Independents

Mejuri Plans to Triple Its Store Count This Year

IndependentsMay 16, 2022

Mejuri Plans to Triple Its Store Count This Year

The fine jewelry brand expects to open 17 new locations, mostly in North America.

Direct-to-consumer fine jewelry brand Mejuri is expanding its brick-and-mortar presence in North America. Seen here is Mejuri’s new Seattle showroom.
New York—Mejuri has outlined plans to triple its retail footprint by the end of the year.

The direct-to-consumer fine jewelry brand cut the ribbon on its 10th store last week, opening its doors in Seattle. Its ninth store opened in Los Angeles two weeks before, marking its second store in the city.

It plans to open an additional 15 stores this year for a total of 17 new locations, according to a company statement shared with National Jeweler, bringing the store count total to 25 by the end of the year.

Among them is a store in Chicago, where construction began this month, and two in the Ossington and Yorkdale neighborhoods of Toronto, Canada.

The new locations are chosen using a data-driven approach, said Mejuri, tabulating internal sales, plus customer and socioeconomic data.

Mejuri prides itself on its “play and try” philosophy, noting it was one of the first fine jewelry brands to remove glass displays to allow for a more accessible try-on experience.

“Fine jewelry is precious, but we don’t have to be precious about it,” Mejuri co-founder and CEO Noura Sakkijha said.

Since its founding, the company said it has sent more than 2.7 million shipments of jewelry to nearly 1.4 million customers. It touts a repeat customer rate of 40 percent.

The jewelry brand made headlines earlier this year when it was hit with an infringement lawsuit from David Yurman, accusing the company of stealing its designs.

Mejuri has refuted those claims and filed a countersuit.

 Related stories will be right here … 

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
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