Sourcing

Venus Jewel to Hold ‘Preferred Diamond Selection’ Auction at JCK Las Vegas

SourcingJun 07, 2022

Venus Jewel to Hold ‘Preferred Diamond Selection’ Auction at JCK Las Vegas

It will take place at the company’s Booth 7059 from June 10-12.

New York—Venus Jewel will hold an online auction for its new diamonds during JCK Las Vegas.

The India-based diamond manufacturer announced it will hold its first “PDS @ Show” during the upcoming trade show.

PDS (Preferred Diamond Selection) is Venus Jewel’s daily online auction of diamonds new to its inventory. 

During the show, it will take place at its JCK Las Vegas Booth 7059 from June 10-12.

Bidding begins at 9:30 a.m. PDT on Friday, June 10.

The results will be announced the morning of June 13 at 9:30 a.m. PDT.

Interested parties will have the opportunity to view the diamonds at the Venus Jewel booth before placing a bid.

Bidding is open to everyone. Bids can be placed on the Venus Jewel website or on the company’s app. 

“With the success of existing PDS auction on our website, we decided to offer this same feature at the JCK show, where customers can view the diamond before placing the final bid for every diamond of their choice,” said Rajesh Shah, partner at Venus Jewel. 

“We noticed that people are always hesitant to bid [on]expensive products online. That one look or feel of the product before placing a bid really helps. This makes our customers 100 percent confident. When we have nothing to hide and everything is transparent, we gain our customer’s trust, which is most important to us. And this is how we do our business.”

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