MajorsMar 09, 2022
Mejuri Files Countersuit Against David YurmanIndependentsMay 16, 2022
Mejuri Plans to Triple Its Store Count This Year
The fine jewelry brand expects to open 17 new locations, mostly in North America.
Direct-to-consumer fine jewelry brand Mejuri is expanding its brick-and-mortar presence in North America. Seen here is Mejuri’s new Seattle showroom.
New York—Mejuri has outlined plans to triple its retail footprint by the end of the year.
The direct-to-consumer fine jewelry brand cut the ribbon on its 10th store last week, opening its doors in Seattle. Its ninth store opened in Los Angeles two weeks before, marking its second store in the city.
It plans to open an additional 15 stores this year for a total of 17 new locations, according to a company statement shared with National Jeweler, bringing the store count total to 25 by the end of the year.
Among them is a store in Chicago, where construction began this month, and two in the Ossington and Yorkdale neighborhoods of Toronto, Canada.
The new locations are chosen using a data-driven approach, said Mejuri, tabulating internal sales, plus customer and socioeconomic data.
Mejuri prides itself on its “play and try” philosophy, noting it was one of the first fine jewelry brands to remove glass displays to allow for a more accessible try-on experience.
“Fine jewelry is precious, but we don’t have to be precious about it,” Mejuri co-founder and CEO Noura Sakkijha said.
Since its founding, the company said it has sent more than 2.7 million shipments of jewelry to nearly 1.4 million customers. It touts a repeat customer rate of 40 percent.
The jewelry brand made headlines earlier this year when it was hit with an infringement lawsuit from David Yurman, accusing the company of stealing its designs.
Mejuri has refuted those claims and filed a countersuit.
Related stories will be right here …
The direct-to-consumer fine jewelry brand cut the ribbon on its 10th store last week, opening its doors in Seattle. Its ninth store opened in Los Angeles two weeks before, marking its second store in the city.
It plans to open an additional 15 stores this year for a total of 17 new locations, according to a company statement shared with National Jeweler, bringing the store count total to 25 by the end of the year.
Among them is a store in Chicago, where construction began this month, and two in the Ossington and Yorkdale neighborhoods of Toronto, Canada.
The new locations are chosen using a data-driven approach, said Mejuri, tabulating internal sales, plus customer and socioeconomic data.
Mejuri prides itself on its “play and try” philosophy, noting it was one of the first fine jewelry brands to remove glass displays to allow for a more accessible try-on experience.
“Fine jewelry is precious, but we don’t have to be precious about it,” Mejuri co-founder and CEO Noura Sakkijha said.
Since its founding, the company said it has sent more than 2.7 million shipments of jewelry to nearly 1.4 million customers. It touts a repeat customer rate of 40 percent.
The jewelry brand made headlines earlier this year when it was hit with an infringement lawsuit from David Yurman, accusing the company of stealing its designs.
Mejuri has refuted those claims and filed a countersuit.
More on Independents
The Latest
Policies & IssuesJul 01, 2022
U.S. Expands Sanctions to Russian GoldThe U.K, Canada, and Japan have also banned the import of gold originating from Russia.
Recorded WebinarsJul 01, 2022
Watch: What to Know About Livestream ShoppingJewelry marketing expert Laryssa Wirstiuk shares her tips and tricks for hosting a livestream shopping session.
SourcingJul 01, 2022
De Beers, Botswana Extend Sales Agreement for Third TimeThe current agreement, originally set to expire in 2020, will now go through June 2023.
Brought to you by
Preparing for Proposal Season with High-Quality, A.I.-Graded Natural Diamonds Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.
CollectionsJul 01, 2022
Piece of the Week: Brent Neale x Edie Parker PendantThe brands have collaborated on a fine jewelry ode to cannabis.
Weekly QuizJun 30, 2022
This Week’s QuizTest your knowledge of the latest jewelry news with this quick test.
Supplier BulletinJun 30, 2022
Here’s Where You’ll Find The Best Online Jewelry AuctionsSponsored by HiBid
CrimeJun 30, 2022
What JSA’s Annual Report Tells Us About Jewelry Crime in 2021Plus, JSA President John Kennedy talks about the trajectory of industry crime over the last 20 years.
Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!Experience all the Italian Jewelry market has to offer in Las Vegas.
CrimeJun 30, 2022
Smash-and-Grab Robbers Hit Booth at TEFAF: Watch the VideoThe fair was evacuated temporarily Tuesday after four suspects smashed a showcase and stole jewelry from British jeweler Symbolic & Chase.
Events & AwardsJun 30, 2022
Nominations Are Open for Gem Awards 2023The 21st annual awards show and gala will take place in New York City next March.
Events & AwardsJun 30, 2022
Registration Open for JIS Fall in Miami The jewelry trade show is scheduled for Sept. 30-Oct. 3 at the Miami Beach Convention Center.
AuctionsJun 29, 2022
Bonhams Expands Again with Purchase of Paris Auction House It is the fifth acquisition under the ownership of private equity firm Epiris, which bought Bonhams in 2018.
MajorsJun 29, 2022
Zales Has a New Diamond CutThe “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.
WatchesJun 29, 2022
Bulova Introduces New Frank Sinatra WatchesThe brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.
SurveysJun 29, 2022
U.S. Platinum Jewelry Demand Starts 2022 on a Strong NoteRetail ounce sales were up 23 percent year-over-year in Q1, according to the recent Platinum Jewellery Business Review.
Events & AwardsJun 29, 2022
Registration Is Now Open for the HardRock Summit 2022Scheduled for Sept. 8-11, the event will comprise more than 310,000 square feet of show floor, exhibits, and education space.
ColumnistsJun 28, 2022
The PR Adviser: Why Should Someone Buy From You?If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.
CollectionsJun 28, 2022
Melissa Kaye’s New Collection Doubles the Color“Lenox” marks the designer’s foray into bespoke jewels and large colored gemstones.
Events & AwardsJun 28, 2022
Second AGS Virtual Education Conference Is All About Negotiation Skills“Confluence” is happening in August.
MajorsJun 27, 2022
George Holmes, Longtime Head Editor of JCK Magazine, Dies at 93 He first took a job at then Philadelphia-based Jewelers’ Circular-Keystone in 1963 and retired in 1996.
MajorsJun 27, 2022
Mayors, Analog:Shift Team Up With GoopThe lifestyle platform will stock fine jewelry and watches from the retailers on its website and in store.
CrimeJun 27, 2022
JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.
CollectionsJun 27, 2022
This Designer Has Found a New Way to Bring Gemstones to LifeSvetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh InWatch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.
MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ NecklaceAll proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.
CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message LocketIt’s a reminder that life is best lived with discretion.
