.jpg
Another posting from @phmn9y3v, this one showing a counterfeit Cartier “Love” ring. Though Amazon described @phmn9y3v as a social media “influencer,” an undated screenshot of the account included in court documents shows only 1,229 followers.

A posting on the influencer’s Instagram account included in court documents shows a Cartier Love bracelet, identified as a fake by the brand because of its serial number and certain aesthetic differences. 

The Amazon page connected to the post featured a bracelet described as a “Women’s Fashion Classic Screw Love Titanium Bracelet,” being sold for $29.99. It included an image that “carefully concealed” the Love’s bracelet signature screw motif, the lawsuit states. 

The Instagram bio for @phmn9y3v also included the description “High Quality Copy.” 

“By using social media to promote counterfeit products, bad actors undermine trust and mislead customers,” Kebharu Smith, Amazon associate general counsel and director of the company’s Counterfeit Crimes Unit, said in a press release announcing the lawsuit. 

“Amazon will keep investing and innovating to stay ahead of counterfeiters and working with brands and law enforcement to hold bad actors accountable. We don’t just want to chase them away from Amazon—we want to stop them for good.”

 Related stories will be right here … 

Both lawsuits were filed June 15 in U.S. federal court in Seattle, where Amazon is based.

All defendants were listed only by the names on their Amazon selling accounts.

According to court documents, they are: Amazing Jewelry You Want, VFDNYTU, Miao-He, Byqone US, Byqone Network, Yinji, YFXF, and PHMN9Y3V Jewelry, a selling account allegedly controlled by influencer @phmn9y3v.

The suits bring claims of trademark infringement, contributory trademark infringement, false designation of origin and false advertising, contributory false designation of origin and false advertising, and violation of the Washington Consumer Protection Act

Amazon and Cartier are asking the court to issue an injunction preventing the defendants from selling on Amazon; manufacturing, distributing, and selling counterfeit Cartier products; and assisting another business in doing any of the former.

Cartier is also seeking damages in the case and asking the court to impound all infringing products.
Amazon said after receiving notice from Cartier of counterfeit activity and verifying the sale of infringing products, it shut down the defendants’ accounts.

As of press time, the @phmn9y3v Instagram account was no longer available. 

The civil cover sheet filed with the lawsuit did not list an attorney for any of the defendants. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Sylvie Jewelry Auranova Collection Campaign Imagery
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Pomellato Nudo toi et moi ring
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Deborah Meyers Experience The Birds Earrings
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ Earrings

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

ejap cohort 1872x1052.png
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs

Six new retail businesses were selected for the 2025 program, which began in January.

Melee diamonds from De Beers
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Wolf CEO Simon Wolf
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. Expansion

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Iowa jeweler Herman Ginsberg
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Bulgari’s expanded factory in Valenza, Italy
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Carmelo Anthony and Jaylen Brown David Yurman campaign
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen Brown

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy